EMILIO AGUINALDO COLLEGE

Gov. D. Mangubat Ave., Brgy. Burol Main, City of Dasmariñas, Cavite 4114, Philippines
Tel. Nos. (046) 416-4339/41 www.eac.edu.ph

SENIOR HIGH SCHOOL

CHAPTER IV
MARKETING STUDIES

A. Market Profile
(Paragraph)
• Who are your prospective customers?
• Relate your product to the prospective customer.
• Where is the business located?
• What is your reason in putting up the business in that location?

User Segmentation

1. Ex ( students, children, workers)

B. Competitive Analysis
Introductory text for the table….

(Sample table)
Product Name of Company ( Brand) Price

Cornetto Selecta 25

Rocky Road (cup) Dan Eric’s Ice cream 22

C. Promotional Technique

• Define promotion.
• Why is promotion important?
• What kinds of promotional materials or tools are you going to use to
promote your product? Provide a description of the promotional tool
and attach an example.
• In promoting your product you can use the following: ( You can
choose as many as you want just make sure that it is possible for the
size of your business)
1. Flyer or Flier
2. Calling Cards
3. Stickers
4. Posters
5. Online Advertising
6. Premiums

QF-PQM-035 (02.27.2021) Rev.03

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 EMILIO AGUINALDO COLLEGE
Gov. D. Mangubat Ave., Brgy. Burol Main, City of Dasmariñas, Cavite 4114, Philippines
Tel. Nos. (046) 416-4339/41 www.eac.edu.ph

SENIOR HIGH SCHOOL

D. Pricing

Cost- Base Pricing

Ingredients (with quantity or measurements) Price

Subtotal

Production Price

Ex, Packaging, labor, electricity, equipments, transportation, (rental fee - optional)

Subtotal

Actual Price of Product

Types Price
Ex: Sizes, Gallon, box, sachet
sachet 6.00 Pesos
Box (10 pcs of sachet) 50.00 Pesos

E. SWOT Analysis

Strengths Weaknesses

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Recommendation

Threats Opportunities
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Recommendations

QF-PQM-035 (02.27.2021) Rev.03

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