Analysis on value-based organization in India

Improving corporate culture has long been a hot topic, but in recent years it’s taken on greater
importance. As workplaces become more modern and globally influenced, and as workers seek
more than just a place to work, companies must work harder to keep up and to retain
outstanding workers.
Companies with strong company culture can create a unique brand identity for themselves,
while attract and retain top quality talent at the same time.
The scenario amongst Indian companies is fast-changing as they are becoming less hierarchical
and realizing the growing need for having better corporate culture. Corporates are recognizing
the growing challenges their employees face in the workplace in terms of excessive workloads,
high stress levels, and growing health issues.
The younger workforce may be especially aware of these factors, and they seek out good
corporate culture and enjoyable working conditions when choosing an employer.
Work–life balance is increasingly emphasized, and it compels companies to come up with
employee-centric approaches toward the work environment, benefits, and communication.
Certain brands in the Indian market are using unique approaches to implement enlightened
corporate culture in their organizations. Here are a few impressive examples.
 
Amazon India
In 2018, tech giant, Amazon India made a bold move when its head, Amit Agarwal, instructed
his employees to refrain from responding to any emails or phone calls between 6 p.m. and 8
a.m. This was aimed at improving work–life balance for Indian local employees and promoting a
stress-free working environment.
 
Tata Consultancy Services
Tata Consultancy Services (TCS) placed in the top-10 Best Companies for Women in India in
2018. This was based on the results of the survey of 360 companies from different industries.
TCS was able to achieve its high ranking for establishing a good work culture and promoting
them within the organization. One of the company’s initiatives is Mpower, in which people
managers at different centers deal with key employee issues. Another initiative, Maitree, aims
to reach out to employees’ families and bring them together for various cultural events.
Godrej Consumer Products
Godrej’s open and flexible work approach, along with its challenging work environment, keeps
its employees motivated and engaged in their jobs. Godrej offers an open and collaborative
environment to enable its employees to take on tough challenges in the workplace.
It emphasizes career development plans by enabling employee movement across key
businesses and geographical locations. It’s also highly supportive of women.
The company’s LOUD (Live Out Ur Dream) is a talent search initiative used on the Godrej
Campus. This program is for recognizing some creative and passionate individuals with huge
potential.
 
Bharti Airtel
As a leading telecom operator with a global presence in more than 16 countries, Bharti Airtel
bagged the Best Employer Award at the Aon Best Employers Learning and Conference Awards
in 2017.
The company offers flexible working hours to all its employees, along with remote and work-
from-home options. It provides special incentives to women employees, such as 22 weeks of
maternity leave for working mothers to allow for smooth transition back into regular working
hours. Bharti Airtel’s office in Gurgaon provides day-care facilities for working mothers’ children
to balance their role as parent and manage their professional commitments as well.
Grocery shopping centers and health and fitness facilities are provided within the campus for
ease and personal convenience of the employees.
 
Flipkart
As a leading e-commerce company in India, Flipkart has taken several initiatives to maintain
work–life balance for its employees. Its workforce accommodates many newly married couples,
and has an average employee age of only around 29 years. The company has implemented an
attractive childcare policy with a day-care support programme. Employees at Flipkart can get up
to a 50% discount on fees for enrolling their children up to 4 years.
There are also benefits for working women, with 6 months of paid maternity leave along with
allowance for 4 months of flexible working hours. If needed, the company also offers a 1-year
unpaid break to new mums. Expectant mothers can receive a stipend as a transport allowance
for 2 months, before opting for maternity leave.
Employees can even receive adoption assistance from the company, with Rs. 50,000 granted as
allowance for managing their legal, regulatory, and agency costs with benefits similar to those
in the maternity policy. Flipkart also provides a wellness program to encourage health among
its employees.
 
Hindustan Unilever
As one of India’s leading FMCG (fast-moving consumer goods) companies, Hindustan Unilever
has over 35 brands with over 20 different categories. It relies on about 18,000 employees to
make everything run well. The company has employee-friendly schemes that enable the
workforce to stay engaged and effectively balance their personal and professional lives. Its head
office located in Mumbai offers a café, gym, day care centers, and bank facilities to employees.
Managers at Hindustan Unilever can take advantage of the company’s career break policy for
up to 5 years so they can pursue higher education, maternity or paternity leave, or take on
other personal goals. The Career by Chance program enables working mothers to return to the
workforce after a long period away. The Lamplighter Employee Programme allows employees
to manage health-associated risks and it promotes wellness.
 
Conclusion
Studies conducted by Dale Carnegie Training a few years back suggest that almost 54% of
employees working in India are not satisfied with their jobs. This shows that organizations need
to take more proactive measures to boost employee engagement at their workplace.
A progressive, engaging, and empowering workplace can result in a high degree of employee
engagement and involvement, and enhances their contribution towards the organization.
That’s a win–win for employers and employees alike.

M Com 1st year

Bangalore University