Bitefull Churros Final 1docx PDF Free

LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy 1
CHAPTER I
PROJECT BACKGROUND
Brief description of the project
The proponent project is a partnership business that offers Churros. Churros are
fried dough pastry, a traditional Portugal snack. The proponents decide to propose the
project because it is a huge hit here in the Philippines based on the website “looloo
insights”. The proponent wants to determine the profitability and marketability in Brgy.
Labuin, Sta.Cruz Laguna.
Title of the study
The study entitled REALJAMIVALY Biteful Churros in Brgy. Labuin Sta.

Cruz Laguna: Its Profitability and Opportunities to determine the feasibility of the
business.
Description of the logo
The Biteful Churros logo came from the name of churros itself. The picture of
churros symbolizes the product, the brown color represents the reliable of the product,
and the red background represents a positive vibe that may draw customer attention.
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Figure 1. The business logo
Significance of the Project
The result of the study will be a great benefit to the following:
Proponents – the proposed business will generate income for the proponents.
Moreover the knowledge and experience gained through the process of establishing
the business plan will be a great help to proponents in utilizing their skills.
Customer – proposed product is desired to be handy to the customer that is always on

the go. Likewise, students who are in a rush on their way to school and don’t have
time to eat. It’s more convenient because it’s inside a cup and ready to eat.
School – the school will benefit to this study because it serve as one of the resource
books in the library, which the students can utilize once they are doing their own
study.
Government – the government can benefit from the proposed business because they
can generate tax from it.
Students – the researches will be used for the partial fulfilment of the course.
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Objectives of the business
The proposed business is guided by the following objectives:
1. To present an overview of the market of REALJAMIVALY Biteful Churros in

Labuin, Sta.Cruz, Laguna.
2. To present a small business model.
3. To present a financial viability of the budget for the proposed business.
4. To provide employment.
5. To serve as the partial fulfilment of the course.
Research methodology
Store Location
The REALJAMIVALY Biteful Churros location and work place will be at Labuin,
Sta. Cruz Laguna, in front of the gate of Laguna Sports Complex. It is located near the
school where most people come and go. Some events are also held in the place. It is
such a good site to start and establish a business. When you walk from the building of
Laguna University to the gate itself you will consume 43 minutes and when you use a
public transportation it will take 12 minutes. From the main road to Laguna Sports
complex, will be 4 minutes and when you just walk, it will be 21 minutes. Both
production area and the workplace will be done with same place. An expense of Php
10.00 for every commuter. The production and the workplace are the same.
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Figure 2. The store location and work place
Source of Data
Primary Data:
The survey is conducted to the students of Laguna University. The survey is

consisting of questions to determine the demand of the potential market.
The survey question consist of the basic demographics, such as the gender,
course/ year, age and food allowance to determine the budget of the students for the
food if they can afford the product also the people who pass near the store.
Analytical Tools
The proponents used multistage sampling, to make statiscal assumption about

the population of Laguna University, to know the marketability of the proposed product.
In the first stage the proponents use cluster sampling, wherein the population of
Laguna University is divided into colleges, they used the ratio and proportion. When
the number of respondents in each college is distinguished. The proponents used the
simple random sampling for the survey.
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CHAPTER II
ORGANIZATIONAL AND MANAGEMENT STUDY
Introduction
The organizational and management study aim to enhance the organization

and to motivate the integral part of the business. It also shows the management style
to be employed in the business. It also talks about the operation of business: the form
of ownership; mission and vision; organizational chart; manpower requirements; legal
requirements; organizational policies, procedure, and code of ethics.
The Business Organization
Form of ownership
The researchers will use partnership as the form of business. Partnership is

the state of being partners, a legal relation existing between two or more persons
contractually associated as joint principals in a business. Each of the people will
contribute money, property, skill and expect to share in the profits and money that is
spent and that is more than the amount earned or received of REALJAMIVALY Biteful
Churros, with more than one owner of REALJAMIVALY Biteful Churros funds will
become greater.
Business owners are liable for all of the obligations of the business; each of the
partners will take a responsibility in the management of operations, each will contribute
monetary and non-monetary resources.
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Table.1 Proponents of the business

PERCENTAGE
NAME AGE NATIONALITY ADDRESS OF
OWNERSHIP
Angcahan, Lyca Nicole C. 18 Filipino Pagsanjan, Laguna 16.67%
Banasihan, Jaimelyn V. 19 Filipino Los Baños, Laguna 16.67%
Carizo, Alberto P. 21 Filipino Pila, Laguna 16.67%
Dela Vega, Mildred N. 18 Filipino Siniloan, Laguna 16.67%
Lateo, Vanessa G. 20 Filipino Sta. Cruz, Laguna 16.67%
Rufino, Rexyl L. 19 Filipino Siniloan, Laguna 16.67%
Management style
Democratic Leadership is an organization that involves the redistribution of

power and authority between employees and managers to provide employee
involvement in decision making.
Leadership, on the other hand, can be thought as the power of an individual

to influence others in belief or in action. A leader may or may not have formal authority,
and someone with authority may or may not lead. In other words, leadership isn’t a
position or an office that one holds but a behaviour.
Democratic leadership attempts to manage with democratic principles, such as

self-determination, inclusiveness, equal participation and deliberation. The following
three features characterize democratic leadership.
 Distribution of responsibility – A manager that leads democratically will distribute

responsibility among his group to facilitate participation in decision making.
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 Empowering group members – Leaders must empower their members so that

the members can accomplish their responsibilities. Empowerment includes
providing training and education necessary for delegated task completion.
 Aiding group decision making-process – A major role of a democratic leader is
to ensure democratic deliberation in making group decisions. This means that a
leader should act as a facilitator and mediator between group members and
ensure that they are psychologically healthy and a respectful environment is
maintained.
Vision
By the year 2023, REALJAMIVALY Bitefull Churros will be one of the

leading snacks in Brgy. Labuin Sta. Cruz Laguna.
Mission
REALJAMIVALY Biteful Churros are committed to create food stall that

provides a quality product in Labuin, Sta. Cruz, Laguna.
Organizational Structure
Manager
Staff
Staff
Figure 3. Organizational Structure

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Manpower Requirement
Table 2. Manpower Requirements

POSITION JOB REQUIREMENTS JOB JOB
SPECIFICATION RESPONSIBILITY
Manager  Male/Female  highly  Responsible

 20 to 35 years of trained leader for overseeing all
age  Good in functions in the
 Graduated oral and business.
communication  Decision
 Able to do making to attain
all the task desirable profit
 Can face making results to
the crowd. the business.
 controlling
office activities
 managerial
effort over office
work
Cashier  Male/Female  Operating  Handles the
 20 to 35 years of cash register and payment through
age handling cash the day
transactions with  Has good
customer communication with
 Collects people
payment
Cook  Male/Female  Creativity  Cleans food
 20 to 35 years of  Basic preparation area
age computational skill  Order
 Has experienced  Verbal ingredients and
in cooking communicatiion spices needed
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Legal Requirements
Legal requirements are deemed necessary in this study due to the

following reasons. The business should be known and to make sure that it was all done
in a legal process means. And it shows that this proposal was processed. The
business was compiled all of the legal requirements as it was one of the main need in
every business foundation.
The following are the requirements needed in the proposal business:
 Mayor’s Permit – is one of the requirements for every business or company

to operate in the Philippines. Local Government Units or LGU’s can be cities
or municipalities.
 Barangay permit - in where such business is located or conducted.
 DTI or Department of Trade and Industry - it aims to maintain a nationwide
registry of business names mainly on Sole Proprietorship.
 Health Permit – to sell foods and beverages that are cooked or served to the
Public, and which must be regulated for the public safety.
 Sanitary Permit - authorized a health-regulated establishes to operate, after
it has been determined to have met the minimum requirements for the
sanitary operation of its type of business.
Organizational Policies and Procedures
Dicusses the policies and procedures inside the business. Terms and
conditions of the employee and the employer.
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Health, Safety and welfare benefits
 Proper storing of ingredients
The proper storing of food is to avoid food for being contaminated. Indeed includes
the proper labelling of ingredients. That can lead to serious injury or worse due to food
poisoning, cross contamination or allergic reactions.
Labor relation
If there such a thing that occurs within the area between the employee.
An action would do management disputes, both parties may select a competent,
trained and impartial person who will decide the merit of the case and whose decision
is final.
The manager will act as a moderator to resolve the issue.
Any personnel may be retired upon getting to retirement age must

receive the retirements benefits which can help them and serves as payment for their
efficient work.
Code of Ethics
Condition of employment
 Obligation to employees
- Positive experience for its employees. The work environment should be
positive and fair.
 Payment of wages
- The time that workers could get their salary would be every 15 days.
 Hours of work
- The employees should be at time when they go to work. The proposed
business operating hours is 9 am to 5 pm.
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Chapter III
Market Study
This chapter is about the marketing aspect of the proposed business. It

describes the demand and possible supply of the proposed product. The aim of this
chapter is to provide information, which shows the image of the market in the area. The
demand for the product and supply also the market share is the important part of this
chapter. It shows if the business is feasible in the market.
General Market Information
As our economy rapidly grows, our market is also growing. It shows how it helps
in the economy of the barangay. This study shows the size and composition of Laguna
University. Moreover the geographical location of REALJAMIVALY Biteful Churros,
other factor such as age group of the respondents and the segments of the market.
Size and Composition
Determining the size and composition is an important area in pursuing a

business, because knowing the market size will help the future entrepreneurs to assess
whether they will gain profit or not.
Officially deciding the size and composition is an important area to try to get a
business, REALJAMIVALY Biteful Churros will know the number of individual who are
potential customer interested in knowing how popularly the business will be before
launching new product or new service in an area.
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Table 3. Size and Composition of the Target Market

TOTAL
POPULATION IN 2ND
COLLEGES IN LAGUNA UNIVERSITY SEM AY. (2017-2018) PERCENTAGE
Bachelor of Elementary Education 201 9%
Bachelor of Secondary Education 140 6%
Bachelor of Science in Entrepreneurship 313 14%
Bachelor of Science in Tourism
Management 67 3%
Bachelor of Science in Accountancy 60 3%
Bachelor of Science in Accounting
Technology 48 2%
Bachelor of Science in Information
Technology 347 15%
Bachelor of Science in Computer
Science 111 5%
Bachelor of Science in Arts in
Communication 136 6%
Bachelor of Science in Mechanical
Engineering 246 11%
Health Care and Services 43 2%
MIDWIFERY 28 1%
Senior High School 535 23%
TOTAL 2275 100%
COMPOSITION ACCORDING TO WILLING

TO BUY OF RESPONDENTS
21% yes
79% no
Figure 4. Distribution of respondents according to willingness to buy the
Churros
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The Figure shows the customer who are interested to buy Churros. The
number of respondents said yes is 267or 79% while the respondents said no is 73 or
21% the reason is they don’t know what churros. This figure imply the students who
can possibly the proponents potential customer.
Geographical Location
Choosing the business location is the most important thing to consider when
starting a new business, because it will determine the marketability of the product. The
“REALJAMIVALY Biteful Churos” will be located in Sitio Yakal,Brgy. Labuin Sta Cruz
Laguna. The stall is beside the “minani store” in front of the main gate of Laguna
Sports Complex. This place is chosen because it is very accessible to all.
Age Group
Separating the age of the respondents allows the proponents to know

the specific age of the potential customer of the REALJAMIVALY Biteful Churros.
Based on the pie graph below it is easier to understand the proponents.
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COMPOSITION ACCORDING TO AGE

GROUP OF THE RESPONDENTS
12% 2% 20% 16 -17
18 -19
32% 34% 20 -21
22 -23
Figure 5. Composition of respondents according to age
Figure 5 shows the target market of REALJAMIVALY Biteful Churros. The

highest frequency is 34% that belongs in the age bracket of 18-19 years old, the
second largest group is 32% which belongs to age bracket of 20-21 years old. While
the third highest is 20% belongs to age bracket of 16-17. This means that 3 big
portions are the potential market from college IT students, Entrepreneur students and
SHS, therefore the proponents have a market to look forward.
Daily Food Allowances
Market description could be based from the daily allowance of the students in
Laguna University. It is important to determine the daily allowance of the potential
customer because it can to identify if the students can afford the proposed product at
the given price.
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COMPOSITION OF RESPONDENTS
ACCORDING TO THEIR ALLOWANCES
20 -40
25% 31% 41 -60
8% 61 -80
36%
81 -100
Figure 6. Distribution of the Respondents According to their Daily Allowance
The figure 6. Shows that the highest percentage is at 36% or one twenty one
(121) out of 340 respondents. This figure implies that they can afford to buy the
proposed product.
Segmentation of the Target Market
This is the process of dividing a broad consumer or business market. The

proponents divide the population of the Laguna University into colleges. This
segmentation aims to identify these segments that are likely to be the most profitable
the REALJAMIVALY Biteful Churros.
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Table 4. Segmentation of the Market

TOTAL
POPULATION 2ND
COLLEGES IN LAGUNA SEMESTER AY. NO. OF
UNIVERSITY (2017-2018) RESPONDENTS PERCENTAGE
Bachelor of Elementary
Education 201 30 9%
Bachelor of Secondary
Education 140 21 6%
Bachelor of Science in
Entrepreneurship 313 47 14%
Tourism Management 67 10 3%
Accountancy 60 9 3%
Accounting Technology 48 7 2%
Information Technology 347 52 15%
Computer Science 111 17 5%
Bachelor of Science in Arts
in Communication 136 20 6%
Mechanical Engineering 246 37 11%
Health Care and Services 43 6 2%
MIDWIFERY 28 4 1%
Senior High School 535 80 23%
TOTAL 2275 340 100%
The Table 4 shows the segmentation of the target market, using the ratio and
formula. Through stratified sampling the proponents determined the exact number of
total population of each group, wherein the entire population of the target market is
divided into colleges. To get the right proportion of the sample size in each group, the
proponents use a formula ratio and proportion formula. So the respondents will know
how many of respondent need in each group.
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The formula to get the number of respondents in each group;
S= D/N*n
Where in;
S=sample size of respondents in particular college
D=population of each college
N=total population of Laguna University
n=number of respondents (result in slovin)
The formula to get the percentage;
%=S/N*100
In figure illustrates percentage of each college. On the other hand the table
shows the exact tabulation of population, sample and percentage in each college.
A. Demand
Is the quantity of a commodity or a service that people are willing to buy or

purchase at various prices, over a given period of time and place? It is essential in
determining the willingness and ability of the consumer to buy Churros. It will also
help in formulating the pricing strategy in which both business and consumer will
benefit.
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1. Past Demand
Table 5. Past Demand Data for Churros (2016-2017)

CHURROS GROWTH RATE
SERVINGS A NO. OF CHURROS
MONTH DAY SERVED IN A MONTH
Fig. 2 - Fig. 1 ÷
Fig. 1 * 100
August 220 6160
September 200 5600 -9.09%
October 180 5040 -10.00%
November 170 4760 -5.60%
December 220 6160 29.41%
January 215 6020 -2.72%
February 200 5600 -6.98%
March 180 5040 -10.00%
April 185 5180 2.80%
May 285 7980 54.05%
Total 2055 57540 42.32%
Average
Growth Rate 3.85%
*BASED ON EXISTING DEMAND FOR ATE WENG’S BANANA QUE
In this table 5 shows the past demand for the Ate Weng’s BANANA QUE for
the fiscal year of 2016-2017. The figures are from the survey conducted at Laguna
University. In the data gathered, the demand for banana que during the months of
August, September, December, January, February, and May, has increased due to
climate, seasonal and occasion.
Formula used for Average Growth Rate:

Average Growth Rate (AGR) = ∑ 𝐴𝐺𝑅 ÷ 𝑛
Average Growth Rate will be seen as this:
AGR = 42.32% ÷ 11 = 3.85%
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2. Projected Demand
Table 6. Projected Demand for Churros (2018-2019)
PAST AVERAGE GROWTH

MONTH DEMAND RATE PROJECTED DEMAND
A B C
August 6160 3.85% 6397
September 5600 3.85% 5816
October 5040 3.85% 5234
November 4760 3.85% 4943
December 6160 3.85% 6397
January 6020 3.85% 6252
February 5600 3.85% 5816
March 5040 3.85% 5232
April 5180 3.85% 5379
May 7980 3.85% 8287
Total 57540 59,758
In computing projected demand figures for Churros, the proponents utilize the
formula below.
Arithmetic Geometric Curve = Past Demand x Average Growth Rate +

Past Demand
= 6160 x 3.85% + 6160

= 6397 Churros to be sold.
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Supply
Supply is the fundamental economic concept that describes the total amount of
specific goods and services that are available to the market. It shows also the increase
and decrease of supply on the demand of the market to the product. In short, there is a
direct relationship between the supply and demand analyses.
Past Supply
Table 7. Past Supply data for Churros (2016-2017)

NO. OF GROWTH RATE
CHURROS
SOLD PER NO. OF CHURROS SOLD
MONTH DAY PER MONTH
(A) (B) (C)
August 66 1980
September 75 2250 14%
October 72 2160 -4.00%
November 62 1860 -13.89%
December 69 2070 11.29%
January 68 2040 -1.45%
February 56 1680 -17.65%
March 60 1800 7.14%
April 65 1860 3.33%
May 73 2190 17.74%
Total 666 19890 17%
Average
Growth Rate 1.78%
*BASED ON EXISTING SUPPLY OF ATE WENG’S BANANA QUE
Table 7. Shows the existing supply of snack in year of 2016-2017. The

proponents come up with the average amount of the snack to be sold seeing in this
way:
= Average subtotal per day and per month

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Projected Supply
Table 8. Projected Supply for Churros (2018-2019)

PAST AVERAGE GROWTH
MONTH SUPPLY RATE PROJECTED SUPPLY
A B C
August 1980 1.78% 2017
September 2250 1.78% 2292
October 2160 1.78% 2200
November 1860 1.78% 1895

December 2070 1.78% 2109
January 2040 1.78% 2108
February 1680 1.78% 1711
March 1800 1.78% 1834
April 1860 1.78% 1895
May 2190 1.78% 2231
Total 19890 20,292
In computing for the projected supply in Churros the proponents

utilized this formula:
AGC= Past Supply x Average Growth Rate + Past Supply

= 1980 x 1.78% + 1980
= 2017 per servings
Table 8 shows the projected supply for the year of 2018-2019. As you can see
how the projected supply did compute. Based on the computation, there is an increase
growth rate of 1.78% every month. The total quantities of the servings to be sold in 10
months is 20,292.
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Demand and Supply Gap
Past Demand and Supply Gap of Churros (2016-2017)
The demand and supply gap analysis is necessary to determine the market
share analysis of Churros. The gap between the demand and supply will determine
how large the market share of the proposed business is.
Table 9. Past Demand and Supply Gap for Churros (2016-2017)

PAST
MONTH PAST DEMAND SUPPLY GAP % UNSATISFIED
A B C D= [(C)/ (A)] x 100
August 6160 1980 4180 67.86
September 5600 2250 3350 59.82
October 5040 2160 2880 57.14
November 4760 1860 2900 60.92
December 6160 2070 4090 66.40
January 6020 2040 3980 66.11
February 5600 1680 3920 70
March 5040 1800 3240 64.29
April 5180 1860 3320 64.09
May 7980 2190 5790 72.57
Total 57540 19890 37650 649.20%
Demand and supply gap is the assumption of the market potential to the
target market. Computed figures show the demand is greater than supplies all the
time. This will be one of the main reasons for the easy penetration of the market.
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Projected Demand and Supply Gap of Churros (2018-2019)
Table 10. Projected Demand and Supply for Churros

(2018-2019)
PROJECTED PROJECTED %
MONTH DEMAND SUPPLY GAP UNSATISFIED
D= [(C)/ (A)] x
A B C 100
August 6397 2017 4380 67.97
September 5816 2292 3524 59.97
October 5234 2200 3034 57.30
November 4943 1895 3048 61.08
December 6397 2109 4288 66.53
January 6252 2078 4174 66.23
February 5816 1834 4105 76.10
March 5234 1834 3400 64.43
April 5379 1895 3484 64.24
May 8287 2231 6056 72.66
Total 59755 23611 48759 656.51%
Table 10. Indicates the demand is greater than the supply to find the demand
and supply gap, use the formula of Projected Demand less Projected Supply must be
obtained. To get the percent of Unsatisfied, the quotient of the demand and supply
must be obtained as well.
As you can see in this table there is a total of 656.51% gap of unsatisfied.
Due to high demand the business needs to produce more product to meet the
demand from this kind of street food. In this can provide the conclusion needed, the
production of Churros should not be more than the quantity the result of demand and
supply gap analysis provided.
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Projected Sales
Table 11. Projected sales of Churros (2018-2019)

QUANTITY SOLD
MONTH PRICE/FRIES FOR A MONTH MONTHLY SALES
A B c= a x b
August 10 1675 16750
September 10 1768 17680
October 10 2048 20480
November 10 2327 23270
December 10 2234 22340
January 10 1923 19230
February 10 2140 21400
March 10 2110 21100
April 10 1337 13370
May 10 1861 18610
Total 100 19,423 19,423
Table 11 shows that the proponents assumed that the total units they
can produce within a month range 1001 – 2200. Each unit will be sold at P 10.00. The
total projected sales for Churros ended in the month of July 2019 is P 19,423.
Marketing Strategies
The marketing strategy of REALJAMIVALY Biteful Churros is promoting in

social media platforms since the majority of students are Facebook user. In this it will
help the proposed product to be known; also the proponents can keep with the trends
in the market.
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Product Strategy
Branding REALJAMIVALY Biteful Churros will serve as the label of the product
and logo as its image. The product will serve in a cup with chocolate dip and Churros
inside.
Place Strategies
REALJAMIVALY Biteful Churros is located at the front of Laguna Sports

Complex. The exact location is in Sitio Yakal Brgy. Labuin Sta Cruz Laguna it is
considered to be a strategic location for the proposed business because it is located on
the side of the street, near the school. The location of the business will be accessible
for the target customer.
Pricing Strategies
Like any other customer, the students have their budget for food allowance that
is why the product is included in the financial means of students. The prices of food
play an important role in students eating preference. Student consumers measure the
prices of food that will fit to their budget. The proponents use cost plus strategy to
determine the product cost. In this method, the proponents add together the direct
material cost, direct labor cost and overhead cost and add the mark-up percentage.
Promotional Strategy
We are in the era food enthusiasts and social media is one of main
platform for businesses that will help them to communicate to their customers. Since
the proposed business target market is students studying from Laguna University,
where majority of the students uses social media, the proponents will use this to
encourage the buyers to buy the product. And will help to introduce a new snack they
can enjoy near the campus.
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Chapter IV
Technical Aspect
This chapter will detail what the product and how they will be
produced/manufactured, taken into consideration, the choice of plant location and
facilities, production size, equipment, raw materials, and man power requirements. In
addition the project utilities, waste and waste management methods and the production
system documentation are likewise included in the analysis.
Technical, aspect is vital to the final decision to carry out the proposed project.
Product Description
Churros are traditionally breakfast in Spain, but here in the Philippines it’s likely
known for merrienda and dessert. Before it was hard to find place where churros were
offered, but now it’s all over Manila. Churros are getting more and more attention as
many entrepreneurs open their own store. Churros are made from butter, milk, egg,
salt, sugar, and flour. It is fried in long strip.
Fig. 7 Actual Product

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Pricing
The proponents want to assure that the proposed product is profitable.
Costing
Raw material per day 321
321*22 days= 7,062
Produced= 230
230*22= 5,060
Table 12. Costing of Churros

CHURROS TOTAL COST TOTAL COST PER
UNIT
Raw material 7,062 1.40
Direct labor 3,520 0.70
Manufacturing 14,350 2.84

Overhead
Total cost 24,932 4.94
Mark up ( 98%) 5.06
Selling price 10
Table no.12. Shows the pricing computation of Churros per servings. The total
cost of production is divided by the number of cups serving .After getting the results
add the mark-up which is 98%.
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Production Process
Incorporate the water, butter Then put the flour Apply the three
sugar and pinch of salt stir until the dough is formed eggs beat
Roll the fried Churros Then fry the dough in Transfer the dough to
In a plate of sugar strips a pastry bag
Simmer the milk Then put the milk in a Stir until smooth
Chocolate syrup
Ready to serve
Figure 8. Production Flow Process

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Figure 8 shows the actual production process on how to make Churros.

This shows the chronological order of making Churros from boiling the ingredients
to frying and making its own sauce.
Business Location
REALJAMIVALY Biteful Churros will be located at Sitio Yakal Brgy. Labuin,

Sta.Cruz Laguna. The vicinity is accessible from and to any part of Sta. Cruz, the
proponents use this as strategic location because it is located near the university and
main road of Sta.Cruz and Calumpang. And the production area is separated from the
selling area. It is more convenient to work and comfortable for the proponents to work
in a spacious place and to make their product with in quality standards.
When you run a business you will face many obstacles: the first one is the
competitor around the business area. It is not easy to compete with a well-known
competitor, because the people already have the basis on how a business runs. So it is
one of the challenge for the proponents to run their new business with the efficiency
and effectiveness.
The basic requirements for the project place/store permits are Barangay permit,
DTI registration, Mayors business permit.
LAGUNA UNIVERSITY
Vicinity Map
Figure 9. Vicinity Map of Selling Area
The vicinity map shows the production area and the selling area are located
at Sitio Yakal, Sta. Cruz Laguna.
LAGUNA UNIVERSITY
Stall Design
Figure 10. Stall Design
Shows the stall design of REALJAMIVALY Biteful Churros that will be used for
selling of Churros.
Front View
In the front view of the stall it shows the business logo and wide space for
receiving orders for customer.
Back View
The back view of the stall has two cabinets and it is for the storage of tools and
equipment when the business starts to operate. The two spaces below are for place of
the tank and stove.
LAGUNA UNIVERSITY
Waste Disposal Method
The REALJAMIVALY Biteful Churros will organize and clean the waste that will be
thrown away. Stated below are the ways that the business can do to have a safe and
efficient waste disposal.
Segregating is process where the waste material has been segregate to

biodegradable and non-biodegradable for easy disposal of waste.
Composting is a process where the biodegradable waste will be absorb of the soil
and will turn into a fertilizer.
LAGUNA UNIVERSITY
Direct Labor Requirements
Production Schedule
Table 13. Work Schedule

NAMES MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
Lateo, 9:00am- 9:00am- 9:00am-12:00nn 1:00pm- 1:00am-

Vanessa 12:00nn 12:00nn (cashier) 5:00pm 5:00pm
G. (cashier) (cashier) (cashier) (production)
Angcaha 1:00pm- 1:00pm- 1:00pm-5:00pm 9:00am- 1:00pm-

n, Lyca 5:00pm 5:00pm (production) 12:00nn 5:00pm
Nicole C. (cleaner) (server) (server) (cleaner)
Dela 9:00am- 9:00am- 9:00am-5:00pm 1:00pm- 1:00pm-

Vega, 12:00nn 12:00nn (server) 5:00pm 5:00pm
Mildred (production) (productio (cleaner) (cleaner)
N. n)
Carizo, 1:00pm- 1:00pm- 1:00pm-5:00pm 9:00am- 9:00am-

Alberto 5:00pm 5:00pm (cleaner) 12:00nn 12:00nn
P. (cashier) (productio (server) (server)
n)
Banasih 1:00pm- 1:00pm- 1:00pm-5:00pm 9:00am- 9:00am-
an,Jaime 5:00pm 5:00pm (cleaner) 12:00nn 12:00nn
lyn V. (server) (cleaner) (cashier) (cashier)
Rufino, 9:00am- 9:00am- 9:00am-12:00nn 1:00pm- 1:00pm-

Rexyl L. 12:00nn 12:00nn (production) 5:00pm 5:00pm
(production) (server) (server) (server)
LAGUNA UNIVERSITY
Production Tools and Equipment
Table 14. Production Tools and Equipment

TOOLS DESCRIPTION SOURCE UNIT QTY. TOTAL
COST COST
Strainer Used to hold Unitop P100 1 P 100.00

back solid .00
pieces while
liquid passes
through
Casserole Used to mixed Unitop P 1 P189.00

foods. 195.00
Piping Pin and Bag Where then Unitop P75.00 1 P75.00

dough is
transferred
Ladle P 10.00 1 P 30.00
Mixing bowl P69.00 1 P69.00
Total P P 469.00
LAGUNA UNIVERSITY
It shows the depreciation cost of each tools and equipment to be utilized for
business. It is the table that the deprecation for production tools and equipment is
P 89.00 while for store equipment.
Table 15. Machineries

MACHINERIES DESCRIPTION SOURCE UNIT QTY. TOTAL COST
COST
Stove Used to cooked Eurotek P 495.00 1 P 495.00
foods
Stall P 5000 1 P 5000
Total P5,495
LAGUNA UNIVERSITY
Utilities Requirement
Table 16. Utilities Requirements

MONTH COST/PER MONTH
August P 1,000.00
September P 500.00
October P 500.00
November P 500.00
December P 500.00
January P 500.00
February P 500.00
March P 500.00
April P 500.00
May P 500.00
TOTAL P 5,500.00
Table 16. Shows the utilities expense that will be used while the business is doing
its production P 5,500 will be allotted in electricity consumption.
LAGUNA UNIVERSITY
Table 17. Raw Material Requirements
RAW DESCRIPTIO SOURCE UNIT QTY. TOTAL

MATERIALS N COST COST
All Purpose Use to make Supermarket P30.00 1 kilo P30.00
Flour the dough of
churros
Sugar Use for Supermarket P55.00 P55.00

sweetener of
churros
dough
Egg Use to Supermarket P5.00 Pcs P30.00

incorporate in
the churros
dough
Chocolate Bar Use for the P50.00 200 P50.00

dip of churros grams
Use in frying Supermarket P50.00 ½ P50.00

the churros
dough
Oil
Butter Use to South P25.00 100 P53.00
incorporate in Emerald grams
the dough Grocery
Store
Salt Use to flavor Supermarket P1.00 ¼ P1.00

the dough
Milk P47.00 1 P47.00

Water P 25.00 P 25.00
Total P321.00
LAGUNA UNIVERSITY
Table 18. Monthly Raw Material
RAW MATERIAL COST
Month Quantity Needed Total Cost

August 2017 2,823.8
September 2292 3,208.8
October 2200 3,080
November 1895 2,653
December 2109 2,952.6
January 2078 2,909.2
February 1711 2,395.4
March 1834 2,567.6
April 1895 2,653
May 2231 3,123.4
Total 20,262 28,366.8
Table.18 shows the monthly cost of raw materials needed in the production of
Churros. It is in the figure that a total of 28,366.8 is needed for 10 months of operation
of REALJAMIVALY Biteful Churros.
LAGUNA UNIVERSITY
Table 19.Supplies Requirements

SUPPLIES DESCRIPTION SOURCE UNIT QTY. TOTAL
COST COST
Tank Used to Eurotek P1,900. 1 P1,900.

cooked food 00 00
(in first
month)
Packaging Used to Unitop P1.42 4,500 P6,429

packaging the pcs
product
Trash Bag Used to Unitop P 30.00 10 P 30.00

contain clean- pcs
up
Total Cost for supplies P8,559
It shows the supplies requirement needed for production and selling of

Churros. An amount of P 8,599.00 is needed to acquire the supplies needed for first
month of operation in the business.
LAGUNA UNIVERSITY
Production Cost
Table 20. Monthly Supplies Cost
QUANTITY PRODUCTION OFFICE TOTAL

MONTH NEEDED SUPPLIES SUPPLIES SUPPLIES
August 2017 4794 37 4831
September 2292 3865 37 3902
October 2200 3734 37 3471
November 1895 3301 37 3338
December 2109 3605 37 3642
January 2078 3561 37 3598
February 1711 3040 37 3077
March 1834 3211 37 3248
April 1895 3301 37 3338
May 2231 3778 37 3815
Total 20,262 36,190 370 36,260
The table 20 shows the supplies needed for 12 months of operation of Churros. It
comprises of production and selling supplies, the total cost of all the supplies needed
for 12 months of the business is 36,260.
LAGUNA UNIVERSITY
Table 21. Selling Supplies

SELLING SUPPLIES
UNIT COST QUANTITY TOTAL

COST
Sale Journal 15.00 1 15.00
Ledger 10.00 2 10.00
Ballpen 6.00 2 12.00
Total 37.00 5 37.00
Table 22. Manpower Requirements

MANPOWER RATE PER NO. OF
REQUIREMENTS POSITION QTY. HR. WORKS TOTAL
Top Management Manager 1 30 4 120
Production Area Cook 2 20 4 160
Selling Area cashier / staff 3 25 4 300
This table 21 shows the manpower requirement of Churros, the proponent’s

rate per hour and compensation per day. Since the proposed business is implement in
a manual labor, it require one (1) manager two(2) cooks and three (3) cashier.
Direct Labor
Cook (2) = 80 * 20 days =1,600
= 1,600 *12 months =19,200
Indirect Labor:
Selling and Administrative Salaries
Manager (1) =120 *20 days =2,400
Cashier (3) = 100 *10 day = 1,000
= 1,000 *12 months =12,000
LAGUNA UNIVERSITY
Table 23. Schedule Depreciation Expense of Tools and Equipment
SCRAP
PRODUCTION LIFE VALUE
TOOLS PRICE QTY. COST SPAN/MOS. 10% DEPRECIATION
Strainer 100 1 100 60 10 1.5

Casserole 195 1 195 60 19.5 2.925
Piping bag and

pin 75 1 75 60 7.5 1.125
Ladle 30 1 30 60 3 0.45
Mixing bowl 69 1 69 60 6.9 1.035
Total 469 300 46.9 7.035
Equipment
Stove 495 1 495 60 49.5 7.425

Total 495 60 49.5 7.425
EQUIPMENT
Stall 5000 1 5000 60 500 75
Table 23 shows the depreciation cost of each tool and equipment to be

utilized for business. In table 23 the depreciation for production tools and
equipment is P 7.425 while for store equipment
P 75.00.
LAGUNA UNIVERSITY
Chapter V
Financial Aspect
A. Total Projected Cost
REALJAMIVALY Bitefull Churros
Total Project Cost
Table 24. Total Projected cost
Production Tools and

Equipment (Scheduled 1) 964.00
Store Equipment
(Scheduled 2) 5,000.00
Total Cost of Tools and
Equipment 5,964.00
Pre-Operating Cost
Prepaid Rent 1,000.00

Legal Permits 3,360.00
Total Pre-Operating
Expense 4,360.00
Initial Working Capital
Contingencies 9,676.00
Total Projected Cost 20,000.00
LAGUNA UNIVERSITY
Total Projected Cost
The total estimated total project cost Php 20,000.00; Php 5,964.00 will be also
allocated for tools and equipment’s including miscellaneous and maintenance tools,
while Php 4,360.00 is pre-operating cost and Php 9,676.00 will serve as initial working
capital
Table 25. Schedule 1: Production Tools and Equipment’s
SCHEDULE 1: PRODUCTION TOOLS AND EQUIPMENTS

Strainer 100.00
Casserole 195.00
Piping Pin
and Bag 75.00
Ladle 30.00
Mixing Bowl 69.00
Stove 495.00
Total 964.00
Table 26. Schedule 2: Store Equipment
SCHEDULE 2: STORE EQUIPMENT

Stall 5,000.00
Table 27. Schedule 3: Cleaning Materials and Accessories

SCHEDULE 3: CLEANING
MATERIALS AND
ACCESSORIES
Trash Bag 30
LAGUNA UNIVERSITY
Table 25 and 26 show the schedule of cost production tool and equipment and
cleaning materials and other accessories respectively. An amount of Php 964.00 will
be allotted for production tools and equipment, Php 5,000.00 for the store equipment
and Php 30.00 for cleaning materials and other accessories.

LAGUNA UNIVERSITY
B. Pre-Operating Statement of Financial Position
REALJAMIVALY Biteful Churros
Pre-Operating Financial Position Period, August 01, 2018
Table 28. Pre-Operating Financial Position
CURRENT ASSETS
Php
Cash 9,676.00
Prepaid Expenses 4,360.00
Total Current Assets Php 14,036.00
Non-Current Assets
Production Tools and
Equipment’s
Store Equipment’s 964.00
Total Non-Current Assets 5,000.00

Total Assets Php 5,964.00
Liabilities and Partner's
Equity
Partner's Equity
L. Angcahan, Capital 3,333.33
J. Banasihan, Capital 3,333.33
A. Carizo, Capital 3,333.33
M. Dela Vega Capital 3,333.33
V. Lateo, Capital 3,333.33
R. Rufino, Capital 3,333.33
Total Liabilities and
Partner's Equity Php 20,000.00
Pre-Operating Financial Position
The assets and partner’s equity is Php 20,000.00 consisting of cash, prepaid
rent, licenses, supplies and tools and equipment. The initial investment would be
coming from the equity of six partner’s which is amounted to Php 3,333.00.
LAGUNA UNIVERSITY
C. Pre – Operating Statement of Cash Flow Period
Pre – Operating Statement of Cash Flow Period, August 01, 2018
Table 29. Pre – Operating Statement of Cash Flow

CASH FLOWS FROM
PRE OPERATING
ACTIVITIES
Payment for Prepaid Expenses (4,360.00)
Net Cash Provided (used) by Pre-

Operating Activities (4,360.00)
Cash Flows from

Investing Activities
Payments for the Acquisition of tools and

Equipment (5,964.00)
Net Cash Provided (used) by Investing

Activities (5,964.00)
Cash Flow from

Financing Activities
Receipts from investing Activities 20,000.00
Net cash provided (used) by Financing

Activities 2,000.00
Net Increase
(decrease) in Cash 9,676.00
Cash Balance at the

Beginning of the
Period -
Cash Balance at the

End of the Period 9,676.00
Pre-Operating Cash Flow
The pre-operating cash flows reflect the cash balance at the beginning and
end of the period. Acquiring all the necessary tools and equipment, for the pre-
operating period, the cash balance at the end of the period is Php 9,676.00.
LAGUNA UNIVERSITY
D. Projected Statement of Cash Flows

Projected Statement of Cash Flows
For the Tenth Month Period, May 31, 2019
Table 30. Projected Statement of Cash Flows
SEPT
AUG. OCT. NOV. DEC..
Cash Flows from
Pre-Operating
Activities
Receipts from sale of Php Php Php Php Php
goods 16,750.00 17,680.00 20,480.00 23,270.00 22,430.00
Php
Payment for Raw Php Php Php Php (2,953.00
Materials (2,834.00) (3,209.00) (3,080.00) (2,653.00) )
Php
Php Php Php Php (3,642.00
Payment for Supplies (4,831.00) (3,741.00) (3,471.00) (3,338.00) )
Php
Payment to Php Php Php Php (11,000.0
employees (11,000.00) (11,000.00) (11,000.00) (11,000.00) 0)
Php Php Php Php Php
Payment for rent (1,000.00) (500.00) (500.00) (500.00) (500.00)
Payment for Legal Php Php Php Php Php
Permits (4,360.00) - - - -
Net cash provided
(used) by operating Php Php Php Php Php
services (3,855.00) 931.00 2,429.00 5,779.00 4,335.00
Cash Flows from
Investing
Activities
Payment for the
acquisition of Tools Php Php Php Php Php
and Equipments (5,964.00) - - - -
Net cash provided
(used) by Investing Php Php Php Php Php
Activities (5,964.00) - - - -
Cash Flows from
Financing
Activities
Net cash provided
(used) by Financing Php Php Php Php Php
Activities - - - - -
Net Increase
(decrease) in Php Php Php Php Php
cash (13,293.00) 931.00 2,429.00 5.779.00 4,335.00
Cash Balance at
the Beginning of Php Php Php Php Php
the Period 9,676.00 3,563.00 4,494.00 6,923.00 12,702.00
Cash Balance at
the End of the Php Php Php Php Php
Period 3,563.00 4,494.00 .6,923.00 12,702.00 17,037.00
LAGUNA UNIVERSITY
JAN. FEB. MARCH APR. MAY

Cash Flows from
Pre-Operating
Activities
Receipts from sale Php Php Php Php Php
of goods 19,230.00 21,400.00 21,100.00 13,370.00 18,610.00
Payment for Raw Php Php Php Php Php
Materials (2,909.00) (2,395.00) (2,568.00) (2,653.00) (3,123.00)
Payment for Php Php Php Php Php
Supplies (3,598.00) (3,077.00) (3,248.00) (3,248.00) (3,815.00)
Payment to Php Php Php Php Php
employees (11,000.00) (11,000.00) (11,000.00) (11,000.00) (11,000.00)
Php Php Php Php Php
Payment for rent (500.00) (500.00) (500.00) (500.00) (500.00)
Payment for Legal Php Php Php Php Php
Permits - - - - -
Net cash provided
(used) by operating Php Php Php Php Php
services 1,223.00 9,218.00 3,784.00 4,121.00 172.00
Cash Flows from
Investing
Activities
Payment for the
acquisition of Tools Php Php Php Php Php
and Equipments - - - - -
Net cash provided
(used) by Investing Php Php Php Php Php
Activities - - - - -
Cash Flows from
Financing
Activities
Net cash provided
(used) by Php Php Php Php Php
Financing Activities - - - - -
Net Increase
(decrease) in Php Php Php Php Php
cash 1,223.00 9,218.00 3,784.00 4,121.00 172.00
Cash Balance at
the Beginning of Php Php Php Php Php
the Period 12,702.00 13,925.00 23,143.00 26,927.00 31,048.00
Cash Balance at
the End of the Php Php Php Php Php
Period 13,925.00 23,143.00 26,927.00 31,048.00 31,220.00
Projected Statement of Cash Flow
The figure above shows the projected statement of cash flow ever month of
production. It composes of operating, investing and financing activities and the
beginning cash balance of the month. The cash balance of Churros after ten months of
operation is Php 31,220.00.
LAGUNA UNIVERSITY
E. Projected Statement of Financial Position

Projected Statement of Financial Position
Table 31. Projected Statement of Financial Position

AUG. SEPT. OCT. NOV, DEC.
Assets
Current
Assets
Php
Php Php Php Php 17,037.0
Cash 3,563.00 4,452.00 6,923.00 12,702.00 0
Php Php Php Php Php
Prepaid Rent 500.00 - - - -
Php
Total Current Php Php Php Php 17,037.0
Assets 4,063.00 4,494.00 6,923.00 12,702.00 0
Non-Current
Assets
Net Production
Tools and Php Php Php Php Php
Equipments 949.95 935.89 921.84 907.78 893.93
Net Store Php Php Php Php Php
Equipment 4,925.00 4,850.00 4,775.00 4,700.00 4,625.00
Total Non-
Current Php Php Php Php Php
Assets 5,874.95 5,785.89 5,696.84 5,607.78 5,518.93
Php
Total Assets 9,937.95 10,279.89 12,619.84 18,309.78 3
LIABILITIES
AND
PARTNER'S
EQUITY
LIABILITIES
PARTNER'S
EQUITY
L. Angcahan, Php Php Php Php Php
Capital 1,656.17 1,713.32 2,103.17 3,051.63 3,759.17
J. Banasihan, Php Php Php Php Php
Capital 1,656.17 1,713.32 2,103.17 3,051.63 3,759.17
Php Php Php Php Php
A. Carizo, Capital 1,656.17 1,713.32 2,103.17 3,051.63 3,759.17
M. Dela Vega Php Php Php Php Php
Capital 1,656.17 1,713.32 2,103.17 3,051.63 3,759.17
Php Php Php Php Php
V. Lateo, Capital 1,656.17 1,713.32 2,103.17 3,051.63 3,759.17
Php Php Php Php Php
R. Rufino, Capital 1,656.17 1,713.32 2,103.17 3,051.63 3,759.17
Total
Liabilities and Php
Partner's Php Php Php Php 22,555.9
Equity 6,517.95 10,279.89 12,619.84 18,309.78 3
LAGUNA UNIVERSITY
JAN. FEB. MAR. APR. MAY
Assets
Current Assets
Php
Cash 18,260.00 27,478.00 31,262.00 35,383.00 0
Php Php Php Php Php
Prepaid Rent - - - - -
Php
Total Current Php Php Php Php 35,555.0
Assets 18,260.00 27,478.00 31,262.00 35,383 .00 0
Non-Current
Assets
Net Production Tools Php Php Php Php Php
and Equipments 879.67 865.56 851.56 837.51 823.45
Php Php Php Php Php
Net Store Equipment 4,550.00 4,475.00 4,400.00 4,325.00 4,250.00
Total Non- Php Php Php Php Php
Current Assets 5,429.67 5,340.56 5,251.56 5,162.51 5,073.45
Php
Total Assets 23,689.67 32,818.56 36,513.56 40,545.51 5
LIABILITIES
AND
PARTNER'S
EQUITY
LIABILITIES
PARTNER'S
EQUITY
Php Php Php Php Php
L. Angcahan, Capital 3,948.17 5,469.76 6,085.59 6,757.59 6,771.33
Capital 3,948.17 5,469.76 6,085.59 6,757.59 6,771.33
Php Php Php Php Php
A. Carizo, Capital 3,948.17 5,469.76 6,085.59 6,757.59 6,771.33
Capital 3,948.17 5,469.76 6,085.59 6,757.59 6,771.33
Php Php Php Php Php
V. Lateo, Capital 3,948.17 5,469.76 6,085.59 6,757.59 6,771.33
Php Php Php Php Php
R. Rufino, Capital 3,948.17 5,469.76 6,085.59 6,757.59 6,771.33
Total Liabilities Php
and Partner's Php Php Php Php 40,628.4
Equity 23,689.67 32,818.56 36,513.56 40,545.51 5
The table above represents the financial position where assets are equal to
liabilities and partner’s equity. It helps to evaluate the need for the entity for
additional financing. The total amount of assets of Churros after tenth months of
operation Php 40,628.45

LAGUNA UNIVERSITY
F. Projected Statement of Profit and Loss

Projected Statement of Profit and Loss
Table 32. Projected Statement of Profit and Loss

AUG. SEP. OCT. NOV. DEC.
Php Php Php Php Php
Gross Sales 16,750.00 17,680.00 20,480.00 23,270.00 22,340.00
Less: Cost of
Goods Sold (Note Php Php Php Php Php
1) (7,544.46) (6,298.46) (10,848.06) (10,988.06) (10,504.06)
Gross Profit on Php Php Php Php Php
sales 24,294.46 11,811.94 11,151.94 7,961.94 10,585.94
Less: Operating Php Php Php Php Php
Expenses (Note 3) (5,112.00) (5,112.00) (5,112.00) (5,112.00) (5,112.00)
Php Php Php Php Php
Net Profit 4,093.54 6,269.54 8,845.54 11,681.54 10,557.54
Division of Profits
and Losses
L.
Angcahan, Php Php Php Php Php
Capital 682.17 1,044.92 1,474.23 1,946.83 1,759.50
J.
Banasihan, Php Php Php Php Php
Capital 682.17 1,044.92 1,474.23 1,946.83 1,759.50
A. Carizo, Php Php Php Php Php
Capital 682.17 1,044.92 1,474.23 1,946.83 1,759.50
M. Dela
Vega Php Php Php Php Php
Capital 682.17 1,044.92 1,474.23 1,946.83 1,759.50
V. Lateo, Php Php Php Php Php
Capital 682.17 1,044.92 1,474.23 1,946.83 1,759.50
R. Rufino, Php Php Php Php Php
Capital 682.17 1,044.92 1,474.23 1,946.83 1,759.50
Php Php Php Php Php
Total 4,093.54 6,269.54 8,845.54 11,681.54 10,557.54
LAGUNA UNIVERSITY
JAN. FEB. MAR. APR. MAY

Php Php Php Php Php
Gross Sales 19,230.00 21,400.00 21,100.00 13,370.00 18,610.00
Less: Cost of Php
Goods Sold (Note Php Php Php Php (5,859.76
1) (6,422.46) (6,082.46) (6,082.46) (5,760.00) )
Gross Profit on Php Php Php Php Php
sales 12,807.54 15,317.54 15,317.54 7,609.54 12,750.24
Php
Less: Operating Php Php Php Php (5,112.00
Expenses (Note 3) (5,112.00) (5,112.00) (5,112.00) (5,112.00) )
Php Php Php Php Php
Net Profit 7,695.54 10,205.54 9,902.54 2,497.54 7,638.24
Division of Profits
and Losses
L. Angcahan, Php Php Php Php Php
Capital 1,282.59 1,700.92 1,650.42 416.26 773.04
Capital 1,282.59 1,700.92 1,650.42 416.26 773.04
A. Carizo, Php Php Php Php Php
Capital 1,282.59 1,700.92 1,650.42 416.26 773.04
Capital 1,282.59 1,700.92 1,650.42 416.26 773.04
V. Lateo, Php Php Php Php Php
Capital 1,282.59 1,700.92 1,650.42 416.26 773.04
R. Rufino, Php Php Php Php Php
Capital 1,282.59 1,700.92 1,650.42 416.26 773.04
Php Php Php Php Php
Total 7,695.54 10,205.54 9,902.54 2,497.54 7,638.24
Projected Statement of Profit and Loss
The proponents come up with these figures of net profit by deducting the cost of
`goods sold and operating expenses to the monthly projected gross income. The total
net `profit of the business for the tenth-month period of operation is Php 7,638.24.
LAGUNA UNIVERSITY
Statement of Cost of Goods Sold
Table 33. Statement of Cost of Goods Sold
Note 1:
SCHED
ULE OF
COST AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY
OF
GOODS
SOLD
Raw
Material Php Php Php Php Php Php Php Php Php Php
s 2,824.00 3,209.00 3,080.00 3,653.00 2,953.00 2,909.00 2,395.00 2,568.00 2,653.00 3,123.00
Direct Php Php Php Php Php Php Php Php Php Php
labor 3,520.00 3,520.00 3,520.00 3,520.00 3,520.00 3,520.00 3,520.00 3,520.00 3,520.00 3,520.00
Manufac
turing
Overhea
d (Note Php Php Php Php Php Php Php Php Php Php
2) 4,024.46 2,778.46 3,002.46 3,226.46 3,150.46 2,902.46 2,562.46 2,538.46 2,240.46 2,339.46
Total
Manufac Php
turing 10,368.4 Php Php Php Php Php Php Php Php Php
Cost 6 9,507.46 9,602.46 10,399.46 9,623.46 9,331.46 8,477.46 8,626.48 8,413.46 8,982.46
Cost of
Goods Php Php Php Php Php Php Php Php Php Php
Sold 7,544.46 6,298.46 6,522.46 6,476.46 6,422.46 6,422.46 6,082.46 6,085.46 5,760.46 5,859.46
Note 1: Schedule of Cost of Goods Sold
The date shows above the cost of product every month. It consists of raw
materials used, direct labor, and manufacturing overhead. The total cost of goods sold
in ten months of operation is Php 5,859.46. This is important for profit determination
because it is largest item in a business, because it includes total raw materials, total
direct labor cost and total manufacturing overhead cost.

LAGUNA UNIVERSITY
Manufacturing Overhead
Table 34. Manufacturing Overhead

NOTE 2:
SCHEDUL
E OF
MANUFAC AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY
-TURING
OVERHEA
D
Rent Php Php Php Php Php Php Php Php Php Php
Expense 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00
Production Php
Supplies Php Php Php Php Php Php Php Php Php 2,339.0
Expense 3,510.00 2,264.00 2,488.00 2,712.00 2,636.00 2,388.00 2,562.00 2,538.00 2,240.00 0
Depreciati
on
Expense-
Production
Tools and
Equipment Php Php Php Php Php Php Php Php Php Php
’s 14.46 14.46 14.46 14.46 14.46 14.46 14.46 14.46 14.46 14.46
Total
Manufact Php
u-ring Php Php Php Php Php Php Php Php Php 2,853.4
Overhead 4,024.46 2,778.46 3,002.46 3,226.46 3,150.46 2,902.46 2,902.46 3,052.46 2,754.46 6
Note 2: Schedule of Manufacturing Overhead
The figure above shows the manufacturing overhead every month. The cost of
utilities, rent, production supplies and depreciation of production tools and equipment
are presented. The total manufacturing overhead in the ten months of operation is Php
2,853.46.
LAGUNA UNIVERSITY
Schedule of Operating Expense
Table 35. Schedule of Operating Expense

NOTE 3:
SCHEDUL
E OF
OPERATI AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY
NG
EXPENSE
Php
Salaries Php Php Php Php Php Php Php Php Php 5,000.0
Expense 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 0
Supplies
Expense Php Php Php Php Php Php Php Php Php Php
- Office 37.00 37.00 37.00 37.00 37.00 37.00 37.00 37.00 37.00 37.00
Deprecia
tion
Expense
- Store
Equipme Php Php Php Php Php Php Php Php Php Php
nt 75.00 75.00 75.00 75.00 75.00 75.00 75.00 75.00 75.00 75.00
Total
Operatin Php
g Php Php Php Php Php Php Php Php Php 5,112.0
Expense 5,112.00 5,112.00 5,112.00 5,112.00 5,112.00 5,112.00 5,112.00 5,112.00 5,112.00 0
Note 3: Schedule of Operating Expense
The schedule of operating expense is non-production expenses incurred in the

operation of the project, this includes selling supplies, salaries expense, renovation
expense and depreciation expense for selling equipment. The total operating expense
for ten months of operation is Php 51,112.00
LAGUNA UNIVERSITY
Break Even Point
Table 36. Variable Cost and Fixed Cost

VARIABLE COST AND FIXED COST
Manufacturing Cost Variable Cost Fixed Cost
Raw Materials Php 29,367.00
Production Supplies Php 36,190.00
Direct Labor Php 35,200.00
Rent Php 6,000.00
Depreciation Expense Php 144.46
Total Manufacturing Cost Php 65,557.00 Php 11,344.60
Selling and Administrative Cost
Selling Supplies Expense Php 370.00
Salaries Expense Php 50,000.00
Depreciation Expense Php 750.00
Total Selling Administrative Cost - Php 51,120
Total Php 65,557.00 Php 92,464.46
Table 36. Shows the presentation of variable cost amounting to Php

65,557.00 and Php 92,464.46
LAGUNA UNIVERSITY
Supporting computation
Table 37: Variable Cost and Fixed Cost

PER UNIT RATE
Sales Php 202,620.00 10 100%
Less: Variable Cost Php 65,557.00 3.24 32%
Contribution Margin Php 137,063.00 6.76 67%
Less: Fixed Cost Php 92,464.60 4.56 16%
Net Profit: Php 44,599.00 2.20 25%
*Units Produced 20,262
Table no. 37 represents the tabular computation of break-even point by

determining per unit cost of sales, variable cost, contribution margin and fixed cost.
The rate and per unit cost will be used to get the break-even sales unit of the proposed
project.
LAGUNA UNIVERSITY
FORMULA:
Break-Even Points (BEP)
BEP (unit) = 𝑇𝑜𝑡𝑎𝑙 𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡

= Php 92,464.60
Contribution Margin/Unit
6.76
= 13,678.20 units per year / 10
months
= 1,367.82 units per month / 20 days
= 62 units per day
BEP (pesos) = 𝑇𝑜𝑡𝑎𝑙 𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡

CM Ratio
= Php 92,464.60
68%
= Php 135,977.35 per year / 10
months
= Php 13,597.74 per months / 20
days
= Php 618 per day
LAGUNA UNIVERSITY
The figure shows the computation of break-even point of Churros is 1,367.82 units
of Churros or Php 135,977.35 monthly. Based on the computation, the business should
have at least Php 13,597.74 for ten months of operation to cover the fixed expenses
incurred. The ten months expected sales of the business are Php 202,620.00 which is
greater than the break-even point means the business will generating income.
Return on Investment
ROI = Net Income ÷ Total Investment
= 79,387.40 ÷ 170,982.00
= 0.46 or 46%
After ten months of operation, the return on investment of Churros reaches 0.46
or 46%. ROI indicates the rate at which assets divided by the owner is being used.
Therefore, it implies that the proposed project is profitable.
LAGUNA UNIVERSITY
Profitability Ratio = Profit after Tax/Net Sales
Net Profit 79,387.40
Less: 30% tax rate 23,816.22
Net Profit after Tax 55,571.18
Divided by sales 192,430
Profitability ratio 30%
Profitability is the capacity of the product to make a profit, and a profit is what is
left over from income earned after deducting all cost and expenses. On the other hand
profitability ratio is the percentage of the product that will be profitable, which is a way
to measure a company’s performance. The profitability ratio of Churros is 30% and it is
computed after determining its net profit and deducting 30% tax provision and dividing
its result to sales.
LAGUNA UNIVERSITY
Margin of Safety
Budgeted Sales = Total Budgeted Net Income

Net income/ unit
= Php 77,387.40 ÷ 2.20
= 35,176.10 x Php 10 (selling price)
= Php 351,760.91
Margin of Safety (Pesos) = Budgeted sales – Break even sales

= Php 351,760.91 – 135,977.35
= Php 215,783.56 ÷ 10 months
= Php 21,578.36 / month
Margin of Safety (Ratio) = Margin of Safety (Php) ÷ Sales

= Php 215,783.56 ÷ Php 192,430 = 21%
Therefore:
Margin of safety is the reduction in sales that can occur before the break-even
point is reached. The 21% margin of safety denotes the level of safety that Churros
enjoys before incurring losses.
LAGUNA UNIVERSITY
Table 38. Sensitivity Analysis
Sensitivity Analysis
Months of Operation Original Projected If Projected Sales Volume Decrease 25%If Projected Sales Volume Decrease 10%
Sales Net Profit Sales Net Profit Sales Net Profit
August PhP 16,750.00 PhP 4,093.54 PhP 12,562.50 PhP 3,070.16 PhP 15,075.00 PhP 3,684.19
September PhP 17,680.00 PhP 6,269.54 PhP 13,260.00 PhP 4,702.16 PhP 15,912.00 PhP 5,642.59
October PhP 20,480.00 PhP 8,845.54 PhP 15,360.00 PhP 6,634.16 PhP 18,432.00 PhP 7,960.99
November PhP 23,270.00 PhP 11,681.54 PhP 17,452.50 PhP 8,761.16 PhP 20,943.00 PhP 10,513.39
December PhP 22,340.00 PhP 10,557.54 PhP 16,755.00 PhP 7,918.16 PhP 20,106.00 PhP 9,501.79
January PhP 19,230.00 PhP 7,695.54 PhP 14,422.50 PhP 5,771.66 PhP 17,307.00 PhP 6,925.99
February PhP 21,400.00 PhP 10,205.54 PhP 16,050.00 PhP 7,654.16 PhP 19,260.00 PhP 9,184.99
March PhP 21,100.00 PhP 9,902.54 PhP 15,825.00 PhP 7,426.91 PhP 18,990.00 PhP 8,912.29
April PhP 13,370.00 PhP 2,497.54 PhP 10,027.50 PhP 1,873.16 PhP 12,033.00 PhP 2,247.79
May PhP 18,610.00 PhP 7,638.54 PhP 13,957.50 PhP 5,728.91 PhP 16,749.00 PhP 6,874.69
Total PhP 194,230.00 PhP 79,387.40 PhP 145,672.50 PhP 59,540.55 PhP 174,807.00 PhP 71,448.66
The table shows the originally projected sales and the net profit of
the business. It is in the figure that there is a decrease of 25% or Php 59,540.55 (Php
71,448.66 – Php 79,387.40) on the originally projected net profit. Based on the
marginal safety ratio, 70% decrease in sales volumes is still profitable.
LAGUNA UNIVERSITY
Table 39. Payback Period
NET PROFIT
PhP 4,093.54 PhP 4,093.54
PhP 6,269.54 PhP 6,269.54
PhP 8,845.54 PhP 8,845.54
PhP 11,681.54 PhP 11,681.54
PhP 10,557.54 PhP 30,890.16
PhP 7,695.54
PhP 10,205.54
PhP 9,902.54
PhP 2,497.54
PhP 7,638.54
PhP 79,387.40
Payback period is the amount of time it takes to recoup the initial amount
invested in the project. The initial investment is Php 20,000.00 which will be
covered after four (4) months of operation.
LAGUNA UNIVERSITY
CHAPTER VI
Socio-Economic Study
This chapter includes the socio-economic benefits of the proposed project.

There is an important thing that an entrepreneur should know when it comes to
business. Thinking on how a business built and to start a business that will have a big
part of socio-economic development of the country. In this certain project, the
proponents consider the whole part of the business and its management especially in
social impact in the community.
To The Government
The business will pay credits to the government in the form of taxes through
licenses and permits from BIR, DTI and local municipality. The tax payment from the
business will benefit to the projects of the government which could help to improve the
local premises.
To The Proponents
As from the start the proponents only think on starting a business is to generate
income, but later on they will realize that it is important to learn the entrepreneurial
skills of the proponents. The opportunity to handle business, taking risk and not given
up on any circumstances in running a business. It will serve as a training ground for
proponents to nurture their skills and to learn how to deal with the problems that they
will encounter in the future. And those experiences will be used as their stepping stone
to succeed in their business.
LAGUNA UNIVERSITY
To The Community
Since the main goal of this University is to produce academically prepared and
technically skilled individual, it will help the LU community to enhance their skills, get
ready to face the world to aspire students and the researchers to enhance their skills
and abilities wherein these students can represent the university in the future.
To The Future Researchers
This study can help future researchers to have a background study for their
innovative business that they would like to produce or they can improve the proposed
product into something that can catch the attention of people.
LAGUNA UNIVERSITY
Chapter VII
Conclusion
After careful analysis to the feasibility study regarding REALJAMIVALY

Biteful churros to the proponents includes that the study is feasible to the market.
1. The study shows the initial investment of the proposed business will be Php
20,000.00 which minimum payback period of two months.
2. The study also shows an above average of return on investment (ROI) of

46%.
3. The study shows the 30% of margin safety.
4. The study also shows a net profit of 77,387.40

LAGUNA UNIVERSITY
GANTT CHART
LAGUNA UNIVERSITY
BIBLIOGRAPHY
LAGUNA UNIVERSITY
The Churo Craze in Manila (September 2, 2016)

https://insights.looloo.com/the-churro-craze-in-manila/
Pricing
https://www.google.com.ph/url?sa=t&source=web&rct=j&url=https://en.m.wikipe
dia.org/wiki/Pricing_strategies&ved=0ahUKEwjrytbcqfvaAhVBKZQKHU9NDRU
QFghCMAI&usg=AOvVaw2ng9mg8-GXvXMEwOTHj7ll
What Is Democratic Leadership? - Definition, Advantages & Disadvantages

https://www.google.com.ph/url?sa=t&source=web&rct=j&url=https://study.com/a
cademy/lesson/what-is-democratic-leadership-definition-advantages-
disadvantages.html&ved=2ahUKEwi0tNGhitXaAhUMy7wKHcXtCYoQFjAEegQI
BhAB&usg=AOvVaw3Uxc_WG3vb5ybzBW7SuJwX
LAGUNA UNIVERSITY
Appendices
LAGUNA UNIVERSITY
Name: __________________
Gender: ___ Year Level: _______
Age:
16-17__
18-19__
20-21__
22-23_
24-25__
Food Allowance per Day:
20-40__
41-60__
61-80__
81-100__
Questions:
1. Do you know what Churros are?
Yes__ No__
2. Have you tried?
Yes_ No_
3. Place where did you buy? _______
For how much did you buy? ______
4. If Churros will be sold at school are you willing to buy?
Yes __ No __
5. How many times in a week?
0 times:__1-2 times __3-4 times __5 or more __
6. How much are you willing to spend?
10-15__
16-20__
21-25__
26-30__
7. If you’re going out from the Laguna Sports Complex, what means of transportation do you prefer?
Walking___
Via tricycle __
8. What flavor for dip?
Chocolate __
9. What do you eat for snack? Please specify.
LAGUNA UNIVERSITY
CERTIFICATION
The feasibility study entitled “Realjamivaly Biteful Churros in Brgy.

Labuin Sta. Cruz Laguna: Its Profitability and Opportunities.”, prepared and
submitted by Angcahan, Lyca Nicole C.,Banasihan Jamielyn V., Carizo Albert P.,
Dela Vega Mildred N., Lateo, Vanessa G., Rufino, Rexyl L. in partial fulfillment of the
requirements for the degree of Bachelor of Science of Entrepreneurship has been
checked,edited and free of grammatical errors.
Prof. Tony Angelo C. Alvaran, MBM

Feasibility Study Adviser
Mr. Jepry A. Francia, LPT

Grammarian
LAGUNA UNIVERSITY
25 October 2017
Prof. Tony Angelo C. Alvaran
Teacher 1 CEMA
Laguna University
Sta. Cruz, Laguna
Dear Prof. Alvaran,
Good day!
We the 3rd year BS Entrepreneurship students enrolled in Business Plan I (Entrep 5) are
currently writing the feasibility study entitled One-Stop Salad Shop: An Entrepreneurial
Venture of Laguna University was approved by the panel during the title defense
deliberation happened last September 1, 2017
We believe that your expertise in the field of business education can be a great help to
complete our study. It is in this note that we humbly request you to be our
adviser/grammarian in this paper.
We hope your favorable response on this matter.
Thank you God bless!
Very truly yours,

Banasihan, Jaimelyn V.
Carizo, Alberto P.
Dela Vega, Mildred N.
Lateo, Vanessa G.
Rufino, Rexyl L.
Noted by:
Prof. Tony Angelo C. Alvaran

Course Instructor, Business Plan 2
LAGUNA UNIVERSITY
TITLE APROVAL SHEET
The Feasibility Study

Entitled
REALJAMIVALY BITEFUL CHURROS IN BRGY. LABUIN, STA.CRUZ

LAGUNA: ITS PROFITABILTY AND OPPURTUNITIES
Angcahan, Lyca Nicole C.

Banasihan, Jamielyn V.
Carizo, Alberto P.
Lateo, Vanessa G.
Rufino, Rexyl L.
In partial fulfilment of the Course Requirements for the degree of Bachelor

of Science in Entrepreneurship is recommended for acceptance and approval
DR. NORAYDA M. DIMACULANGAN

Dean, College of Entrepreneurship, Management and Accountancy
LAGUNA UNIVERSITY
RECOMMENDATION SHEET
This feasibility study entitled“Realjamivaly Biteful Churros in Brgy.

Labuin Sta. Cruz Laguna: Its Profitability and Opportunities.”, prepared and
submitted by Angcahan, Lyca Nicole C.,Banasihan Jamielyn V., Carizo Albert
P., Dela Vega Mildred N., Lateo, Vanessa G., Rufino, Rexyl L In partial
fulfillment of the requirements for the degree Bachelor of Science in
Entrepreneurship and recommended for Oral Presentation and Examination.
Prof. Tony Angelo C. Alvaran, MBM
Feasibility Study Adviser

LAGUNA UNIVERSITY
CERTIFICATION OF ORIGINALITY
This is to certify that we are responsible for the works submitted
in this study that our original work is our own and that neither the study nor
the original study contained therein has been submitted this or any other
institution for a degree.
Angcahan, Lyca Nicole C.
Banasihan, Jamielyn V.
Carizo, Albert P.
Lateo, Vanessa G.
Rufino, Rexyl L.
LAGUNA UNIVERSITY
About Laguna University
The Laguna University (LU) was established on February 15, 2006

through the Provincial Ordinance No. 1 S, privilege students.
 Vision
Laguna University shall be socially responsive educational institution of choice
providing holistically developed individuals in the Asia-Pacific Region.
 Mission
Laguna University is committed to produce academically prepared and technically
skilled individuals who are socially and morally upright.
 Objectives
1. To serve as a Provincial University in cooperation with local, regional, national,

and global networks of colleges and universities, as well as with scholarly and
professional associations in the Asia-Pacific Region and around the world;
2. To expand and facilitate access to professional, vocational, technical and
continuing education;
3. To serve as research University in its various fields of expertise and specialization
by conducting basic and applied research and development.
4. To develop more fully the Filipino intellect and physical capabilities for productivity
and social usefulness to generate and advance human knowledge;
5. To give professional training in public affairs as well as in cultural, educational,
technological, scientific, commercial and vocational fields;
6. To offer quality education at a responsible and affordable cost for all who qualified
for admission, particularly disadvantage but talented and deserving youth.
LAGUNA UNIVERSITY
CURRICULUM VITAE
LAGUNA UNIVERSITY
Lyca Nicole C. Anagcahan

Brgy.BiñanPagsanjan Laguna
Contact No.: 09161951081
Email Add.: Lyka_angahan@yahoo.com
CAREER OBJECTIVES
EDUCATIONAL BACKGROUND To work in demanding environment where all my

skills and efforts to explore and familiar myself in
TERTIARY varied fields, and comprehend my potential and add
Laguna University to the growth of organization with inspiring
Brgy. Bubukal, Santa Cruz, performance.
Laguna
S.Y 2015-Current PERSONAL INFORMATION
Course: Bachelor of Science in Age : 20 yrs. old
Entrepreneurship Birth date : October 21, 1998
Birthplace : BinanPagsanjan Laguna
SECONDARY: Gender : Female
Unson National High School Civil Status : Single
Brgy.CabanbananPagsanjan, Citizenship : Filipino
Laguna Height : 5’1”
Year 2011- 2015 Weight : 43 kg
Religion : Aglipay
ELEMENTARY: Father’s Name : Larry Angcahan
Unson Elementary High School Mother’s Name : Marivic Angcahan
Brgy.CabanbananPagsanjan, Language Spoken : Filipino and English
Laguna
Year 2005- 2011 SEMINAR AND TRAINING ATTENDED
I hereby certify that the Start up: New Path of an Entrepreneur's

above information is true and Success
correct to the best of my Egalitarians: Equality in Differences
knowledge and belief. CHARACTER REFERENCE
Dr.Norayda M. Dimaculangan
DEAN, College of Entrepreneurship,
Management and Accountancy
Lyca Nicole C. Angcahan
Laguna University
Applicant’s Signature
Santa Cruz, Laguna
LAGUNA UNIVERSITY
Jaimelyn V. Banasihan
Brgy.Maahas Los Banos, Laguna
Contact No.: 0975-4348-900
Email Add.: Banasihanjaime28@gmail.com
CAREER OBJECTIVES
I am looking for a suitable practicum training

where I could practice my knowledge and
Develop my personality as a career person while
EDUCATIONAL BACKGROUND
utilizing my skills in the field of business.
TERTIARY
Laguna University PERSONAL INFORMATION
Brgy. Bubukal, Santa Cruz, Age : 20 yrs. old
Laguna Birth date : September 14, 1998
S.Y 2015-Current Birthplace : Los Banos, Laguna
Course: Bachelor of Science in Gender : Female
Entrepreneurship Civil Status : Single
Citizenship : Filipino
SECONDARY: Height : 5’4”
Los Baños National High School Weight : 65 kg
Religion : Roman Catholic
Los Banos, Laguna
Father’s Name : Julius Banasihan
2011-2015
Mother’s Name : Melany V. Banasihan
ELEMENTARY: Language Spoken : Filipino and English
Maahas Elementary School
Maahas Los Banos, Laguna SEMINAR AND TRAINING ATTENDED
2005-2011
Start up: New Path of an Entrepreneur's
I hereby certify that the Success
above information is true and Egalitarians: Equality in Differences
correct to the best of my CHARACTER REFERENCE
knowledge and belief.
Jaimelyn V. Banasihan DEAN, College of Entrepreneurship,
Applicant’s Signature Management and Accountancy
Laguna University
Santa Cruz, Laguna
LAGUNA UNIVERSITY
Alberto P.Carizo
Brgy. Labuin Pila, Laguna
Contact No.: 0936-1618-845
Email Add.: albertpalmacarizo@gmail.com
CAREER OBJECTIVES
Seeking for a position where my knowledge in the
business can be applied effectively and efficiency.
EDUCATIONAL BACKGROUND PERSONAL INFORMATION

Age : 21 yrs. old
TERTIARY Birth date : February 27, 1997
Laguna University Birthplace : Biñan City, Laguna
Brgy. Bubukal, Santa Cruz, Gender : Male
Laguna Civil Status : Single
S.Y 2015-Current Citizenship : Filipino
Course: Bachelor of Science in Height : 5’2”
Entrepreneurship Weight : 65 kilos
Religion : Roman Catholic
SECONDARY: Father’s Name : Porfirio R. Carizo.
Linga National High School Mother’s Name : Lolita P. Carizo
Brgy. Linga Pila, Laguna Language Spoken : Filipino and English
2012 – 2013
SEMINAR AND TRAINING ATTENDED
ELEMENTARY:
Linga Elementary School Participant, 6th Annual Conference for Entrepreneurs,
Brgy. Linga Pila, Laguna Educators and Student’s
2008 – 2009 1st Laguna University Young Entrepreneurs
Society Invitational Summit
I hereby certify that the
above information is true and CHARACTER REFERENCE
correct to the best of my
Alberto P.Carizo Management and Accountancy
Applicant’s Signature Laguna University
Santa Cruz, Laguna
LAGUNA UNIVERSITY
Milldred N. Dela Vega

Brgy.Kapatalan Siniloan Laguna
Contact No.: 0938-9058-079
Email Add.:Mildred_delavega22@yahoo.com
CAREER OBJECTIVES
To present and to certify that this information true

and correct to the best of my knowledge and belief
PERSONAL INFORMATION
TERTIARY Age : 19 yrs. old
Laguna University Birth date : May 22, 1999
Brgy. Bubukal, Santa Cruz, Birthplace : Siniloan, Laguna
Laguna Gender : Female
S.Y 2015-Current Civil Status : Single
Course: Bachelor of Science in Citizenship : Filipino
Entrepreneurship Height : 5’1”
Weight : 43 kg
SECONDARY: Religion : Aglipay
Governor Felicisimo T. San Luis Father’s Name : Judito N. Dela Vega
National Agro-Industrial High Mother’s Name : Michelle N. Dela Vega
school Language Spoken : Filipino and English
Siniloan, Laguna
SEMINAR AND TRAINING ATTENDED
2011-2015
ELEMENTARY: Start up: New Path of an Entrepreneur's

Kapatalan Elementary School Success
Siniloan, Laguna Egalitarians: Equality in Differences
2005-2011 CHARACTER REFERENCE

above information is true and
correct to the best of my
Mildred N. Dela Vega Management and Accountancy
Applicant’s Signature Laguna University
Santa Cruz, Laguna
LAGUNA UNIVERSITY
Vanessa G. Lateo
Sitio Yakal, Brgy. Labuin, Santa Cruz, Laguna
Contact No.: 0949-1943-004
Email Add.: vanessalateo@yahoo.com
CAREER OBJECTIVES
EDUCATIONAL BACKGROUND I am looking for a suitable practicum training where I

could apply my knowledge and develop my skills in
TERTIARY the business field.
Laguna University
Brgy. Bubukal, Santa Cruz, PERSONAL INFORMATION
Laguna Age : 20 yrs. old
S.Y 2015-Current Birth date : April 19, 1998
Course: Bachelor of Science in Birthplace : Labuin,Sta Cruz Laguna
Entrepreneurship Gender : Female
Civil Status : Single
SECONDARY: Citizenship : Filipino
Gov. Felicisimo T. San Luis Height : 5’2”
National High School Weight : 60 kilos
Brgy. Bubukal, Santa Cruz, Religion : Aglipay
Laguna Father’s Name : Bayani P. Lateo Jr.
2014 – 2015 Mother’s Name : Lorena M. Goco
Language Spoken : Tagalog
ELEMENTARY:
Bubukal Elementary School SEMINAR AND TRAINING ATTENDED
Brgy. Bubukal, Santa Cruz,
Laguna Participant, 6th Annual Conference for Entrepreneurs,
2009 – 2010 Educators and Student’s
1st Laguna University Young Entrepreneurs
I hereby certify that the Society Invitational Summit
above information is true and
correct to the best of my CHARACTER REFERENCE
Vanessa G. Lateo
Applicant’s Signature
Laguna University
Santa Cruz, Laguna
LAGUNA UNIVERSITY
Rexyl L. Rufino
Juan Viterbo St. Brgy. Kapatalan, Siniloa, Laguna
Contact No.: 0907-7590-210
Email Add.: rexylrufino@gmail.com
CAREER OBJECTIVES
I am looking for a suitable practicum training where I
could practice my knowledge and develop my
TERTIARY
Laguna University personality as a career person while utilizing my skills
Brgy. Bubukal, Santa Cruz, in the field of business.
Laguna PERSONAL INFORMATION
S.Y 2015-Current Age : 19 yrs. old
Course: Bachelor of Science in Birth date : February 25, 1999
Entrepreneurship Birthplace : Sta.Rosa, Laguna
Gender : Female
SECONDARY: Civil Status : Single
Governor Felicisimo T. San Luis Citizenship : Filipino
National Agro-Industrial High Height : 5”
School Weight : 38 kilos
Siniloan, Laguna Religion : Roman Catholic
2011-2015 Father’s Name : Rey Rufino
Mother’s Name : Lyra L. Rufino
ELEMENTARY: Language Spoken : Tagalog
Kapatalan Elementary School
Siniloan, Laguna SEMINAR AND TRAINING ATTENDED
2005-2011
Participant, 6th Annual Conference for Entrepreneurs,
above information is true and Educators and Student’s
correct to the best of my 1st Laguna University Young Entrepreneurs
knowledge and belief. Society Invitational Summit
CHARACTER REFERENCE
Rexyl L. Rufino Laguna University
Applicant’s Signature Santa Cruz, Laguna

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LAGUNA UNIVERSITY

College of Entrepreneurship, Management and Accountancy 1

Brief description of the project

Title of the study

The study entitled REALJAMIVALY Biteful Churros in Brgy. Labuin Sta.

Description of the logo

Figure 1. The business logo

Significance of the Project

The result of the study will be a great benefit to the following:

Customer – proposed product is desired to be handy to the customer that is always on

Objectives of the business

The proposed business is guided by the following objectives:

1. To present an overview of the market of REALJAMIVALY Biteful Churros in

2. To present a small business model.

3. To present a financial viability of the budget for the proposed business.

5. To serve as the partial fulfilment of the course.

Figure 2. The store location and work place

The survey is conducted to the students of Laguna University. The survey is

The proponents used multistage sampling, to make statiscal assumption about

ORGANIZATIONAL AND MANAGEMENT STUDY

The organizational and management study aim to enhance the organization

The Business Organization

The researchers will use partnership as the form of business. Partnership is

Table.1 Proponents of the business

Angcahan, Lyca Nicole C. 18 Filipino Pagsanjan, Laguna 16.67%

Banasihan, Jaimelyn V. 19 Filipino Los Baños, Laguna 16.67%

Carizo, Alberto P. 21 Filipino Pila, Laguna 16.67%

Dela Vega, Mildred N. 18 Filipino Siniloan, Laguna 16.67%

Lateo, Vanessa G. 20 Filipino Sta. Cruz, Laguna 16.67%

Rufino, Rexyl L. 19 Filipino Siniloan, Laguna 16.67%

Democratic Leadership is an organization that involves the redistribution of

Leadership, on the other hand, can be thought as the power of an individual

Democratic leadership attempts to manage with democratic principles, such as

 Distribution of responsibility – A manager that leads democratically will distribute

 Empowering group members – Leaders must empower their members so that

By the year 2023, REALJAMIVALY Bitefull Churros will be one of the

REALJAMIVALY Biteful Churros are committed to create food stall that

Figure 3. Organizational Structure

Table 2. Manpower Requirements

Manager  Male/Female  highly  Responsible

Legal requirements are deemed necessary in this study due to the

The following are the requirements needed in the proposal business:

 Mayor’s Permit – is one of the requirements for every business or company

Organizational Policies and Procedures

Health, Safety and welfare benefits

 Proper storing of ingredients

Any personnel may be retired upon getting to retirement age must

This chapter is about the marketing aspect of the proposed business. It

General Market Information

Size and Composition

Determining the size and composition is an important area in pursuing a

Table 3. Size and Composition of the Target Market

COMPOSITION ACCORDING TO WILLING

Figure 4. Distribution of respondents according to willingness to buy the

Separating the age of the respondents allows the proponents to know

COMPOSITION ACCORDING TO AGE

Figure 5. Composition of respondents according to age

Figure 5 shows the target market of REALJAMIVALY Biteful Churros. The

Daily Food Allowances

Figure 6. Distribution of the Respondents According to their Daily Allowance

Segmentation of the Target Market

This is the process of dividing a broad consumer or business market. The

Table 4. Segmentation of the Market