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Senior

High
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SENIOR HIGH SCHOOL DEPARTMENT

All Things Graham

A Business Plan presented as Partial


Fulfillment for a Subject Entrepreneurship

Alcaraz, Mirasol P.
Estudillo, John Kristoffer I.
Figuro, Nicole Julienne O.
Ocampo, Hannah Sophia R.
Palmero, Justine A.

March 2020
Senior
High
School

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SENIOR HIGH SCHOOL DEPARTMENT

Business Name: All Things Graham


Date the plan was prepared:
Address: Pabalan Street, Barangay III Calamba City, Laguna
Phone No: 09553122496 / 09772556000
Owner’s Name:
Mirasol P. Alcaraz, Brgy. Sucol, Calamba City, Laguna, 09217806549,
alcaraz.mirasol@gmail.com
John Kristoffer I. Estudillo, Brgy. Lingga, Calamba City, Laguna, 09075513948,
john.estudillo@yahoo.com
Nicole Julienne O. Figuro, Brgy. Mayapa, Calamba City, Laguna, 09165910018,
figuro25@gmail.com
Hannah Sophia R. Ocampo, Brgy. Punta, Calamba City, Laguna,
09772556000, sophiaocampo25@yahoo.com
Justine A. Palmero, Brgy. Bañadero, Calamba City, Laguna 09553122496
palmerojust@gmail.com

allthingsgraham@gmail.com

Table of Contents

1.0 Executive Summary…………………………………………………………….1

2.0 Business/Company Overview………………………………………………..1


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SENIOR HIGH SCHOOL DEPARTMENT

2.1 Company Background…………………………………………………...1

2.2 Vision………………………………………………………………………....2

2.3 Mission……………………………………………………………….….…....2

2.4 SWOT Analysis………………………………………………....…………....2

3.0 Product/Service..........................................................................................4

3.1 Nature of the Product..........................................................................4

3.2 Product Design.....................................................................................5

3.3 Product Pricing.....................................................................................9

4.0 Marketing....................................................................................................9

4.1 Market Segmentation..........................................................................9

4.2 Marketing Tools...................................................................................10

4.3 Competitor Analysis...........................................................................11

5.0 Operations (Technical) ...........................................................................13

5.1 Product Delivery/ Distribution...........................................................13

5.2 Production Costs................................................................................15

5.3 Business Location...............................................................................17

6.0 Management and Organization............................................................18

6.1 Organizational structure....................................................................18

6.1 Job Description..................................................................................19

7.0 Financial....................................................................................................20

7.1 Capital requirements.........................................................................20


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SENIOR HIGH SCHOOL DEPARTMENT

7.2 Sources of Funds.................................................................................21

7.3 Sales Forecasts...................................................................................22

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