Speech Writing

in
Business Communication

“Speech is our primary means of communication.

If it’s important, we tell people about it.”
 Meaning of Speech
 Speech means what the speaker says in front of the audience. It is a fully audience-oriented system.
Generally, political leaders, managers, businessmen, or workers’ leaders sometimes use this system. It
can build tension or it can relax tension. This system is practiced in a public gathering, at company
meetings, inauguration, and seminars, etc. It needs considerable skills otherwise it is not effective.

 Business executives, social activists, political and religious leaders deliver speeches regularly in their
respective areas of works. They try to communicate information, ideas, wishes, and opinions to their
colleagues and peers through speech. Hence, delivering an effective and convincing speech is very
essential.
 Importance of a Good Speech
 Speech has great power. It can flutter people to uprising or it can create spirit. It can turn an adverse
situation into a friendly one or it can turn a friendly gathering into a hostile move. It can build tension
and it can relax tension.

 The key to the success of many political leaders, industrialists, business magnets, salesman lies in their
capability of making an effective speech.

 In the commercial world, a salesman has to make hundreds of mini speeches a day, convince his
customers to buy certain products. The better his speech-making ability, the better salesman he will be.
Think about a tourist guide whose speech can make a pleasant journey to the traveler. Managers and
businessmen are often required to make speeches at company meetings, inaugurations, seminars, and
discussions. It involves better skills to be prepared as a speaker in such cases.

 A nice speech can make goodwill to raise good business.

 What is Speech Writing?
 Speech Writing is the art of conveying a message to the audience through words. Speech
writing isn't much different than essay writing.

 While Speech writing there is the need to understand the purpose of speech, the required length,
or the time limit, and do the audience analysis.

 Coming up with an effective speech can be worrisome as it has to engage the audience’s
attention. But by following the basic guidelines and proper speech format, it can easy to write a
great speech that will leave the audience with something good to think about.

 A speech that is delivered in business for some specific purpose is known as business speech.
This is also one way of Business Communication and the audience has to sit on a chair for a few
hours while the speech is being delivered. The audience knows very well that the speech must
contain anything that will beneficial for them.
 Types There are many types of speeches, and they are combined into different
categories. However, there are three basic categories of speech writing:
of
Speech
Writing
 Main Purpose of Business Speech Writing
The main purpose of business speech writing is to inform the audience about any specific topic. It really possesses great
value in the field of business. Generally, the entrepreneur has to deal with public or private speeches on a regular basis. So for
a passionate business candidate, it is necessary to know the basic purpose and types of business speech.

Informative Business Speech Special Occasion Business Speech

 Speeches about Objects  Ceremonial Speech
 Speeches about Events o Speech of Introduction
 Speeches about Processes o Speech of Presentation
 Speeches about Concepts o Speech of Acceptance
o Speech of Dedication
o Speech of Farewell
Persuasive Business Speech  Inspirational Speech
 Factual Persuasive Speech  Goodwill Speeches
 Value Persuasive Speech  Speech of Commencements
 Policy Persuasive Speech
 How to Write a Speech
 Generally, the steps to write a speech are similar to writing an essay or presentation. However, you need
to keep in mind the audience, who you are specifically writing it for.
 The speech is considered best if it is written to engage the audience and hold their attention from the start
to the end.
 Therefore, the speech must have something that can grab the audience's attention.
Introduction The Body Conclusion
 The start of the speech varies in different  The body paragraphs should follow a  It is very important to end a speech
types of speeches, and it depends on the chronological order for the timeline that makes a good impression and
leaves the audience with some
reason for which the speech is about. events and present one piece of
takeaways. Restate the main points
 It is a good idea to introduce yourself information at a time. This section of the speech and leave something
and the purpose of your speech at the should present the supporting for the audience to think about.
start. Once you convey your speech is elements simply. Provide a call to action with a
the basic idea to the audience, you can  These paragraphs should follow a strong closing statement to help the
provide additional information. pattern of cause and effect. audience remember the big ideas.
 Start the speech with a strong hook that Incorporate the rhetorical strategies of  After writing your speech, it is
ethos, pathos, and logos to convince important for you to practice. Read
not only compels the audience but also
your audience to believe you. the speech aloud and check whether
encourages them to listen to every single it sounds like a book reading or a
word you say. real person talking.
 Speech Writing Format
 It is important to write a good speech that the audience will remember in the long run. It is essential to organize the information
correctly, and for that, a speech outline is the best way to do so.
 A speech outline will not only save time, but it will make sure that you are following the proper structure as well as format.
 Following is an example of how to craft an effective outline for the speech.
1) Prepare
o Choose the topic
4) Conclusion
o Know your audience and pay attention to their needs
o Define the purpose of the speech o Summarize the speech and its main points
o Organize the information o Closing statement or call to action
2) Introduction
o Think about a statement that can grab the attention of audience members
o Refine the thesis statement
o State something that can establish credibility
3) Body
o Introduction to body transition
o Provide your main idea along with the supporting statements
o Examples and additional information
 Speech Writing Tips
Here are some important speech writing tips to tell that what it takes to come up with an amazing speech-

 Avoid putting multiple ideas into your speech. Keep in mind that people only remember very little, so
just give one to two main ideas that they will remember.

 Remember, you are writing a speech that people will hear, not writing an essay that people will read.
Hence, the more conversational it will sound, the better it will be.

 You want your audience to believe that you know what you are talking about. So, it is important to do
some quality research on your topic. It will reflect that you have a sound knowledge of your topic that
you are giving a speech on.
 What are the Characteristics of a Good Speech Writing

Clarity

Audience Informal
Oriented Talk

Characteristics

Live and
Interesting Concreteness

Concise Brevity
 Principles of Speech Writing
Speech is classified according to-
 Purpose- the Expository or Informative Speech the Persuasive Speech, and the Entertainment Speech—and according to
the Manner of Delivery—Reading /Speaking from a Manuscript, Memorized Speech, Impromptu Speech, and
Extemporaneous Speech.

First Principle: Choosing the

topic

Second Principle: Analyzing the

Audience

Third Principle: Sourcing the

Information

Fourth Principle: Outlining and

Organizing the Speech Content
 9 Ways For Preparing Effective Speech in
Business Communication
Business executives, social activists, political and religious leaders deliver speeches regularly in their respective areas of
works. They try to communicate information, ideas, wishes, and opinions to their colleagues and peers through speech.
Hence, delivering an effective and convincing speech is very essential. For the purpose of delivering an effective speech,
the following steps or ways should be followed.

Analyzing the Selecting the

Determining the Enquiring the
audience and main idea of
purpose information
occasion speech

Selecting the
Arranging data Arranging visual Delivering the
methods of
and writing draft aids final speech
delivering speech
 Advantages of Speech in Business Communication
Speech is one of the most powerful means of oral communication which has been used to motivate people from the
ancient period. As a media of oral communication speech enjoys several advantages. Some important advantages or
merits of speech are presented below:.

Persuasion and
Time Saving Money Saving Quick Feedback
Control

Developing
Means of Mass Application in
Suitable for All Friendly
Communication Special Areas
Relations
 Conclusion
“It is best to do things systematically, since we are only human, and disorder is our worst enemy.”
 Organizing your speech writing effectively helps you provide a clear message for your audience. Every speech includes
four key parts: introduction, body, transitions, and conclusion.
 The body of the speech comprises most of what you’ll present: your main points and supporting materials. As you select
and then develop your main points, apply the principles of clarity, relevance, and balance. In addition, main points must
be relevant both to the topic and to one another, and they must be balanced in terms of their relative importance.
 Seven patterns of organization are commonly used to organize a speech: chronological, spatial, topical, narrative, cause-
and-effect, problem–solution, and Monroe’s motivated sequence.
 Transitions link is the elements of your speech. Types of transitions include ordering, reinforcing, contrasting,
chronology, causality, and summarizing or concluding.
 The complete-sentence outline is where you record all the parts of your speech. The most detailed outline you’ll produce
for your speech, the complete-sentence outline includes your topic, general-purpose, specific purpose, thesis,
introduction, main points, sub points, conclusion, transitions, and references.
 Developing this comprehensive outline clearly identifies each bit of information you want to include in your speech and
helps you visualize the order of your ideas.
 “We never listen when we are eager to speak.”

Prepared By:-

NAME:- AKSHAYA KUMAR

ROLL NO.:- 20325701798
EXAM ROLL NO.:- 20414CCM002
COURSE:- MASTERS IN CORPORATE COMMUNICATION MANAGEMENT (MCCM)
SEMESTER:- SECOND
ASSIGNMENT:- 02
SUBJECT:- CC-11: COMMUNICATION IN ORGANISATIONS
DEPARTMENT:- JOURNALISM AND MASS COMMUNICATIONS
 Two Samples of Speech

 Infosys 39th Annual General Meeting (AGM) speech given by the Chairman
Nandan M. Nilekani held on Bengaluru, June 27, 2020.

 TATA TECHNOLOGIES 23rd Annual General Meeting (AGM) speech given by

the Chairman S Ramadorai held on Pune, September 15, 2017.