Initiative for Mobilizing

Private Action for Nutrition

POSHAN Abhiyaan
Communication Package

www.impact4nutrition.in impact4nutrition@gmail.com
@impact4nutrition @IMPAct4Poshan
Community Outreach Material
Type of Material
Title of Material
Target Audience
Where to Use
Languages Available
Link to the Material
https://drive.google.com/open?id=1aV9RxoLjQMnX_9q9AfwvPsjxn-SB6QIp
Set of four posters
My POSHAN story
Pregnant women, lactating women, women
in reproductive age, adolescent girls, mothers,
fathers and caregivers of young children
Private health clinics, grocery shops, poultry
shop, chemist shop, family day, club house,
recreation centre, health facility, anganwadi
centre, community service centre, school, pan-
chayat bhawan, community radio stations
Hindi, Urdu, Punjabi, Tamil, Telugu, Kanna-
da, Malayalam, Marathi, Oriya, Assamese,
Bangla, Gujarati, Dogri, Khasi, Nagamese,
Garo, Mizo, Manipuri, Kashmiri
Type of Material
Title of Material
Target Audience
Where to Use
Languages Available
Link to the Material
https://drive.google.com/open?id=1nBfl4w-tSXWkA7t3bPuA0ITWVkhGK7nF
Brochure
POSHAN Abhiyaan Jan Andolan
Health animators, community mobilizers/
outreach workers, panchayat representa-
tives, anganwadi workers, ASHAs, school
management committee, community radio
station staff
Meetings of/at- gram sabha, panchayat, an-
ganwadi centre, community service centre,
community radio stations, school manage-
ment committee
Hindi, Urdu, Punjabi, Tamil, Telugu, Kanna-
da, Malayalam, Marathi, Oriya, Assamese,
Bangla, Gujarati, Dogri, Khasi, Nagamese,
Garo, Mizo, Manipuri, Kashmiri
Type of Material Dialogue Cards
Title of Material My POSHAN Story
Target Audience Pregnant women, lactating women, women
in reproductive age, adolescent girls, moth-
ers, fathers and caregivers of young children,
anganwadi workers
Where to Use Community meetings by health animators,
family meetings in private sector workers col-
onies, women and adolescent girls meetings
at anganwadi centre, community service cen-
tre, home visits by anganwadi workers and
ASHAs
Languages Available Hindi, Urdu, Punjabi, Tamil, Telugu, Kanna-
da, Malayalam, Marathi, Oriya, Assamese,
Bangla, Gujarati, Dogri, Khasi, Nagamese,
Garo, Mizo, Manipuri, Kashmiri
Link to the Material
https://drive.google.com/open?id=1THeecYAWgDyhRMuNQ0icb9Uvod7e6JSA
Type of Material Set of two games
Title of Material POSHAN ka aahar and Snake & Ladder
Target Audience Pregnant women, lactating women, women
in reproductive age, adolescent girls and
mothers
Where to Use Youth sports clubs, community meetings by
health animators, family meetings in private
sector workers colonies, anganwadi centre
meetings, community service centre, self help
group (SHG) meetings
Languages Available Hindi, Urdu, Punjabi, Tamil, Telugu, Kanna-
da, Malayalam, Marathi, Oriya, Assamese,
Bangla, Gujarati, Dogri, Khasi, Nagamese,
Garo, Mizo, Manipuri, Kashmiri

Link to the Material

https://drive.google.com/drive/folders/1t4e1uBYvn5JebNH7ezAOfT5PIHYcFnA6?usp=sharing
Type of Material Leaflet
Title of Material My POSHAN Story
Target Audience Pregnant women, lactating women, women
in reproductive age, adolescent girls, moth-
ers, fathers and caregivers of young children
Where to Use Private health clinics, grocery shops, poultry
shop, chemist shop, family day, club house,
recreation centre anganwadi centre, com-
munity service centre, self help group (SHG)
meetings, panchayat meetings, community
radio stations
Languages Available Hindi, Urdu, Punjabi, Tamil, Telugu, Kanna-
da, Malayalam, Marathi, Oriya, Assamese,
Bangla, Gujarati, Dogri, Khasi, Nagamese,
Garo, Mizo, Manipuri, Kashmiri

Link to the Material

https://drive.google.com/open?id=1THeecYAWgDyhRMuNQ0icb9Uvod7e6JSA
Type of Material
Title of Material
Target Audience
Where to Use
Languages Available
Link to the Material
https://drive.google.com/open?id=1BMfZoCA9Rl6vXLF8ceQaCqFkBNN0jlKe
Type of Material
Title of Material
Target Audience
Where to Use
Languages Available
Link to the Material
https://drive.google.com/open?id=15-pMwtq4Zi9qpFA5sAF2stoUNvXg1oPc
Street Play Script
Kahaani Swarn Desh Ki Rajkumari Ki -
Nukkad Natak Script
Pregnant women, lactating women, women
in reproductive age, adolescent girls, moth-
ers, fathers and caregivers of young children
Youth clubs, Open air performances in villag-
es by local theatre groups
English, Hindi, Bhojpuri, Maithili, Marathi,
Santhali, Telugu
Promotional Film
POSHAN Abhiyaan Film
Pregnant women, lactating women, women
in reproductive age, adolescent girls, moth-
ers, fathers and caregivers of young children
Recreation centre, youth clubs, anganwadi
centre, community service centre, self help
group (shg) meetings, panchayati raj institu-
tions, community radio stations
Hindi
Type of Material Set of 5 videos on breastfeeding, diet diversity,
complementary feeding and IFA consumption
by pregnant women

Title of Material Complementary feeding, exclusive breast-

feeding, early breastfeeding, diet diversity,
IFA consumption. Popularly known as ‘pup-
pet videos’
Target Audience Pregnant women, lactating women, women
in reproductive age, mothers, fathers and
caregivers of young children
Where to Use Meetings at- youth clubs, sports centre, opd
of private health facility, anganwadi centre,
community service centre, self help group
(SHG) meetings, panchayati raj institutions,
community radio stations and during home
visits
Languages Available Hindi

Link to the Material

https://drive.google.com/open?id=1pnMKTBSpzDUkBbvXgLIaAL7rcZk8BdEw
Outdoor Reminder Material

Type of Material Set of six wall paintings

Title of Material N/A
Target Audience Pregnant women, lactating women, women
in reproductive age, adolescent girls, mothers,
fathers and caregivers of young children
Where to Use Factory walls, walls of shops, community
spaces in industrial colonies, health facility,
anganwadi centre, community service centre,
school, panchayat bhawan, public spaces
Languages Available Hindi

Link to the Material

https://drive.google.com/open?id=1EIkchrM0enJS-Q1P9VQWJo1XkAWwX6ts
Social Media Materials

Type of Material Set of 74 social media posts

Title of Material Social Media Creative Bank
Target Audience Pregnant women, lactating women, women
in reproductive age, adolescent girls, mothers,
fathers and caregivers of young children
Where to Use Twitter, Facebook, Linkedin, Instagram,
WhatsApp chat groups

Languages Available Hindi and English

Link to the Material

https://drive.google.com/open?id=1QOJO4lMA9DKOKyatNdL2YjRdcg9MfMx_