JOLLIBEE

From Ice Cream Parlor to Fast Food Empire: Tony Tan Caktiong’s
Story
PROCESS QUESTIONS:

o What is the message of the video?

o What evidence from the video supports your claim?
o How can we relate it to the lesson?
o What is market? Are you a part of it?
o As customers, how do you choose between products of the same kind?
o What product features do you look for? How does this benefit you?

ANSWERS:
1. The message of the video is that you should always believe in yourself. No matter how
big the risk of failing, you should try and have a faith on yourself.
2. The part when Jollibee’s biggest competitor which is McDonald’s decides to put
franchise here in the Philippines. And was advised that they need to pull out the Jollibee
business for it not to feel bankruptcy. But he didn’t give up and believe in himself and the
people of the Philippines.
3.

4. A market is defined as the sum total of all the buyers and sellers in the area or region
under consideration. Yes, I’m part of the market.
5. As customer, I choose the products that is a same kind by looking at the quality,
effectiveness to people, how it affects to people.
6. The product features I look for, is the product that doesn’t have much preservatives