Proposal for

"Toni New
VIS"
Renew your image without
lose your essence.
Danna Cardona
Natalia Cabrales
Kiara Rojas
Milena Gutierrez
Tanya Sandoval
Camila Suarez
Proposal 01
According to the necessity from
ToniCorp to renew their image we
propose # different packaging desing
that meet and maintain the image of
what ToniCorp conveys to its
02
customers.
Sustainable Package
Keeping ToniCorp's sustainable ideals, We propose
that the new packaging be produced with resistant
bioplastics that also are resistant to heat
treatments.
Raw Material (Packaging with
Bioplastics)
These packaging are made from Biodegradable
Polyethylene of vegetable origin which facilitates
its recycling.

03 Raw Material (Packaging Label)

For our packaging labels, we use Natural Prigments

to make them biodegradable.
 01 Proposal

How to know To know which will be the impact of these new

its impact? packaging desings in the customers we propose

provide an study of neuromarketing with a Focus
Group of 100 people aged 18 to 49

02 Objectives of the study

Collect information about what aspects of
packaging desing cause pleasure or
displeasure in the consumer.

Based on the previous data, we look for create

the relevant adjustements in the final
packaging desing before its production.
Why us?
We have an interdisciplinary group of professionals
ready to conduct a 360 evaluation and keep a
continuous improvement in the company

Reverse logistics
Inventory management
Supplier logistics
Study in the management of operations of
production lines
 Proposal
for new
packaging
Spoonable yogurts
Flavors
Strawberry
Peach
Chocolate
Spoonable yogurts
New package characteristics

Figures inspired by the

traditional ponchos of
Ecuador Visible brand
logo Includes spoon

Bright colors

Fresh and
Triangular modern
shape image
Flavored Milk
Milk you can flavor with flavored straws adjusting to the consumer preference

Triangular
Triangular
shape
shape
Oatmeal drink
New package characteristics

A package for you to feel like

eating at home, like a cereal bowl

A package for you to feel like toppings you can add to your
eating at home, like a cereal bowl oatmeal drink