Channels of Distribution

our company has around 289 systems dealers who exclusively deal in the Company's systems
businesses consisting of packaged air conditioning and cold rooms. These dealers are provided
technical expertise, installation and service competence of a high order. On the other hand, room air
conditioners and refrigeration products, which are simple to install, are sold through a larger
network of approximately 289 dealers. Most of them deal exclusively with our companies products
in the HVAC domain. A few are multi-brand, multi-product dealers. The Company has established a
Channel Management Centre to oversee the policy framework, certification and development of
dealers and also put in place a Training Department for training channel partners. During the year,
the Company implemented a number of initiatives in order to strengthen the competence of the
dealer channels and make them more robust. A Management Development Program (MDP) for
systems dealers was held to impart the essentials of managing a business professionally. Systems
dealers were also put through a Sales Management training programme in order to enhance their
sales competence.

USES THE FOLLOWING DISTRIBUTION CHANNELS:

Manufacturing:
Factory
Started- 2019
Location- Dadra
Area- 6000sq m

Our factory is all integrated through business intelligence tools and services, all
modern manufacturing concepts have been incorporated.
The factory manufactures window mounted, split, cassette, and slimline
air conditioners. Assemble will occur at the same place.

Window mounted AC split AC

 Cassette AC Slim-line AC

Distribution- our company uses indirect distribution channel for the distribution of
our products. Our company uses one level channel for the distribution where
company sell the product direct to the retailers. We have exclusive retailers in 9
cities that are as follow:- Mumbai-15,Pune-15,Nagpur-10,nasik-10,Bhiwandi-
5,Ahmedabad-10,Vadodara-5,Hyderabad-15,Jaipur-10.

Producer Retailer Consumer

WAREHOUSING:
Warehouse enables to store, ship and distribute goods from manufacturing location. Our company
has located its warehouses right at our manufacturing facility in Dadra in U.T. Of Dadra. Our
warehouse perform 5 key features that helps us in ensuring smooth delivery.

1) Receiving- Receiving is the most important part of warehouse it involves lot of activities, first
the goods received are checked then the goods are inspected for damage. If there is any
physical damage, a thorough investigation of all of the goods in the shipment is carried out.
After inspection, the goods are taken to the putaway area.
2) Putaway- Putaway is the process of moving the goods from the receiving area to the place
where they will be stored. In this process we calculate the resource and space required for
each item. Here Similar goods are stored together so that they can be located and distributed
easily.The operators handling the putaway process confirm that the correct storage location
has been found and place the goods into their assigned slot before confirming the completion
of the process.
3) Packaging- Packing consists of combining all the items in a sales order together and getting it
ready for shipment. This process involves packing the items in a suitable container, printing
relevant labels etc.
4) Shipping- shipping is the process of dispatching orders to the retailers so that they can sell
our products

TRANSPORTATION:
Transportation is a key element in successful supply chain management. Trucks are faster than
railroads for short distances, and they are about even over longer distances. However, because of
different shipping requirements and the availability of different modes of transportation as goods
move between regions of the country different modes of transportation are often combined. This is
referred to as intermodal transportation.

1. Rail Transport- Railways are the most important means of transportation in India. The
improvement in railway communications in recent times has played a most important part in
the internal development of the country. They have brought the different parts of the
country closer. The advent of the railway has been of special advantage to the peasantry.

2. Road Transport- India has a vast network of roads, both metalled and unmetalled. Road
transport helps to connect with retailers on a faster level thus company mosty prefer road
transport as an option.