1101IBA Management Concepts

Final Exam Practice Questions (Relevant to Part B of your final exam)

Topic: Apple & 1101IBA Module 3

Refer to the Apple case on page 368 of the Text book (eText Section 13.4).

Note: This case study is not part of the final exam. It is designed to give students an idea about the
type of exam essay questions in the final exam.

VIP: See the 1101IBA portal Week 12 for the two final exam case studies

Practice Final Exam Case: The death of an innovator

The death of Steve Jobs in 2011 sent the world into mourning for the loss of a great innovator. No
longer would the world witness Apple’s enthusiastic CEO clad in his characteristic black turtleneck
sweater and faded jeans extolling the virtues of a new product at its official launch. However, as
United States President Barrack Obama pointed out, millions of people would learn of this sad news
through a device designed by his company. This was testimony not just to his eye for innovation, but
his ability to bring innovations to market and to turn a profit from these innovations. Indeed, Steve
Jobs is remembered more for his presentations on stage rather than his time in a laboratory.

Steve Jobs, therefore, was able to develop unique products that were so innovative they did not
need to compete on price. As a leader, he was able to inspire, but many observers of Apple
wondered aloud if the company would survive without his inspiration.

In the years since, it has become clear that current leader, Tim Cook, lacks the vision and clout that
his predecessor was famous for when it comes to big decisions. Recent product launches have failed
to elicit the buzz we have come to expect from an Apple announcement.

‘Apple is at a disadvantage [compared to rivals such as Google and Samsung] because its disrupter
has gone’, says journalist and author Tukari Iwatani Kane.

Sources say Cook likes to delegate, a contrast to Steve Jobs’ perfectionist style that saw him focus on
every detail of the company’s products and marketing. With some recent product releases earning
widespread criticism for software flaws, critics wonder if Jobs would have allowed the same mistakes
to occur.

Cook also encourages his team to have a work–life balance — employees now take more holidays.
Kane believes this is to the detriment of the company saying, ‘I think to continue to be the edgy
company that drives innovation requires an intensity that’s just insane’.
Practice questions only.

a) Name, and describe what type of organisation they are (i.e. profit-driven/government/non-profit)
(in one [1] to two [2] sentences) [1 mark]

Type your answer here

b) Is leading and managing change important to Apple? Explain how (in two [2] to three [3]
sentences) [2 marks]

c) Does Apple have any interests in social responsibility? Link in a relevant social responsibility
theory to help you explain (in three [3] to four [4] sentences). [2 marks]

d) What do you feel motivates Apple employees to work for the organisation? Apply a relevant
motivation theory that we have learnt from the course (in four [4] to five [5] sentences). [3 marks]