NAME: Caira A.

De Asis COURSE: BSA 1st year

SECTION : GE5- E DATE: 02- 15-22

ACTIVITY 2

Understand the importance of communication principles on television. Watch a talk show, commercial and variety
show on Local Television and accomplish the following worksheet.

What is the importance of the following principles of communication to:

Communication Talk Show Commercial Variety Show

Principle
1 The use of a logo is A symbol is important Logos are very
Communication very common in talk in a commercial common in variety
involves symbols shows because it is because it only lasts a shows, just as they are
one of their strategies few seconds or a in talk shows. Variety
for getting the minute. Because time shows have several
audience to recognize is limited, you cannot segments, so they use
them. Able to say everything about logos to show the
remember the talk the product in the overall unity of the
show based on its commercial, so you show. Example is the
logo.  Example is The must rely on symbols Korean variety show
Tonight Show Starring to convey what the Running Man.
Jimmy Fallon. brand is about. The
example of this is the
commercial of fast
foods like Jollibee,
Mcdonalds, and KFC
etc.
2 The logo contains Because different It is very critical for
Communication meaning of the show audiences may have every variety show to
requires meaning and it is up to the different show the perfect color
audience to know the interpretations of the for their show. People
meaning of the show. product, the always look for the
commercial should be meaning of the show
precise. The product based on the colors.
should be as the
symbol shows in the
commercial.

3 In talk shows the host Commercials should Culture is important in

Communication is is the one who has the not be limited to a variety shows because
culture related biggest part because single culture. They it reflects the show's
they interview people must broaden their upbringing.
with different cultures scope in order to reach
and backgrounds. more audiences and
Every people the host customers.
interview has different
backgrounds so they
need to have a big
understanding of it.

4 More often than not, Products are endorsed It is more of an

Communication is talk shows are formal by someone who entertainment show
relational and solemn. It acquires the product's because it is a variety
addresses a variety of quality. Its purpose is show. The creation
issues, so they require to demonstrate the hires someone that
a host who can push brand's validity in can make the viewer
the guest to express order to attract new laugh, such as a
his or her true feelings customers. comedian. Its purpose
on the subject. It will is to convey that the
depict the relationship sender of the message
between the show's is connected with the
integrity and the show.
hosts.
5 Frames are important
Communication in talk shows, it helps
involves frame the host and guest
know the boundaries
of each other’s sides. It
also helps the
synchronization of the
flow of the show when
talking in a specific
issue or topic.
6 It is critical to carefully
Communication is select the words you
both presentational will use on talk shows.
and representational When discussing a
particular subject, one
should think twice
about what he or she
says because it will
most likely reflect on
them.
7 A talk show will not be
Communication is a successful unless it has
transaction guests. The goal of a
talk show is to get
guests to express their
thoughts on a
particular topic.
Between the hosts and
the guests, there is an
exchange of ideas and
opinions.
It is critical that the Frames are similar to
endorser is well-versed the guidelines used in
in the product. In that variety shows. Because
sense, he/she will variety shows have
know what he/she will numerous segments
give the details to the and activities, frames
audience. It will also will help them
help them understand understand what to
why they are doing the expect, what they will
commercial. need to do, and how
much effort they will
need to put into the
show.
To attract larger Variety shows are
viewers, commercials most often
frequently use fancy spontaneous, but
words. However, it is choices of words are
critical to always important in such
provide facts so that situations. Some
customers know individuals are
exactly what to expect becoming so relaxed
or if the item is on variety shows that
suitable for them. they don't think of
what they're going to
say. You need to
present yourself
properly because you
are representing a
show.
A single person cannot A variety show cannot
bring an function without a
advertisement. To viewer and guests. The
create a successful hosts cannot do all of
commercial, ideas, the work. To generate
suggestions, and ideas, everyone
opinions must be contributes their
pooled together. suggestions. It is the
site of interaction and
relationship formation