Nido - A Mommy's Sacrifice

Magical and heart touching– the NIDO FORTIGROW TV Commercial showed remembrance and
appreciation to all self-effacing and affectionate moms out there, as a tribute exclusively to Mothers’
Day. The commercial was released last May 2016  by  Nestlé Philippines.

The commercial was an animated film which made it more appealing to the viewers, especially to the
young ones. Another thing that caught my attention is their idea of translating the concept of the story
into to more fantasied and abstract form such by putting magic and symbolizing the characters’
happiness with a wand.

The story was all about a mother who sacrificed her own happiness for the sake of her family’s glee.
At first, you won’t really get the chief point of the commercial. But in the end part as what was stated,
“There’s no sacrifice too big for a mother’s love.” The company simply points out that a mother’s job is
not about about self-satisfaction, but about self-sacrifice. Moreover, the real purpose of the
commercial is to pit into the viewers’ minds the thought that the best moms know the best things, and
one of the best things that a mother can do for her child is providing the best milk– NIDO
FORTIGROW.

Nestlé, as one of the leading food companies, keeps improving their ratings by persuading people to
buy and consume their products. For their milk products, convincing mothers to buy these is not that
easy. So as what I analyzed with this attractive commercial is that the company made it not just
merely to give honor to the mothers but to allure the children with the colors and animation instead,
and by that, children would force or convince their mothers to buy the milk.

But overall, still, it makes every viewer analyze ad reflect about their relationship with their mothers;
and for the mothers, vice versa. As the ending of the commercial stated, “Your Love, Their
Future”with the hashtag “#DearMomThankYou.” A high-rating commercial with simple persuasion, yet
still a great acknowledgment for loving mothers.

Genetic diseases that are linked to mutant ALLELES on the Y CHROMOSOME in humans (Y CHROMOSOME, HUMAN) or
the Y chromosome in other species. Included here are animal models of human Y-linked diseases.
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case, if a mutation results in lethality, then this is indicative that the affected gene has a fundamental function in the growth, development, and survival of
an organism.
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functions including transporting, catalyzing, and regulating.
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transporting molecules.
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essential features of a vector are that it can replicate autonomously in a host species, usually bacteria, and that it can be
combined with other pieces of DNA.
Anxiety and Depression in Adolescence
The fact that we can recall adolescence better than other periods and that this is a time of change in many
brain regions are two pieces of evidence that the brain is likely to be especially plastic at this time. Another
indication comes from statistics on the average age of onset of serious psychological disorders. The
adolescent brain is extraordinarily sensitive to stress.– Laurence Steinberg

Researchers believe that brain changes in adolescence increase a teen’s vulnerability to depression and anxiety,
and play a role in the severe gender disparity in these disorders.

 Depression and bipolar disorder affect 14.3% of youth age 13-17¹

 11.7% of the adolescents met criteria for major depressive disorder or dysthymia, a less severe
but more persistent depressive disorder
 There is a nearly two-fold increase in mood disorders from 13 to 18, from 8.4% to 15.4%

 Anxiety disorders are the most common mental health disorders of childhood and adolescence.
Different kinds of anxiety affect young people at different times in development. Phobias and
separation anxiety affect primarily young children; social anxiety develops later, as peer relationships
become more important.²
 Nearly one in three adolescents (31.9%) will meet criteria for an anxiety disorder by the age of 18.


 Specific phobia: 19.3%
 Social phobia: 9.1%
 Separation anxiety: 7.6%
 PTSD: 5.0 %
 Panic disorder: 2.3%
 Generalized anxiety disorder: 2.2%

 Gender differences in depression and anxiety

 Anxiety and panic disorders change from equal female–male prevalence to a 2:1 female–male
prevalence after puberty.³
 Adolescent girls are more than twice as likely to experience depression than boys, 15.9% vs 7.7%.
There could be a brain reason for this: the brain regions thought to be affected in depression
have high concentrations of sex hormone receptors, which could explain why there is a gender
disparity in depression.⁴


 All anxiety disorder subtypes were more frequent in girls than boys
 Social phobia: 11.2% females, 7.0% males
 Specific phobia: 22.1% females, 16.7% males
 Panic disorder: 2.6% females, 2.0% males
 PTSD: 8.0% females, 2.3% males
 Separation anxiety: 9.0% females, 6.3% males

 Anxiety and depression are on the rise.

 Social, political, and environmental causes are likely implicated in an increase in the number of
teens each year who have had a depressive episode, up 37 percent between 2005 and 2014.⁵
 High school students today have more anxiety symptoms and are twice as likely to see a mental
health professional as teens in the 1980s.⁶

[1] Merikangas, K., Hep, J., Burstein, M., Swanson, S., Avenevoli, S., Cui, L., Benejet, C.,… Swendsen, J. (2010).
Lifetime prevalence of mental disorders in U.S. adolescents: results from the National Comorbidity Survey
Replication—Adolescent Supplement (NCS-A). Journal of American Academy of Child and Adolescent
Psychiatry, 49(10), 980-989. doi: 10.1016/j.jaac.2010.05.017.
[2] Merikangas (2010).
[3] Paus (2008).
[4] Merikangas (2010).
[5] Mojtabai, R., Olfson, M., & Han, B. (2016). National Trends in the Prevalence and Treatment of Depression
in Adolescents and Young Adults. PEDIATRICS, 138(6), e20161878-e20161878. doi:10.1542/peds.2016-1878
[6] Twenge, J.M., (2015). Time Period and Birth Cohort Differences in Depressive Symptoms in the U.S.,
1982–2013. Social Indicators Research 121(2), 437.