AN ORGANIZATIONAL STUDY ON, ATLAS

EXPORT ENTERPRISES, THIRUPUR

Submitted By,
K.PRASANNA
Register Number: 710012631063

Submitted To,
Dr.PREMAPRIYA
In partial fulfillment for the award of the degree
MASTER OF BUSINESS ADMINISTATION

Anna University – Chennai,

Regional Centre, Coimbatore,
Jothipuram (po),
Coimbatore – 641047.
Serial Page
No: Content No:
1 Acknowledgement
2 Introduction Of The Organizational Study
 Concept Of Study
 Principles& Importance Of Study
 Objective & Scope Of Study
 Methodology
3 SWOT Analysis
4 Introduction Of The Company
 History Of Company
 History Of Indian Textile Industry

 Country-wise Analysis
 Market Size
 Infrastructure
 Management & Team
 Certification & Strength
5 Company Profile
 Vision, Mission, and Values
 Organizational Structure
 Department-wise Objectives
6 Types Of Departments
 Human Resources Department
 Purchase Department
 Production Department
Serial Content Page
No No:
Admin & Operation Department

 Finance Department
 Marketing Department
 Quality Control Department
 Stores Department
7 Human Resources Department
 Objectives’ Of HR Department
 Roles & Responsibilities
8 Purchase Department & Yarn Purchase
9 Production Department
 Yarn Purchase, Dyeing, Bleaching,
Finishing
10 Operation Department
 Duties & Responsibilities
11 Finance & Accounts Department
 Roles & Responsibilities Of
 Function Of Finance Department
12 Marketing Department
 Process
 ACKNOWLEDGEMENT:

First and foremost, I thank the Lord Almighty for his perpetual showers of
blessings, which led to the successful completion of my project. I take this opportunity to
express my deep sense of gratitude to all those who have helped me throughout this
organizational study. It gives me immense pleasure to acknowledge all those who have
rendered encouragement and support for the successful completion of this work.

I would like to convey my sincere thanks for giving me proper directions and
suggestions and make use of this opportunity to express my heartfelt gratitude toMr.
G.SRI PRASATH, (HR manager, ATLAS EXPORT ENTERPRISES) for providing me
all the faculties for making my project a successful one. I express my deep sense of
gratitude toDr. PREMAPRIYAthe faculty of “ANNA UNIVERSITY COIMBATORE”
for encouraging and inspiring me for developing the project.

Our project work involved many people at different stages. We would like to
thank all those whohave directly or indirectly contributed to the success of our project.
We also take this opportunity to express profound gratitude to our parents, family
members and several people who have contributed for the successful completion of the
project. It is our duty and pleasure to acknowledge them.
INTRODUCTION OF ORGANIZATIONAL
STUDY
 INTRODUCTION OF THE STUDY

Organizational Functioning is an important factor for any Organization to achieve

the desired goals and Objectives. This requires Co-ordination at all levels to smooth functioning.
This report aims to understand the Function of ATLAS EXPORT ENTERPRISES relation to
different departments.

As a part of two year MBA program at the end of 1 st semester, we had to carry on a
project in an organization in order to understand the organization structure and their functions.
This was a great opportunity to get the first hand information and understand the functioning of
the various departments. I did my Organization Study at ATLAS EXPORT ENTERPRISES.

It was a great learning experience as it is quite necessary for all the management
students. The main purpose of doing the organization study was to study the various departments
of the organization and understand their basic functions, their purpose, achievements,
competitors and the mission and vision of the company and their progress towards that. All
general information we get in course is all book knowledge, on which we entirely cannot depend.
It is very important to observe the actual working of an organization and the overall structure of
an organization. The actual professionalism can be studied only through experience.

CONCEPT OF ORGANIZATION:

 Organization is the process of Identifying and grouping the work to be

performed
 Defining and delegating responsibility and authority
 Establishing the relationship for the purpose of enabling people to work
efficiency together in accomplishing objectives.
PRINCIPLES OF ORGANIZATION:

Principle means the theoretical basis on which something is built up. The theoretical basis
is formulated from fundamental truth. Some of the important principles to be followed
for developing round and efficient organizations are:

 Principle of unity of objective.

 Principle of specification.
 Principle of co-ordination.
 Principle of unity of command.
 Principle of span of control.
 Principle of exception.
 Principle of flexibility.
 Principle of simplicity.
 Principle of communication.
 Principle of efficiency.

REQUSITIES OF A GOOD ORGANISATION:

 The objective are to be clear, candid and well defined and the organization
must havea capacity to achieve it.
 All activities therein must be implemented easily and effectively.
 All activities therein must be properly coordinated.
 Organization must be complete; it should include all essential activities.
 The communication system within the organization must be effective.
 The span of control at all level must be reasonable.
 There should be provisions for future expansion, whenever needed.
 All activities and functions should follow defined procedures.
 The organization must be such that it promotes the morality of employees.
 There should be a proper diversion of authority and responsibility.
IMPORTANCE OF AN ORGANIZATION:

Significance of the organization in any institution may be discussed as below:

 It ensures optimum use of human resources. It establishes persons with

differentinterest’s skills, knowledge and viewpoints.
 It stimulates creativity. A sound and well-conceived organization
structure is the source of creative thinking and initiation of new ideas.
 Use of improved technology good organization provides for optimum use
of technological improvements.
 Co-ordination in the enterprisein a good organization, the different
departments perform their functions in a closely related manner.
 Executive developmentthe pattern of an organization structure has strong
influence on the development of executives.
 It ensures cooperation among workers. A good organization promotes
mutual goodwill and cooperation among workers also.

OBJECTIVES OF THE STUDY:

The objectives of the organizational studies are

 To gain practical knowledge about the organizations structure and

management functions.
 To study the manufacturing functions of various process and
departments.
 To know how to deal with customers and how to accept job works.
 To produce and maintain good quality of the yarn.
 To provide safety and well good facilities to the employees.
 To maintain good relationship with workers and management.
 The products are reached to the customer in correct time and correct
place.
 SCOPE OF ORGANISATIONAL STUDY:

The study focus on the overall structure of the organization. In this study, the
researcher analyzed the overall functioning of the firm and also the financial performance of the
enterprise. The researcher made a moderate attempt to have the SWOT analysis of the study.

METHODOLOGY OF ORGANISATIONAL STUDY

 PRIMARY DATA - Primary data were collected from discussions with theManagerial head of the
various departments.
 SECONDARY DATA - Secondary data were obtained from the annual report, fromthe
website and other concerned books.

LIMITATIONS OF ORGANISATIONAL STUDY

 Difficulty in meeting with all the Top level Officials.

 Certain areas are restricted, so a detailed study is not possible.
 Time allotted for the study is insufficient.
 STRENGTH

WEAKNESS

OPPORTUNITIES

THREATS

ANALYSIS
Strengths:

 Indian Textile Industry is an Independent & Self-Reliant industry.

 Abundant Raw Material availability that helps industry tocontrol costs and

reduces the lead-time across theoperation.

 Availability of Low Cost and Skilled Manpower providescompetitive advantage

to industry.

 Availability of large varieties of cotton fiber and has afast growing synthetic fiber

industry.

 India has great advantage in Spinning Sector and has apresence in all process of

operation and value chain

Weaknesses:

 Indian Textile Industry is highly Fragmented Industry.

 Industry is highly dependent on Cotton.

 Lower Productivity in various segments.

 There is Declining in Mill Segment.

 Lack of Technological Development that affect the productivityand other

activities in whole value chain.

 Infrastructural Bottlenecks and Efficiency such as, TransactionTime at Ports and

transportation Time.
  Unfavorable labor Laws.

 Lack of Trade Membership, which restrict to tap otherpotential market.

Opportunities:

 Growth rate of Domestic Textile Industry is 6-8% perannum.

 Large, Potential Domestic and International Market.

 Product development and Diversification to cater globalneeds.

 Elimination of Quota Restriction leads to greater MarketDevelopment.

 Market is gradually shifting towards BrandedReadymade Garment.

 Increased Disposable Income and Purchasing Power of Indian Customer opens

New Market Development.

 Emerging Retail Industry and Malls provide hugeopportunities for the Apparel,

Handicraft and other segments of the industry.

 Greater Investment and FDI opportunities are available.

Threats:

 Competition in post-2005 is not just in exports, but is also likely within the

country due to cheaper imports of goods of higher quality at lower costs.

 Standards such as SA-8000 or WARP have resulted in increased pressure on

companies for improvement of their working practices.

 Alternative competitive advantages would continue to be a barrier.

ATLAS EXPORT ENTERPRISES
 ATLAS EXPORT ENTERPRISES

“ATLAS CHAMBERS”

29-J, PUGALUR ROAD,

THIRUPUR-639 001.

TAMIL NADU, INDIA.

TEL: 91 4324 274303/ 274404

MOBILE: 91 98946 30406

FAX: 91 4324 231606/ 232404

admin@atlas.in

www.atlas.in
HISTORY
 HISTORY OF ATLAS EXPORTS

Atlas Export Enterprises was established in the year 1978 in the South Indian town,

Thirupur and it is one of the first 20 companies emerged for home textile products in this part of

South India.

Atlas products are known for their innovative designs, which are a unique blend of

traditional and modern trends and our products are made out of finest cotton and also hand

woven to perfection in profusion of delightful colors and designs.

Atlas, over the years, has been a quintessence of the demanding virtues of the

international market by its commitment for Absolute quality in every transaction, time-bound

delivery, irrespective of the volumes, Lasting Impressions in terms of work ethics, Affordable

yet competitive pricing & Stunning display of world-class designs.

 HISTORY OF INDIAN TEXTILE INDUSTRY

The history of textiles in India dates back to nearly five thousand years to the days of the
Harappa civilization. Evidences that India has been trading silk in return for spices from the 2nd
century have been found. This shows that textiles are an industry which has existed for centuries
in our country. Recently there has been a sizeable increase in the demand for Indian textiles in
the market. India is fast emerging as a competitor to China in textile exports.

The Government of India has also realized this fact and lowered the customs duty and reduced
the restrictions on the imported textile machinery. The intention of the government’s move is to
enable the Indian producers to compete in the world market with high quality products. The
results of the government’s move can be visible as Indian companies like Arvind Mills, Mafatlal,
Grasim; Reliance Industries have become prominent players in the world. The Indian textile
industry is the second largest in the world-second only to China.

The other competing countries are Korea and Taiwan. Indian Textile constitutes 35% of the total
exports of our country.

The history of apparel and textiles in India dates back to the use of mordant dyes and printing
blocks around 3000 BC. The foundations of the India's textile trade with other countries started
as early as the second century BC. A hoard of block printed and resist dyed fabrics, primarily of
Gujarati origin, discovered in the tombs of Foster, Egypt, are the proof of large scale Indian
export of cotton textiles to the Egypt in medieval periods.

During the 13th century, Indian silk was used as barter for spices from the western countries.
Towards the end of the 17th century, the British East India Company had begun exports of
Indian silks and several other cotton fabrics to other economies. These included the famous fine
Muslin cloth of Bengal, Orissa and Bihar. Painted and printed cottons or chintz was widely
practiced between India, Java, China and the Philippines, long before the arrival of the
Europeans. India Textile Industry is one of the largest textile industries in the world. Today,
Indian economy is largely dependent on textile manufacturing and exports
 INDIAN TEXTILE AND CLOTHING INDUSTRY
India’s textiles and clothing industry is one of the mainstays of the national
Economy. It is also one of the largest contributing sectors of India’s exports worldwide. The
Report of the Working Group constituted by the Planning Commission on boosting India’s
Manufacturing exports during 12th Five Year Plan (2012-17), envisages India’s exports of
Textiles and Clothing at USD 64.41 billion by the end of March, 2017. The textiles industry
Accounts for 14% of industrial production, which is 4% of GDP; employs 45 million people
And accounts for nearly 11% share of the country’s total exports basket.

MILESTONES:

 Exports of textiles and clothing products from India have increased steadily over
the last few years, particularly after 2004 when textiles exports quota stoodDiscontinued.

 India’s Textiles & Clothing (T&C) exports registered a robust growth of 25% in
2005-06, recording a growth of US$ 3.5 billion over 2004-05 in value termsthereby reaching a
level of US$ 17.52 billion and the growth continued in 2006-07with T&C exports of US$19.15
billion recording a increase of 9.28% over theprevious year and reached USD 22.15 billion in
2007-08 denoting an increase of15.7% but declined by over 5% in 2008-09. Exports of Textiles
& Clothing grewfrom USD 21.22 billion in 2008-09 to USD 22.41 billion in 2009-10 and
hastouched USD 27.47 billion in 2010-11. In the financial year 2011-12(P), exportsof textiles
and clothing, has grown by 20.05% over the financial year 2010-11 totouch USD 33.31 billion.
Textiles exports in the period 2012-13 are witnessing a(-) 4.82 percent growth in dollar terms
although there is 8.10 percent growth inrupee terms.

 The details of India’s textiles exports, principal commodity item-wise during the
last three years and current financial year for the period 2012-13 .
  During the year 2012-13, Readymade Garments account for almost 39% of the total
textiles exports. Apparel and cotton textiles products together contributenearly 74%
of the total textiles exports.

 India’s textiles products, including handlooms and handicrafts, are exported to

more than a hundred countries. However, the USA and the EU, account for about two-thirds of
India’s textiles exports. The other major export destinations are China, U.A.E., Sri Lanka, Saudi
Arabia, Republic of Korea, Bangladesh, Turkey,Pakistan, Brazil, Hong-Kong, Canada and Egypt
etc.

Current Textiles & Clothing Exports Trend:

(a) Trend during the period 2011-12 (P).

 In rupee terms, during 2011-12 (P) there has been a surge in exports of Handloom
product (68.51%), Coir & Coir Manufactures (40.49%), Cotton Textiles (37.23%),Man-made
textiles (25.99%), RMG (24.80%), Wool & Woolen textile (20.97%) andJute (4.72%).

 In US$ terms the surge during 2011-12 (P) registered in Handloom product (60.09%),
Coir & Coir Manufactures (33.46%), Wool & Woolen textile (14.93%), Man-madetextiles
(19.69%), RMG (18.56%), Cotton Textiles (30.37%) and Jute (-0.52).

(b) Latest Trend during the period 2012-13 (P)

 The total textile exports during 2012-13 (P) were valued at Rs 172494.71 crore as
againstRs 159570.55 crore during the financial year 2011-12, registering an increaseof 8.10
percent in rupee terms.

 In US dollar terms, the same was valued at US$31705.53 million (2012-13, P) as

against US$33310.21 million during the corresponding period of financial year 2011-12
registering a decline of 4.82 percent.
 COUNTRY - WISE ANALYSIS
India’s textiles & clothing exports vis-à-vis total world exports are given below:
(In billion US$)

YEAR TEXTILES CLOTHINGS

World India’s India’s %age World India’s India’s %age

Export Exports share in Export Exports share in
world world
exports exports

2004 195 6.85 3.51 258 6.62 2.57

2005 203 7.85 3.90 276 8.29 3.00

2006 208.6 9.33 4.30 311.40 10.20 3.30

2007 241.3 9.81 4.06 347.06 9.93 2.86

2008 253.4 10.45 4.12 364.91 11.50 3.15

2009 211.1 9.12 4.32 315.62 11.45 3.62

2010 251 12.87 5.13 351 11 3.13

2011 293.5 15.01 5.13 412.45 14.36 3.48

 Source: International trade statistics 2012, WTO Secretariat

The latest available data released by WTO Secretariat, the values of top ten exporters of textiles
& clothing in the world in calendar year 2012 are given below:

Textiles (2011) Clothing (2011)

Rank Name of the Value % of Rank Name of the Value % of

Country world Country world
share share

1 CHINA 94 32.2 1 CHINA 154 37.3

2 EU-27 77 26.1 2 EU-27 116 28.2
3 INDIA 15 5.1 3 HONG KONG, 25 -
china

4 USA 14 4.7 4 BANGLADESH 20 4.8

5 RP KOREA 12 4.2 5 INDIA 14 3.5
6 HONG KONG, 11 - 6 TURKEY 14 3.4
china

7 TAIPAI.CHINESE 11 3.8 7 VIETNAM 13 3.2

8 TURKEY 11 3.7 8 INDONESIA 8 2.0
9 PAKISTAN 9 3.1 9 USA 5 1.3
10 JAPAN 8 2.7 10 MAXICO 5 1.1
World Total 294 World Total 412

Source: International trade statistics 2012, WTO Secretariat

 MARKET SIZE

The Indian textile industry is set for strong growth, buoyed by both rising domestic
consumption as well as export demand. Abundant availability of raw materials such as cotton,
wool, silk and jute and skilled workforce has made India a sourcing hub.

The most significant change in the Indian textile industry has been the advent of man-
made fiber’s (MMF). India has successfully placed its innovative range of MMF textiles in
almost all the countries across the globe. Man-made fiber production recorded an increase of 2 %
during the year 2012-13.

Cotton yarn production increased by about 15 per cent during March 2013 and by about
14 per cent during the year 2012-13. Blended and 100 per cent non-cotton yarn production
increased by 10 per cent during March 2013 and production increased by 3 per cent during the
year 2012-13.

Cloth production by mill sector registered a growth of 19 per cent during the year 2012-
2013.

Cloth production by handloom and hosiery increased by 2 per cent and 14 per cent.The
total cloth production grew by 1 per cent during March 2013 and by 4 per cent during the year
2012-2013.
INFRASTRUCTURE
 INFRASTRUCTURE

Atlas always assures on quality products and timely delivery to its clients.  To
substantiate this, Atlas does most of the processes in-house to save time and ensure quality.

Atlas has a total working area of 32,500 Sq. Meters. In four locations in Thirupur.  Each
location is exclusively taking care of certain processes.

LOCATION - 1: ATLAS-MAIN

Atlas Chambers is the Corporate Office of Atlas Export Enterprises, which is in the heart
of the Town with sufficient manpower and facilities.

Fabric Section: 

Fabric section have a huge space to store the fabrics received from weaving and the same
are checked thoroughly before sending them for conversion into made-up items.

Embroidery:
 Brings our ideas/designs into beautiful products our in-house computer embroidery
facility enables to bring out our innovative designs on our products with creativity and cost
effective.

Sewing:

Fabrics are converted into variety of made-ups with utmost care using skilled workmen.  We
have able and experienced team to guide and lead the sewing section to make the finished goods
exactly matching the requirement of our clients

MANAGEMENT & TEAM

 MANAGEMENT & TEAM

M. NACHIMUTHU, CHAIRMAN

He entered into the textile trade in the name of Atlas Fabrics in the year 1975 which
became Atlas Export Enterprises in the year 1978, which is today one of the leading export
houses in Thirupur. 

As a manufacturing exporter of home textile products, by sheer hard work, over the
years he has successfully developed customers in various European Countries, the United States,
United Kingdom and Australia.  Over a period of three decades, his export business has grown
multifold and today it is a Star Export House.

Since 2008, he is the President of Thirupur Exporters’ Association and also, he is the
Vice-Chairman of Handloom Export Promotion Council (HEPC) and earlier for 9 years he has
been a member of the Executive Committee of HEPC and has contributed immensely to the
cause of handloom exports. 

He is the founder Chairman of the Thirupur Textile Park, the Special Purpose Vehicle
formed to implement Integrated Textile Park of Home Textile units with world class
infrastructure.
 Thirupur Textile Park was formed under the Scheme for Integrated Textile Parks (SITP)
of the Ministry of Textiles, Government of India.  This Textile Park will offer direct employment
to about 5500 workers, besides generating 10000 indirect jobs. 

Thirupur Textile Park was formed under the Scheme for Integrated Textile Parks (SITP)
of the Ministry of Textiles, Government of India.  This Textile Park will offer direct employment
to about 5500 workers, besides generating 10000 indirect jobs. 

On account of his active contribution towards the all-round improvement of the Thirupur
society with the above voluntary honorary positions, M. Nachimuthu has become a well-known
personality in Thirupur and he could achieve this because of his hard work, sincerity, time
consciousness and honesty.  According to him all he has done is giving something back to the
soil that made him what he is today, something he believes is one’s responsibility.

MANAGING DIRECTOR

N. SENTHILPRASATH,

N. SenthilPrasath, son of M. Nachimuthu, after completing his MBA in the UK,

associates himself with his father in the export business in Atlas Export Enterprises allowing his
father the comfort of pursuing his efforts to improving Thirupur society and infrastructure.

ATLAS TEAM

The major strength of Atlas is its core management team in all the areas of its operations. 
Atlas believes in reinforcement of individual knowledge, experience and capabilities in
achieving the ultimate goal of satisfying every customer with unique and professional service.

QUALITY POLICY
 We endeavor to delight our esteemed customers by designing, manufacturing and
supplying Quality Home Furnishing Fabrics and Made Ups conforming to customer
requirements and adhering social and Cleaner Production Practices.

This is achieved by adopting latest trends in the industry, using effective communication
methods, providing regular training to our workforce   and continual improvement in quality
management systems.

CERTIFICATIONS & STRENGTHS

 CERTIFICATIONS & STRENGTHS

Atlas factory complies with all labor laws relating to wages, working hours, and health &
safety standards and strictly adheres to ethical business practices.  We provide a clean and
healthy working environment conducive for our workers.  We do not engage any child labor or
forced labor.Utmost importance is given to respect the human values. 

Atlas voluntarily gets its facilities certified for various - by maintaining all the required
standards in terms of infrastructure, employee welfare, social compliances, environment
consciousness, etc.

ISO 9001 – Quality Management System - In order to provide quality products at right time.

SA8000 – Social Accountability System – Fair labor practice system is followed in order to
ensure the products manufactured by adhering social compliance.

ISO 14001 – Environment Management System – Our company adheres Environment regulation
and thus contributes to save the environment.
OHSAS 18001 – Occupational Health and Safety Assessment Series – Taking care of
employees’ health and safety.

Organic Cotton (GSV & OE) – Adhering social compliance and environmental regulations.

Oeko Tex 100 – Meeting the customer’s Requirements for this Standard Products. 

COMPANY PROFILE
 COMPANY PROFILE

NAME : ATLAS EXPORT ENTERPRISES

ADDRESS : Atlas chambers,
29J-Pugalur Road
Thirupur- 639 001
CONSTITUTION : Registered Partnership Firm
CONTACT PERSON : M.NACHIMUTHU
N.SENTHILPRASATH
NATURE OF BUSINESS : Manufacture and export of Fabrics and Home Furnishing Textiles
EXPORTING COUNTRY : USA, EUROPE, JAPAN, AUSTRALIA, & etc.
STATUS : Government Recognized Export House
PRODUCTS : Fabrics and Home Furnishing products
Fabric, Table cloth, Table mats, Runners, Napkins, Curtains,
Bed Spreads, Duvet Covers, Pillow Covers, Cushion covers,
Chair pads, Kitchen Towels, Dish Cloths, Aprons, Oven mitts,
Pot holders, Throws, Shower Curtains etc.
STITCHING : 80 imported modern sewing machines located in house
PRODUCTIVITY
CAPACITY : Above 2 lakh meters of basic fabrics per month.
ANNUAL TURNOVER : Rs. 14.0 Crores
MEMBERSHIP : TEXTILE COMMITTEE, SSI, HEPC, AEPC,
TEXPROCIL, AND EEPC.
AWARDS FOR BEST
EXPORT : Gold medal winner for 1991 &1993
Silver medal winner for 1995-96
State medal winner for 1992, 1994,1995,1996,1998
Prize Award winner for 1982-1984, 1985-1989

VISION AND MISSION AND VALUES

VISION:
To be the world class quality retail solution provider to all global retail giants in home
furnishing segment with social and environmental commitment.

MISSION:

Excel in quality, technology, design innovation by synergizing best brains and value the
social and environmental concerns.

Anchoring Quality System

Totally of customer satisfaction

Loyal to Customers

Appending Customer Relationship

Social and Environmental Responsible

Organization structure
 ORGANIZATION STRUCTURE

Managing Director

General Manager

Dyeing Manager Production HR Manager Marketing Finance

Manager Manager Manager
Employees Quality control Assistant Assistant Assistant
Manager Manager Manager

Supervisor Supervisor Supervisor Supervisor

EDP Development HRD Assist Employees

Checking Weaving Packing

DEPARTMENTWISE OBJECTIVES
 DEPARTMENT WISE OBJECTIVES

Marketing:
To maintain on time delivery of performance.
To achieve customer satisfaction.
To keep customer complaints to.
Quality:
To improve success rate in final random inspection.
Laboratory:
To improve volume of test.
Purchase:
To conduct suppliers meet.
Dyeing:
To reduce re-dyeing.
Weaving:
To reduce oven fabric re-work.
To reduce oven fabric reduction.
Stitching:
 To reduce re-work in stitching
Training:
To provide minimum one day training to all quality related employees.

Sampling:
To achieve on time delivery performance.
To improve productivity.
Communication:
To provide speaker system.

Fabric process:
To reduce re-work in fabric dyeing.
To reduce re-work in fabric printing.
To reduce rejection in fabric printing.
To reduce re-work in fabric processing.

Trimming & Packing:

To improve effectiveness.

Documentation:
To improve timely dispatch of documents.
To improve timely realization of bills.
To improve timely realization of dbk.
To obtain focus marketing incentive on time.
Stores:
To provide bin cards to all material stacked in the stores.
Administration:
To provide periodical pest control measures.
Human resource:
To recruit effective candidates
Electrical maintenance:
To ensure periodical preventive maintenance.
Embroidery:
To reduce the embroidery rejection.

TYPES OF DEPARTMENTS
 VARIOUS DEPARTMENT

 HUMAN RESOURSE DEPARTMENT

 PURCHASE DEPARTMENT

 PRODUCTION DEPARTMENT

 ADMIN & OPERATION DEPARTMENT

 FINANCE &ACCOUNTS DEPARTMENT

 MERCHANDISER DEPARTMENT

 QUALITY CONTROL DEPARTMENT

 STORES DEPARTMENT

 STITCHING DEPARTMENT

 PACKING DEPARTMENT
HUMAN RESOURSE DEPARTMENT
 HUMAN RESOURSE DEPARTMENT

OBJECTIVE:

The company’s HR objective is to achieve company’s growth through developing a

highly motivated and committed work force. There are 250 employees of which 25 are staff and
the rest workmen. In addition, we employ workmen on temporary basis as and when required.

ROLES AND RESPONSIBILITIES OF HR:

The world around us is changing and the HR Roles and Responsibilities have to change
as well. In the past, the HRM was responsible for developing the processes, which assure the top
quality delivered to the organization.

The demand from the organization changes. The organization does not expect the HRM
Function to react to its requests; it expects HRM Function to proactively propose new solutions,
new procedures and new policies to keep the competitive advantage on the market.

The HR Roles and Responsibilities needs to react to this basic request by the
organization to keep the level of the satisfaction. Unfortunately, when you browse the Internet to
find information about the HR Roles and Responsibilities, you usually find the tables describing
the split of roles and responsibilities between HRM function and the internal clients. 
 

Now a day, the HRM has to deliver even more. The HR Roles and Responsibilities have to take
the high level recognition of the organization and they need to be adjusted to make a full fit.

The HR Roles have to be adjusted to:

 Keep HRM Function focused on tracking and implementing new trends in the industry
 Keep HRM Function focused on helping the line management to implement
improvements
 Keep HRM Function focused on operational excellence
 Keep HRM Function responsible for developing the Human Capital potential in the
organization.

The HR Responsibilities have to be adjusted to:

 Demonstrate the Line Management the will to keep the responsibility for the Human
Capital costs
 Keep the competitive advantage on the market (and not just the job market)
 Demonstrate the will to drive the main HR Processes to keep the organization in the
excellent health
  Keep HRM Function supporting the Business Strategy to reach the business initiatives
 Keep HRM responsible for the tasks resulting from the Business Strategy

The new definition of the HR Roles and Responsibilities is important for the success of
Human Resources in the modern organization, but many HRM Function fail to implement good
ideas. For the support, you can download the following presentation on HR Roles and
Responsibilities.

MANPOWER PLANING:

 Right man for the right job at the right time.

 Identification/ foresee manpower and skills requirement
 Selection &supply of manpower
RECRUITMENT AND SELECTION:

 Application.
 Paper advertisement &campus interview.
 Through relations and friends.
TRAINING CONSISTS OF:

 Growth, Philosophy, Company history

 Products, Processes, Operations & Units
 Organizational policies & procedures
 Welfare measures and facilities available
 Work methods
 Safety and Discipline, Fire fighting.
PERFORMANCE APPRAISAL:

 At all level
 Executives, staffs, workers, trainers
 Periodical appraisal
 Head of Department appraisal.
BONUS:

A minimum of 8.33% and maximum of 20% is provided promotion.

  Based on the organizational needs.
 Based on skill requirement
 Based on manpower
SALARY AND WAGES:

The workers receive their wages 7th if every month when the staffs receive theirs.

WELFARE SCHEMES:

 Group insurance scheme

 Super annulations scheme
 Death relief fund
 Courtesy transport
LEAVE POLICY:

Those who are worked 6 days in a week, they are eligible to get one day leave in the
week.

MEDICAL FACILITY:

Medical facilities are given to the workers in the factory. If they meet with an accident in
the factory. They will be provided the medical facilities.

OTHER BENEFITS AVAILABLE IN THE ORGANIZATION:

 Tea
 Cool water
 First –Aid appliances
 Proper ventilation and lighting
 Allowances for workers
 Canteen
 Rest room and lunch room
 Hostel (fully for Dyeing workers)
 Bonus
 Provident funds
 Employees state insurance
  Transport facilities
 Phone facilities

TIME OFFICE:

The time office plays an important role for fixation for wages and salary for workers,
who are working in the unit.

PURCHASE DEPARTMENT
 PURCHASE DEPARTMENT:

Yarn is the main raw material of the company .it purchases its raw material from
the local areas and other districts. Liketirupure, erode, and Coimbatore etc. the
purchased raw yarn are brought into the company by Lorries, trucks and heavy
containers. The securing person to be cross checked by stored inward register.

The yarn is weighted & stored in raw material godown. The total weight is
entered in “Weighted list register” which is maintained store keeper Material purchased
through purchase order.

The Yarn has been classified into 5 types. They are:

 Fiber
 2’s Count
 6’s Count
 10’s Count
 20’s Count
 Using fiber we can produce yellow cloth, and 2’s count we produce Handloom
products,6’s count to produce Power loom products and then used in weeping and
warping, 10’s count we produce Kitchen clothes i.e., Checked cloth, Glass cloth using
only power loom. 20’s count is used only for warping.

PRODUCTION DEPARTMENT
 PRODUCTION DEPARTMENT

PURCHASE YARN:
Yarn is the main raw material of the company .it purchases its raw material from the
local areas and other districts. Like tirupur, erode, and Coimbatore etc. the purchased raw yarn
are brought into the company by lorries ,trucks and heavy containers. The securing person to be
cross checked by stored inward register.
The yarn is weighted & stored in raw material godown . The total weight is entered in
“Weighted list register” which is maintained store keeper.
Material purchased through purchase order.

DYEING:
The fabrics material can be used the form of fiber, yarn and cloth .but from the pont
economy t would be advantage to dye th material at final stage in the manufacturing process s
possible

BLEACHING:
Bleaching is the simple cleaning process.it is to wash away the gray and materials before
dong the further process by using the certain chemicals

FINISHING:
 The fabrics are treated with various finishing chemical to get soft fee, antcrease,
florescent with etc. and they stretched to the required with and dried finally

PRODUCTS:
 Largest collection of Table Linen in the country,
 Over 5000 designs in Tablemats, Napkins, Runners,
 Tablecloths,
 Kitchen Towels and
 sets in embroidered,
 Printed and Jacquards.
 Modern manufacturing infrastructure and Design studio

PRODUCTION PROCESS

WINDING

WARPING

BEAM STORAGE

WEAVING

FABRIC FOLDING

CUTTING
 STITCHING

CHECKING

PACKING

OPERATION DEPARTMENT
 OPERATION DEPARTMENT

Operational department is the most important department of ATLAS EXPORT

ENTERPRISES. This department carries o u t t h e m a n u f a c t u r i n g o f a l l t h e p r o d u c t s .
T h e c o m p a n y c a r r i e s o u t c o n t i n u o u s p r o d u c t i o n system; hence this department
plays a very crucial role in ATLAS EXPORT ENTERPRISES.

DUTIES AND RESPONSIBILITIES OF OPERATIONS MANAGER:

 OPERATION MANAGER is the head of the ope ration department

 OPERATION MANAGERhave fixed the monthly target according to the
market operations
 OPERATION MANAGERis responsible for the modification of the
production process and is responsible for efficient discharges.
 OPERATION MANAGER is the designated emergency controller during any
hazardous incidents.
  OPERATION MANAGER has the administrative control over the operations
department.

OBJECTIVES OF OPERATIONS DEPARTMENT:

 Reduce non confirming products.

 Maximize the availability of electrolyze operation.
 Optimizing the specific consumption of electricity, raw material s and
resources.

FINANCE & ACCOUNTS

DEPARTMENT
 FINANCE DEPARTMENT:

Finance & Accounts departments are the heart of the company. This department has
overall responsibility for financial management. All purchase & sales activities are concerned
with the accounts department.

Finance & Accounts department deal with recording calcifying summarizing, preparing
& interpreting financial information computers are made vast use off here. They are keeping
contact with more than three banks.

The accounts department is computerized. All the books of accounts are maintained in
computers. The company has its own website. In this website, all information about company
and its product is available.
 Accounts department is to maintain the company’s accounts and to finance the respective
departments in order to meet out their official expense like purchase of materials, salaries,
wages, etc.,

Accounts department keeps track of the transactions of the company and also the assets
and liabilities and produces the balance sheet financial year. Then they are audited by a reputed
charted accountant.

FINANCE & ACCOUNTS DEPARTMENT CHART

Finance Department

Accounts officer

Cashier
 Clerks

ROLE OF FINANCE MANAGER

The role of finance manager in the company is an important one. The function of the finance
manager is not confined to the management and making of the accounts but it also plays a major
role in dividend decisions, capital budgeting decisions, capital structure outlay of the firm,
decision related to the merger and acquisitions, and all the investment decisions of the firm. Thus
the finance manager plays an important role in any business enterprise.

The different decisions can be classified into:

1. The routine working capital and cash management decisions.

2. Dividend decisions
3. Investment decisions
4. Financial forecasting
5. International financial decisions
6. Portfolio management
7. Risk management
8. Cash management
 RESPONSIBILITIES OF FINANCIAL MANAGER

The Financial Manager is responsible for entire finance department. Each and every
transaction related to cash or bank is responsible for Financial Manager. These are the head of
the Finance Department. Preparation of Financial Statements like Profit and loss accounts and
Balance sheets.

The finance manager has to deal with the mainly or generally with thaw 4 A's, these are

1) Anticipation of fund (i.e. capitalization)

2) Acquisition of fund (i.e. raising of funds)
3) Allocation of fund (i.e. investment decision)
4) Assessment of fund (i.e. evaluation of financial activities)

Responsibility of accounts department:

 It is responsible for preparation of cash flow& monitoring the inflow &

outflow of cash.
 It also prepares financial budgets in line with the annual business plan.
 It is adopting management plan to reduce interest cost by proper source of
finance.
 Facilities & compliances of procedures are prescribed by lenders.
Functions of Finance Department:

 It takes care of the day-to-day accounts.

 Preparing monthly, quarterly, half yearly, annual performance details.
 Review of monthly sales purchase inventory control & overhead expenses.

Transactional Excellence:

 On – time completion of all transactions (include payment and receipt of

cheques, fixed deposits)
  Timely verification of interests calculations made by the bank.
The books maintained are as follows

 Minutes books of general meetings

 Register of directors attendance
 Register of investments
 Register of contracts

Records Maintained:

 Cash book &petty cash book

 Bill record book
 Purchase book & purchase returns book
 Sales book & Sales return book
 Bills inwards book & bill payment book
 Pass book & General book.

MARKETING DEPARTMENT
PROCESS OF MARKETING DEPARTMENT:

Marketing Department

Marketing Manager

Export Incharge

Staff & Employees

 ROLE OF THE MARKETING MANAGER:

For the small business, there are several different organizational approaches to marketing.
The duty may lie with a single member of the team, or it could be a group responsibility. The
great thing about a small team is the ability to quickly instill a marketing led ethos which can
become the operational soul of your business.

Depending on budget availability and the skills of the team, you may chose to outsource
certain elements of the marketing process (such as market research) or decide to do these jobs in-
house. Key responsibilities of the marketing manager / director vary according to the business
but can include:

 Instilling a marketing led ethos throughout the business

 Researching and reporting on external opportunities
 Understanding current and potential customers
 Managing the customer journey (customer relationship management)
 Developing the marketing strategy and plan
 Management of the marketing mix
 Managing agencies
 Measuring success
 Managing budgets
 Ensuring timely delivery
 Writing copy
 Approving images
 Developing guidelines
 Making customer focused decisions

The goods produced in the firm have been marketed through different ways:

Friends circle, Gathering Address, Existing customersSamples have been given only 10%
of their own samples and through customers they receiving 90% of samples. The firm has
also fixing the rate for their goods by quotation basis after consulting that they fixing the
rate.
QUALITY CONTROL
DEPARTMENT
 QUALITY CONTROL:

Textile Testing and Quality Control (TTQC) lab is responsible to ensure the quality of the
products. In response to textile product evaluation TTQC lab plays an important role. Now days,
man wants to get qualitative product from the producer. For this reason it is the duty of a
producer to produce qualitative product.

In textile industry; quality is assured in different stage of production. From the raw
materials to the finished goods, quality is assured by the quality control department. Quality is
assured in fiber selection, yarn production, fabric manufacturing, wet processing and apparel
manufacturing. Also, quality is checked for dyestuff and chemicals which is used in dyeing,
printing and finishing. Most of the times, quality control department gives a quality pass
certificate before export.

TTQC lab is also set up in educational institute, research institute for teach the quality
evaluation system and research. It is also set in port to test the quality of the textile products.
Some TTQC lab is set up for commercial purpose. Some quality standardizing group also set up
TTQC lab for test the quality. In dyestuff market, TTQC lab is set up for ensure the quality of the
dyes and chemicals.

QUALITY ASSURANCE SYSTEM:

Quality is an important aspect of our production process. Our products are

checked as per ISO requirements. We have a separate quality control department, where our
quality control experts check the products at each stage of production, starting from raw
materials to the final delivery. We follow stringent measures to ensure the quality of the final
output. We offer a wide range of products as per the desired requirements of our esteemed clients
and that too without compromising on the quality
WAREHOUSING & PACKAGING
Warehousing & Packaging:

In the present age, a good warehouse is indispensable specially, in case of a

manufacturing and export company, like ours. We are proud to have a large warehousing facility
spread over 2000 sq feet.

We keep all our products in different parts divided for different products separately. All
these are kept ensuring complete safety of each piece thereby minimizing the risk of damage. We
also provide custom packaging of clients’ orders as per their needs and specifications.

We offer individual and bulk packaging to our clients. We believe in providing our
clients with designer home furnishing items with combination of traditional and futuristic design
and with export quality packaging.

CONCLUSION
 As an internship trainee in the Textile Industry unit, I have gained knowledge on how the
Industries are manufactured and processed, and as a student of commerce has a great opportunity
in the following up of all export documentation procedures more closely and also gathered
information regarding purchase, store keeping maintenance of accounts and sales.

The Textile Industry in India blooming in exports, and it seems to be more opportunities
for youngsters in the near future. Nowadays there is a world market for every product due to
globalization. So every concern can light their position in world level.

BIBLIOGRAPHY
 SHARMA.P.K.SHASHI K. GUPTA, “ Financial management”, kalyani publisher, new
delhi-1999
 KOTHARI C.R , “research methodology methods”, wishwaprakasam, new delhi, 2nd
edition,1990
 HORNGREN, DAPAP & FOSTER, “cost accounting a managerial emphasis” ,2003 by
pears on education institutins.