Primary Website Guidelines

Goal: Verify or find the primary or official website for the business entity

How to verify if the website is the official website for the business:

Official websites must be a valid URL and match the provided name and address from the
“Current Business Details” section of the UHRS hit app. You can find this information in various
places such as footer or links like contact us, about us, etc. Do the diligent research to verify that
the business details provided are found on the website or not. The name and address should
match exactly or be very close. You may choose one of the websites provided by the HitApp if it
is correct, but you must always research through Google or Bing to make sure it is the best
website available.

We must avoid using a URL with source or referral text. Source or referral text typically starts
with a ? or # at the end of the URL. If your URL has this at the end, check if it still works when
this text is removed. Additionally, in instances where a URL redirects, we should use the
redirected link because we want to use the most direct link possible. Avoid using unofficial sites.
These include:

• aggregator pages (such as Yelp or TripAdvisor)

• unofficial social sites (make sure that a Facebook page is official with posts from the
entity itself)
• container entities (like using the website for a mall instead of a store in the mall)
• news articles

Also, for chain entities find or select the URL to the store/department and NOT the main URL if
there is a store/department page available. For e.g., for Walmart in Bellevue
http://www.walmart.com/store/3098 is preferred over http://www.walmart.com. Select or
provide the main URL for chain entities if there is no store/department URL available.

Hit app:
• Current business details: Provide basic information available for the business such as business
name, address, and phone number.
• Research interface:
a. Search for: Allows crowd to search for the business entity in the web using provided
attributes such as name, address, city, state, postal code, phone. Crowd can click on any
of these attributes to add them as search strings and click on either Bing or Google. If
the search string is not passed through successfully as query parameter, crowd can copy
and paste the search string in Bing or Google.
b. Site URL: Click on site checkbox to enable. This will do a site search for the specified site
for the parameters specified in the “Search for field.”
Hint: Try portions of the address or phone using site: search, like site:gap.com "543
Wilmington", to match old locations
• Step 1:
Choose any of the following option for the Business entity provided:
a. Suggested URL -> You may check the suggested URL(s) provided in the hitapp first, but
it’s important to still check if a better one is available through searching. If you find a
valid website with matching details to the “Current Business Details” section, select the
appropriate URL to verify the official website for the business.
b. All suggested values above are wrong -> choose this option if the official website is not
suggested. A new field will appear where you must enter the official website you found
for the business through your research.

c. I verified value should be empty -> choose this option if there is no official primary
website found for the business.
d. Unable to verify -> This option can only be chosen in certain situations where the data
shouldn’t be curated at all. This includes illegal activities, individual doctors’ names
when they are NOT also the exact business name, and entities in non-English speaking
countries as well as the province of Quebec in Canada. It cannot be chosen simply
 because you are unsure what the correct value is. If you are unable to verify the
business details from the provided website due to the above conditions, do a diligent
research to find a primary web site for the business if there is one available and choose
the appropriate option.
• Step 2:
a. Verify that option you selected is reflected correctly in the section and then hit submit.