Project Plant Pals | SMART Goals

January 5

Rewrite the two goals below to make them SMART. Then explain what makes
them Specific, Measurable, Attainable, Relevant, and Time-bound.

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants to improve its brand awareness by
increasing the number of unique visitors on its website by 15k/month by the end of
the year”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The team knows how to redesign the website and build a landing page. Marketing
team already tracks the number of unique visitors

What makes this goal measurable? Does it include metrics to gauge success?
Response: This goal will be complete when the number of unique monthly visitors on the
company’s website will be 15k or more compared to the time before the plant pal service
launch

What makes this goal attainable? Is it realistic given available time and
resources?
Response: The company knows that with the publicity around the launch of the new designed
app, their customer base will grow by at least 15%. Team also has enough time till the end of
Q3 to finish the project.

What makes this goal relevant? Does it support project or business objectives?
Response: The company has a clear vision to support other projects by adding new websites
and increasing brand awareness. This helps in bringing new customers and also helps with
customer retention

What makes this goal time-bound? Does it include a timeline or deadline?

Response: The goal will be complete if it has a clear deadline, in this case this needs to be
clearly defined that “Office green wants increase brand awareness by end of Q3”
Goal Two: “Office Green wants to raise the customer retention rate.”

SMART Goal Two: “Office Green wants raise the customer retention rate”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: : The team knows how to redesign the website and build a landing page.
Marketing team already tracks the number of unique visitors

What makes this goal measurable? Does it include metrics to gauge success?
Response: This goal will be complete when the number of unique monthly visitors on the
company’s website will be 15k or more compared to the time before the plant pal service
launch

What makes this goal attainable? Is it realistic given available time and
resources?
Response: The company knows that with the publicity around the launch of the new designed
app, their customer base will grow by at least 15%. Team also has enough time till the end of
Q3 to finish the project.

What makes this goal relevant? Does it support project or business objectives?
Response: The company has a clear vision to support other projects by adding new websites
and increasing brand awareness. This helps in bringing new customers and also helps with
customer retention

What makes this goal time-bound? Does it include a timeline or deadline?

Response: The goal will be complete if it has a clear deadline, in this case this needs to be
clearly defined that “Office green wants increase brand awareness by end of Q3”