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The YouTube Effect

Moises Naim claimed in his article that when the video-sharing site was first created,

it had over thirty-four million subscribers and received sixty-five thousand videos each

month. This occurred in 2006. Today, the video-sharing service receives over 100,000 videos

each day and has over a billion users. For us, this is the present day; we have progressed from

media outlets to social networks. Twitter and Facebook, for example, have revolutionized the

way individuals consume information ranging from fashion to music to political and

economic news. As a result, they create many problems with the reliability of the

information. No one can check whether the content that has been posted is authentic or not

since social networks provide a platform for everyone to broadcast and receive news from a

variety of sources.

Even while the YouTube effect has numerous flaws, it offers certain advantages for

the world. Youtube has unparalleled power as a result of viral videos. In the event of a

political, social, or economic crisis, information is typically disseminated as quickly as

possible through YouTube (Naim, 2007). This is accomplished via the re-airing portion, in

which the video that was originally shot and posted is redistributed all over the internet and

made to become viral. This ensures that everyone has received the information. This was

evident during terrorist assaults in Iraq when the US Army was forced to depart the country.

The continuous re-airing of these films helped people realize the implications of the army's

departure from the nation.

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The YouTube Effect also increased the CNN Effect. The CNN Effect proposed that

the world benefitted from being informed. The Youtube effect made this possible by ensuring

the TV network has global ears and eyes. It revealed political injustices and catastrophes.

Certain claim the CNN Effect helped in the avoidance of violence and even created it in some

cases (Naim, 2007). The CNN Effect has these main benefits. The primary problem was the

expense of paying thousands of journalists worldwide. The Youtube Effect simplifies this.

Nowadays, almost everyone has a phone. With a phone, people can constantly shoot amateur

videos and post them to YouTube. As a consequence, anybody may access their data from

anywhere. This shows that YouTube just integrated the CNN Effect, but more broadly and

cheaply.

Despite these advantages, the Youtube Effect causes much more harm. They may be

few, yet they have a significant effect on the information. Among these concerns is the

possibility of widespread uprisings (Naim, 2007). Keep in mind that no one is barred from

uploading videos. This implies that even terrorists may create and upload their films. The

main issue is determining whether or not they are genuine. Some people noticed this issue

and chose to take advantage of it. No one can verify whether a video on YouTube is authentic

or not, which means that anybody may create a stir with an organized performance. They

may portray the negative side of the government, the army, or even coworkers and friends.

This results in a very poor information cycle.

Another unintended result of the YouTube impact is what is often uploaded on the

video-sharing site. The majority of the material provided is targeted towards young teenagers.

The most subscribed accounts from Pie Die Pie, Mr. Beast, Dude Perfect, and others

demonstrate this. These are among the website's most subscribed channels, and they all

concentrate around PC games like Fortnite and simply performing trick shots like the Dude
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Perfect group. They're all aimed towards teenagers and aren't very political. This makes the

website seem amateurish, and the content on the main pages appears juvenile.

The report was straightforward and demonstrated both the positive and negative

aspects of the site. After we've cleaned things up, we need to talk about how we might

improve them in the future. How can the authenticity of the information on the site be

established? Among these methods, social media platforms such as YouTube should select

tight restrictions in their terms and conditions with their main account holders to prevent

consumers from being misled. This may be accomplished by threatening to cancel their

accounts. Some of these individuals rely only on their YouTube channels for a living, and if

they are endangered, they will take action. Another factor that may assist with incorrect

information is being less susceptible to the information they obtain from social media sites

until proven correct. Anyone responsible for making the news public should be jailed. This

will make it much simpler for everyone to accept the information that has been released.
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Work Cited

Naím, M. (2007). The YouTube Effect. Foreign policy, (158), 104.