PUNE INSTITUTE OF BUSINESS MANAGEMENT

EMOTIONAL
INTELLIGENCE
Assignment

SUBMITTED BY:
AKANSHA SAXENA
MBA18C12
Develop a plan to inculcate and nurture a learning culture in an organization?
A learning culture is a collection of organizational conventions, values, practices and processes.
These conventions encourage employees and organizations develop knowledge and competence.
An organization with a learning culture encourages continuous learning and believes that
systems influence each other. Since constant learning elevates an individual as a worker and as a
person, it opens opportunities for the establishment to transform continuously for the better.

The Advantages of a Learning Culture

There are many benefits of a cultivated learning culture in an organization. These include, but
are not limited to:

 Increased efficiency, productivity and profit

 Increased employee satisfaction and decreased turnover

 An improvement mindset among employees

 A developed sense of ownership and accountability

 Ease in succession/transition

 A culture of knowledge inquiry and sharing

 An enhanced ability for workers to adapt to change

For learning to be effective in an organization, the knowledge that is encouraged must be related
to the business. More so, individuals in an organization should be working together rather than
learning individually. Shared learning enables companies to increase their staff quicker and solve
problems more efficiently.
How to Create a Learning Culture in an Organization?
The first step in creating a culture of learning in your workplace begins with your leaders. Since
they are reinforcing training initiatives, they should be supportive of a learning environment.
Otherwise, they should alter the way they see the company and look at it from a different
perspective.
Some key steps in creating a learning culture in the workplace are as follows:

 Formalize training and development plans. For a learning culture to be ingrained, it

should be mandatory for all individuals in the organization. Training and development
plans that are not formalized run the risk of not being taken seriously and as a result, not
implemented.
  Give recognition to learning. Employees who have successfully learned new skills and
abilities should be recognized and encourage others to follow suit.

 Get feedback. Sessions and polls should regularly be done to evaluate the benefits of
training and development, as well as to determine whether the training investment is well
spent.

 Promote from within. One of the advantages of training is having employees who are
ready for a bigger role. Announce an internal job posting to encourage employees to gain
knowledge.

 Develop knowledge and information sharing into a formal process. People will be

more encouraged to share knowledge and information if they are required to do so.
Formalizing the process makes sure that everyone who needs the information gets it.

Strategies for building a learning objectives

strategie
unlearn learn
s to built reinforce digital
old new
learning learning support
habits habits
culture
Top Five Entrepreneur in World
Bill Gates

Bill Gates was born on October 28, 1955 in Seattle in a family having rich business, political and
community service background. His great-grandfather was a state legislator and a mayor, his
grandfather was vice president of national bank and his father was a lawyer.

Bill believed in achieving his goals through hard work. He also believes that if you are intelligent
and know how to use your intelligence, you can reach your goals and targets. From his early
days Bill was ambitious, competitive and intelligent. These qualities helped him to attain great
position in the profession he chose also Bill was deemed by his peers and his teachers as the
smartest kid on campus; Bill’s parents came to know their son’s intelligence and decided to
enroll him in a private school, known for its intense academic environment. That was the most
important decision in Bill Gate’s life where he was first introduced to computers. Bill Gates and
his friends were very much interested in computer and formed “Programmers Group” in late
1968. Being in this group, they found a new way to apply their computer skill in university of
Washington. In the next year, they got their first opportunity in Information Sciences Inc. in
which they were selected as programmers. ISI (Information Sciences Inc.) agreed to give them
royalties, whenever it made money from any of the group’s program. As a result of the business
deal signed with Information Sciences Inc., the group also became a legal business.
 Within a year, Bill Gates dropped out from Harvard. Then he formed Microsoft. Microsoft’s
vision is “A computer on every desk and Microsoft software on every computer”. Bill is a
visionary person and works very hard to achieve his vision. His belief in high intelligence and
hard work has put him where he is today. He does not believe in mere luck or God’s grace, but
just hard work and competitiveness. Bill’s Microsoft is good competition for other software
companies and he will continue to stomp out (challenge) the competition until he dies. He likes
to play the game of Risk and the game of world domination. His beliefs are so powerful, which
have helped him increase his wealth and his monopoly in the industry.

           Bill Gates is not a greedy person. In fact, he is quite giving person when it comes to
computers, internet and any kind of funding. Some years back, he visited Chicago’s Einstein
Elementary School and announced grants benefiting Chicago’s schools and museums where he
donated a total of $110,000, a bunch of computers, and provided internet connectivity to number
of schools. Secondly, Bill Gates donated 38 million dollars for the building of a computer
institute at Stanford University.

Ratan Tata

One of the most well-known and respected industrialists in India, Ratan Naval Tata is the
Chairman of Tata Sons and Tata Group. At the age of 73, Tata heads one of the country’s largest
conglomerates which comprise nearly 100 firms with revenues totaling about USD 67 billion. He
is also the chairman of major Tata companies such as Tata Steel, Tata Motors, Tata
Teleservices. Power, Tata Consultancy Services, Tata Tea, Tata Chemicals, The Indian Hotels
Company and
Tata was born on December 28, 1937 in Mumbai, in one of the richest families. His great
grandfather was Jamsedji Tata, founder of the Tata group.
In 1962, he joined the Tata Group and his first job involved working with the Tata Steel division
in Jamshedpur, where he worked with the blue-collar employees shoveling stone and working
with the furnaces. He was appointed the Director-in-Charge of the National Radio & Electronics
Company Limited (Nalco) in 1971 and was successful in turning Nalco around.
Tata later paved his way to become the Chairman of Tata Industries and was instrumental in
ushering in a wide array of reforms. It was under his stewardship that Tata Consultancy Services
went public and Tata Motors was listed in the New York Stock Exchange giving it more
international power and recognition. He is credited with leading the Tatas' successful bid for
Corus- an Anglo-Dutch steel and aluminum producer as well as Jaguar and Land Rover brands
from the Ford Company.
During his tenure the company witnessed the launch of india’s first truly Indian car, ‘Indica’.
The car was the brainchild of Tata. In 2000 Tata's food division acquired tea firm Tetley for GBP
70 million. In the year 2009-10 the group’s revenues have grown nearly 12-fold, totaling USD
67.4 billion. In year 2000, he was honored with Padma Bhushan by the government of India. He
was also conferred an honorary doctorate in business administration by Ohio State University, an
honorary doctorate in technology by the Asian Institute of Technology, Bangkok, and an
honorary doctorate in science by the University of Warwick. Tata has a personal fortune of GBP
300 million and owns less than 1% of the colossal group. Over two thirds of Tata Group is
owned by charitable trusts that finance good causes.
His retirement may still be a year away, but Tata has started chalking out plans on his post-
retirement. He plans to set up a design centre of international standards and scale. He has led
development of many innovative designs and products, the most celebrated being Nano. The idea
of Nano was born with his concern for the safety of nuclear families commuting on two-
wheelers. He was the one who suggested that the miniature car should be fitted with just one
windscreen wiper. This reduced its price and maintenance cost.
A bachelor in real life, Tata loves privacy and shuns media spotlight. He has only CDs, books
and dogs for company. The business baron drives himself to work in an unremarkable Tata
sedan.
Standing tall with his contemporaries with a staggering fortune and world recognition, Ratan
Tata has amazingly never featured in the ‘Forbes billionaires list’.

Tim Cooks
Under CEO Tim Cook's watch, Apple has sold hundreds of millions of iPhones, booked
hundreds of billions of dollars in profit, and launched new products like Air Pods and Apple
Watch.

In fact, Cook says, he's never had a bad year as CEO of Apple.

"I've only had good years. No, seriously," he said in an interview with Fast Company

"Even when we were idling from a revenue point of view - it was like $6 billion every year -
those were some incredibly good years because you could begin to feel the pipeline getting
better, and you could see it internally. Externally, people couldn't see that," he continued.

The last time Apple reported about $6 billion in revenue was in 2003, when Cook was COO,
which was also the last time the company reported a down quarter until 2016. In the December
quarter, Apple posted $88.3 billion in sales and $20.1 billion in profit.

But Cook said he doesn't focus on quarterly results, and that they have little to no effect on
Apple.

"Stock price is a result, not an achievement by itself. For me, it's about products and people,"
Cook said. "Did we make the best product, and did we enrich people's lives?"

'If I were king for a day'

Kevork Djansezian / Getty Images

One reason that Cook doesn't like measuring Apple's success by sales and profit is that he
believes that the 90-day quarterly public company earnings calendar is a "negative."

"Why would you ever measure a business on 90 days when its investments are long term?" Cook
asked in the interview.

"If I were king for a day, that whole thing would change. But when I really get down to it, here,
it affects a few of us because we have to do a quarterly call and so forth, but does it affect the
company? No," he continued.

Instead, he says, he focuses on Apple's customers and how they're liking products like the iPhone
or MacBook. He said he reads several user comments or criticisms a day, and calls Apple
customers "jewels."

Cook's emphasis on customers as stakeholders reflects a growing trend in public corporate

management: a move from the short-term profit focus started by activist shareholders in the
1980s and toward a better understanding of all stakeholders beyond the company's shareholders.

What Cook said in the Fast Company interview sounds a lot like a letter sent by BlackRock CEO
Larry Fink earlier this year.

"Society is demanding that companies, both public and private, serve a social purpose," Fink
wrote in an open letter to corporate CEOs. "To prosper over time, every company must not only
deliver financial performance, but also show how it makes a positive contribution to society.
Companies must benefit all of their stakeholders, including shareholders, employees, customers,
and the communities in which they operate."

Still, Apple has been spending billions in recent years on share buybacks and dividends, keeping
its shareholders happy, with another dividend increase on the horizon after a recent tax benefit.
Turns out, it's a lot easier to put other stakeholders first when you've never had a bad year.

Jeff Bezos
Born on the 12th of 1964, Jeff Bezos is the Founder, chairman and CEO of Amazon.com, the
online merchant of everything that has played a significant role in the upliftment of eCommerce
as well.
Today, with an estimated net worth of $66.7 Bn, Jeff is listed as the 3rd wealthiest person in the
world (August 2016). Under his guidance, Amazon.com has also risen up to a market cap of
$292.6 Billion and has become the world’s largest online retailer and a model for Internet sales.
It was recently reported in July 2016 that Jeff ($65.3 billion) has surpassed Warren Buffett
($64.9 billion) to become the third wealthiest person in the world.
But how did that happen?
Well, Jeff owns close to 18% of Amazon. Now, with the drastic growth in business, their stock
price too had risen by 50% since February. To add to that – after Amazon reported better-than-
expected results of around $850 million in profit for the second quarter and their share price rose
further in after-hours trading as well.
On the other end, Warren Buffett who also owns close to 18% of Berkshire, had made a donation
of $2.86 billion of Berkshire stock to the Bill & Melinda Gates Foundation and four family
charities. This affected their stock price greatly.
Furthermore – there has been a Wells Fargo bank’s fake account scandal, which has led the bank
to be fined with a combined $190 million by the California and federal regulators as it was
alleged of illegally opening millions of unauthorized accounts to meet their aggressive internal
sales goals.
This further resulted in a 3% drop in company shares and Warren Buffett, who owns 2 million
shares of Wells Fargo, lost $1.3 Billion. To worsen things more – Berkshire Hathaway also
owned 10% of the bank.
The only two billionaires richer than Jeff Bezos remain Bill Gates ($78 billion) and founder of
Zara – Amancio Ortega ($73.1 billion).
This is what led to Jeff’s rise, and Warren Buffett’s fall drop!

Mark Zuckerberg

Mark Zuckerberg, born May 14, 1984, was a Harvard undergraduate when he started the
Facebook social networking website. An early fan of computers who had developed a "smart"
mp3 player in high school, Zuckerberg had previously been reprimanded by the Harvard
administration for his Facemash site, a Harvard-specific photo rating site that operated like
HotOrNot.com but used photographs taken from Harvard's online facebook, without the subjects'
permission. (A facebook, lower-case, is a collection of student photographs designed to
introduce students to each other.)

In February of 2004, he started "The Facebook," which took the goals of those lower-case
traditional facebooks and combined them with the social networking of Myspace-like sites.
Unlike Facemash, The Facebook was opt-in -- any Harvard student could create an account, and
by the end of the month, more than half of the undergraduates had done so. Zuckerberg expanded
the service quickly, offering it to all Ivy League schools by the end of the spring and more
schools the following semester. The Wirehog site was created as a companion filesharing site for
Facebook users, and by the end of 2004, The Facebook had over one million registered users.

The advertising revenue made it easier to raise venture capital, and Zuckerberg and his associates
purchased the facebook.com domain from its previous holder and dropped the "The" from the
site's name. Over time, Facebook became more and more inclusive, opening its doors to all
college students, faculty members, and alumni (anyone with a confirmed educational-domain
email address), and in 2006 added networks for high school students. Since fall of 2006, the site
has been open to anyone who wishes to join -- a shift away from the student-centric origins
which many users have decried.

Meanwhile, a Craigslist-like Facebook Marketplace has been added to the site, along with a
platform for offering applications. Microsoft purchased a 1.6% stake in the company for $240
million in October of 2007, and the following month the Facebook Beacon service premiered -- a
controversial initiative that blends marketing and social networking, which has come under
considerable criticism for the way that it can broadcast information about a user's activity outside
of the Facebook site, without adequately warning them.

Zuckerberg moved to Palo Alto to operate Facebook full time, taking a leave of absence from
Harvard; the Facebook offices now occupy four downtown buildings.
"a young man who successfully connects everyone in the world .. really great discoveries in this
era.."

SWOT Analysis of HERSHEY’S The Chocolate Company

STRENGTHS WEAKNESS
strong brand portfolio Not able to tackle
Good reyurns on capital challenges by new
expendiuture entrantrs
high level of customer Need more investments
satisfaction in new technologies

OPPORTUNITIES
Untapped market China
& India
Eco- friendly products
Diversification in non
chiocolate candies
THREATS
Growing companies like
Mars having a hold over
the market
reliying on advertisement
rather thann product
innovation