GAMAFA

Activity litrendshoe.co
GABRIELLA JASMINE - CEO
Customer Jobs, Pains, and Gains FADILAH ALDO ALIMUDIN - COO
GABRIELLA AURELIA N.O. - CFO
MARIA MONICA HILLERY M.A. - CMO

Context
By now you have identified your customer segments and your niche already, right? So, how does it help the
customer if you just identified the segment but do not understand their pain points? How would you further
address customer issues, if you did not know what these issues are?

In this activity, you will identify the Customer Jobs, Pains, and Gains.

To understand how to do so, watch these 2 videos:

Foundational Course in Entrepreneurship

1. Video: Customer Segments – Concept

2. Video: Customer Segments – Example

Instructions:
Think of the customer segments that you have identified for your business idea. Fill the Customer Segment
section of the Value Proposition Canvas with the following:

o Customer Jobs
o Pains
o Gains

Customer and Solution Page 1 of 2

© Wadhwani Foundation For Students’ Use
www.nen.org V01
 Activity
Customer Jobs, Pains, and Gains
Foundational Course in Entrepreneurship

CUSTOMER JOBS:
1. Have a unique or custom footwear
2. Not having to spend much money
3. Impress their friends

PAINS :
1. Might not know what design they want
2. Not get the best price for the customize footwear
3. Not satisfied with the available service (not as expected)

GAINS :
1. Having a one of a kind design for their footwear
2. Having the recognition from their peers
3. Safetiness of their footwear (not dented or lost)

Customer and Solution Page 2 of 2

© Wadhwani Foundation For Students’ Use
www.nen.org V01