COMM.

PRINCIPLE TALK SHOW COMMERCIAL VARIETY SHOW

Principle of Clarity In talk shows, the The sole purpose of Variety shows are one
principle of clarity is commercials is for of the main highlights
important since there marketing a of television. When
are multiple receivers. brand/product. With airing a variety show,
The host should be this, when a brand make sure that the
able to convey the launches a commercial certain segments in the
message clearly to the there should be a clear show are clear as to
guests of the show and message with how the not confuse the
to those watching the product works and audience.
show both personally what will the
or on television. consumers benefit
from it.
Principle of Attention The topics being talked Commercials should For me, variety shows
about are important in draw attention from are one of the most
talk shows. You should your customers. It enticing genres to
be able to know what should live up to your watch on television.
the audience wants to target market’s When there are
know about the person expectations so that challenging and fun
the host is talking to. It they won’t have segments in the show,
should be able to draw second thoughts about and the show gets
the attention of the buying your products. more creative with
audience. there segments, then
for sure that show
would be a winner.
Principle of Feedback The principle of When marketing a Communication plays a
feedback is important product/service big part in variety
in a talk show since the through a commercial, shows. When it comes
purpose of a talk show while showing a clear to content, segments,
is to entertain an and concise message and mechanics, it
audience through on how the product should be clear and
conversing with the works, it should also be concise so as not to
guest of the show. So, entertaining enough to confuse the audience
the host should be able fit the interest of the and players (for certain
to clearly convey the target audience so that game segments). If the
topic to the guest so the consumer will buy guest players play well
there would be the product. and stick to the
effective mechanics, then it will
communication. There be more enjoyable for
should be a feedback the audience.
information from the
guest to know whether
he has understood the
message in the same
sense in which the host
has meant it.
Principle of Informality Since talk shows use A commercial should What makes a variety
 interviews as a way for be entertaining, as it show fun is how the
entertainment, should fit the humor of show gets creative with
sometimes it is much the target audience. their segments. The
more effective for the When airing a more fun and
audience if the flow of commercial, see to it challenging the
the conversation is that it should catch the contents of the show
more on the casual attention of the are, the more enticed
side rather than being audience, not bore the audience is to
too formal. It’s nice to them out with the first watch the show.
see if the host and few seconds so it
guest are comfortable should not be too
with each other while formal.
communicating.
Principle of Consistency Though it is hard to To keep the regular To keep a variety show
keep a conversation consumers, make sure entertaining, you
going, when it comes to be consistent with should be able to know
to talk shows, this is future commercials as what keeps the
one of the key factors. well. People are going audience enticed.
The dialogues in the to praise your brand if Some like it when new
show should be you show consistency content (such as new
consistent and not with how you segments) in the show
show highs and lows conceptualize with is introduced. You
such as the how you market your should know what the
conversation being brand on tv. audience wants to
entertaining, and then keep seeing from your
boring the next. show.
Principle of Timeliness Know your timing Timeliness is an Communication and
when it comes to important factor in timing are important in
asking questions to airing a commercial. variety shows. If these
your guest. You should You should know when are not practiced
plan what to ask ahead you will air your properly, the show
of time. Also, know commercial when you could be a mess since
your limits on what is are targeting a specific the audience and the
allowed to be asked as audience. For example, hosts would not be
to not cross any line when airing a able to understand
and to make the talk commercial for adult each other due to poor
show experience products, you should communication. They
comfortable for your air commercials related should know when and
guest. This causes the to this audience during how to communicate
audience not to react the night time. with each other.
in a bad way as well.
Principle of Adequacy An example of having You should have In shows like this, you
adequacy in a talk enough information on should be able to
show is when talking the product/brand provide enough
about a certain topic you’re marketing while content for your
with a guest. You entertaining your audience. Sometimes,
should ask the right audience at the same it bores people out if
questions, and do the time so that the you keep showing the
right follow-ups so that audience will be more same content over and
the audience would enticed to buy your over again which
not have a product and would not causes the show to fail.
misinterpretation when need to ask a lot of
it comes to the questions.
response of the guests.
Since most of the time
guests are famous
individuals, talk shows
should avoid for issues
to rise when
conducting a talk show.