72 Hours

(Let’s Meet Your Goals)

Executive Summary:

                                The best B2B structure and meaningful place especially for

individuals and remote working communities. This idea is to provide an Executive space & fully
Professional environment with the opportunities of professional growth in 360 degree.
Official & Professional environment, as per customer need/ desire in very ideal cost structure
to fulfill their demands same as they wanted to execute their tasks in their own professional
workspace but with the additional edge of a versatile working community like him.
It’s our initial step in market with more then 40+ years of versatile working experience. Ability
to handle critical management, time & space collapse in more than average and ideal monthly,
quarterly & yearly packages.
Company Description:

Business Name 72 Hours

Mission Statement “Let’s Meet Your Goals” with 72 Hours having more than 40+ years of working
experience & ideal facilities, to get more then you want in less than you
decide & more accurate you wish.
Philosophy Value 1. Integrity.
2. Peaceful same as per your desire.
3. Opportunities to see beyond your industry.
4. Free from management structure & responsibilities.
Vision Moving toward excellence to create corporate village, will always be in
demand for upcoming trend (remotely working). With no fear any
management, HR, official space & industrial requirements type
responsibilities.
Goals & Milestones 72 Hours will be the only co-working space in Asia’s corporate market place in
next 5 years which will be in demand for traditional industrial structures too.
Target Market Level 1: Individuals & Remotely Working organizations
Level 2: Corporate Meetings, Casual Meetings, Official Meetups.
Level 3: For all Industries as per their need.
Industry/ Competitors Newly growing industry in Pakistan. As Pakistan is our starting point, the
initial step is not so difficult but technical because we have to educate our
customers and make their beliefs on us as we are the only solution of their
current scenario.
Legal Structure / Ownership Sole Proprietorship

Product & Services:

Business Name 72 Hours
Service Idea  Cost Effective Official Working space for individuals & remotely working
Community
 Corporate Business Place with zero maintenance liabilities.
 Enjoy as per you requirement with flexible range of our services packages.
 Available for highly professional meetings without any management
responsibilities (We will manage for you).
 Fully official environment exactly as per your Need.
Special Benefits Special Service available like.
 Complete Privacy.
 After Hours.
 Special Meetings (Urgent, Short Notice, Without Notice,).
Unique Features  No noise policy.
 Happy hour (Special hours where to ask customer for improvement)
 Special space for visiting companies with their own branding.
Limits & Liabilities Limits:
 No Lease
 Not available for quarterly & half yearly bases for sole companies.
 Late hours are not possible for all the time.
Intellectual Property special Special Permissions in National Emergency.
Permits Special Permissions in Covid-19.
Service Description 72 Hours is a co-working space providing office Management Services with
flexible working hours & friendly environment with the opportunities to
expand your experience in different industries, creatively.

Marketing Plan:
SWOT Analysis
Strengths Weaknesses Opportunities Threats
 After hours  3 years lacking  Less  Non familiar
 Late hours in market. competition in audience.
 Entertaining  Require angle market.  Employee is not
Sole Companies investor.  Easy to update used to it.
Services Offering too  Introduce existing culture.  Non flexible
 Companies own unique services  No Unionization management
branding in rising market. threat. structure
option.
Brand/  Big edge of  BTL is not  East to  Uncertainty in
Marketing digital market. successful as introduced customer
 Less compare to company response
consumption other trends. specific content  Need long-term
on ATL/BTL  Need detailed due to less advertising
activities. concept for competition in plans.
 Direct approach understanding. market.
to target  Non structure  Huge target
customer due online content audience,
 to SEO takes more beyond
efforts for industrialism.
branding.
 Great chances  Employee  Easily provide  Employee’s
to cash HR structure is outsource switching ratio
outsource complex to services to is high
services. manage things other.  Can be face
Staff/ HR  Personal staff  Need more  Can be manage hard time due
indirectly work than average things of to lack in
for customers. staff personal task required staff.
through clients.
Multiple ways to  Huge backup  Personal  Very thin line to
generate income require Branding option manage credit
from small  Maximum  Premium overflow.
packages like dealing in credit Privacy  Huge budget
Finance  Random small amounts. packages. requirements of
meeting  Pending dues  Late hour will infrastructure
 Flexible time may be turn charge in maintenance
slots for into loss double repeatedly
individual
 Lead to long-  Privacy Issues  Great chances  Recourse
term relations  Need more to cash replacement
By Providing efforts to management threat.
Operations
Management handle outsource  To avoid
Management services to Complexities services. negativity,
others handle giant’s
queries.
Can any of your strengths help with improving your weaknesses or Combating your
threats? If so, please describe blow.
Providing companies branding options & short term query handling can combat existing
threats
Based on the information above, what are your immediate goals/next steps?
Fill the maximum customer side with remote work & Individuals to represent 72 Hours as
best competitors in market
Based on the information above, what are your long-term goals/next steps?
Take on panel new startups & small firms for long-term packages

Competitors Data Collection

GITMIT Kickstrat
Price  Warm Desk (6500)  Serviced Office (5000)
  Hot Desk (9500)  Dedicated Desk (6500)
 Night Seats (9500)  Regular Desk (5500)
 Dedicated Desk (15000)  Hot Desk (10000)
 Hall Desk  Virtual Office
 Flexi Desk  Conference System
Benefits/Features
 Hall Workstation  Hot Desk
 Private office  Cost Effective
3-3.5 Million on monthly earning with 2-2.5 Million on monthly earning with
Size/Profitability 13% profit ratio averagely 11% profit ratio averagely
Market Strategy Social Media Social Media

Competitive Analysis
FACTOR 72 Hours GITMIT KICKSTART
Service  Hall Desk  Hall Desk  Dedicated Desk
 Flexi Desk  Personal Desk  Regular Desk
 Hall Workstation  Private Cabin  Training Rooms
 Private office  Virtual Meeting  Private office
 Virtual Office  Conference Meetings  Virtual Office
 Conference System  Hot Desk  Conference Meetings
 Hot Desk  Hot Desk
 Cost Effective
Price  Serviced Office  Warm Desk (6500)  Serviced Office
(6500)  Hot Desk (9500) (5000)
 Dedicated Desk  Night Seats (9500)  Dedicated Desk
(7500)  Dedicated Desk (6500)
 Regular Desk (6000) (15000)  Regular Desk (5500)
 Hot Desk (15000)  Hot Desk (10000)
Quality  Average  Standard  Standard
 Standard  Premium  Premium
 Premium
Stability
Expertise  Operations  Management  Management
 Management
 Recruitment
 Outsource
Reputation  New in market  Executive level  Executive level
Location  DHA  Gulberg  Gulberg
Appearance  New in market  A+  A
Sales Methods  Social media  Social media  Social media
 ATL
Credit Policies  One term  One term  One term
 Leading to second
term only for
premium clients


Marketing Expense Strategy

Target Market 1 Target Market 2 Target Market 3
One Time Yes No No
Monthly/ Annual No Yes Yes
Labor Cost 15% of Budget 20% of Budget 25% of Budget

Pricing Strategy
Business => 72 Hours
Strategy => Cost Plus
The most running packages are Personal desks, Hot Desk, Meeting rooms & corporate
conferences. Details are given blow in table.
Avg. Cost Profit Ratio Total
Personal Desks 3000 85% 5500
Hot Desk 3500 85% 6500
Meeting Rooms 5500 85% 10500
Corporate Conferences 5500 85% 15500

Distribution Channel Assessment

Dist. Channel 1 Dist. Channel 2
Geographic Proximity Digital Media Direct walk-in Interaction

Competitors Positions Working accurately in short Shaking Policies in long term

Management Experience
Staffing Capabilities
Marketing Needs
term plans
Always be in detail and
multiple intellectual
3 Layers structure
Digital media preferably
plans
Always be in detail and
multiple intellectual
3 Layers structure
Digital media preferably, ATL
if needed

Operational Plan:
As we are dealing in service based product so our operational plan will be accordingly
Quality Control
The main concern of 72 Hours is management so the QA main focus will be Management
Services which will be work in three different layers.
First:
Responsible to ensure smooth execution of commitment against submitted query
Second:
Responsible to ensure smooth execution of runtime generated requirements against
submitted query.
Third:
Responsible to ensure smooth execution of dealing unexpected customer’s desire
requirements
Location
Main Office located will be in DHA, expand at 3 kanals with 4th floors, 100 feet carpeted Road
aligned with commercial Area, Easily available on google map.
Legal Environment
 Proposal submission will be renew every time
 Payment will only be acceptable with authorized letter issued by company(72 hours)
 Any query regarding rental and lease will not be entertained at all
 Company will not issue any type of official letter after closing agreement

Personnel
Basic staff requirements are.
Education Bachelors
Experience Minimum 3 years
Freelancer No
Pay Structure Depend on designation
Applied Process Referred sites, LinkedIn, Company pages

Credit Policies
 One Term Second Term
Average Yes No
Standard Yes No
Premium Yes Yes

Management & Organization:

Management
BIO/S
Yes! There are gaps of several designations from Planning to Execution
phase but it’s only because 72 hours is dealing in service based product
GAPS
that’s why we focus on Management, QA & HR hierarchy and managed
the other departments as per requirement
72 hours has very selective advisory team
 Accountants
ADVISORS  Consultants
 Board of Directors
 Business & Marketing Strategist

Organization Chart
CEO

Senior Consultant Senior Strategist Senior Accoutant HR Head

Manager Manager Assistant Manager

Team Lead Assitant Manager Executive

Associates Executives