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    1) Bell Pottinger caused a scandal by creating fake social media profiles that amplified attacks and stirred up racial tensions in South Africa. They also substantially edited Wikipedia pages. 2) To be reinstated by the PRCA, Bell Pottinger's CEO will publicly apologize and the company will partner with watchdog groups to ensure clients are properly handled and past mistakes are not repeated. 3) Bell Pottinger will strategize image-building campaigns, conduct risk audits of clients, and abide by codes of conduct to portray an ethical transformation and rebuild trust.

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    1) Bell Pottinger caused a scandal by creating fake social media profiles that amplified attacks and stirred up racial tensions in South Africa. They also substantially edited Wikipedia pages. 2) To be reinstated by the PRCA, Bell Pottinger's CEO will publicly apologize and the company will partner with watchdog groups to ensure clients are properly handled and past mistakes are not repeated. 3) Bell Pottinger will strategize image-building campaigns, conduct risk audits of clients, and abide by codes of conduct to portray an ethical transformation and rebuild trust.

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    9 views6 pages

    Specialaized PR and PR Research Assignment

    Uploaded by

    Urban legend
    1) Bell Pottinger caused a scandal by creating fake social media profiles that amplified attacks and stirred up racial tensions in South Africa. They also substantially edited Wikipedia pages. 2) To be reinstated by the PRCA, Bell Pottinger's CEO will publicly apologize and the company will partner with watchdog groups to ensure clients are properly handled and past mistakes are not repeated. 3) Bell Pottinger will strategize image-building campaigns, conduct risk audits of clients, and abide by codes of conduct to portray an ethical transformation and rebuild trust.

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    of 6

    SPECIALAIZED PR

    AND PR RESEARCH
    ASSIGNMENT
    Strategies to get the Bell Pottinger company
    reincluded in the PRCA list of companies
    Submitted by-
    akshat rai angurala 008
    Akshay Kumar Dashora 009

     
    PROBLEMS 1
    A scandal was caused by the
    company on account of creating

    WITH THE fake social media profiles that


    amplified attacks on opponents

    COMPANY
    of the gupta's and stirred up
    racial tensions in south africa.

    PAST AND 2
    Substantial editing of wikipedia
    page about the gupta's thereby

    PRESENT
    violating wikipedia's policy.

    Making fake terror news in iraq


    3 as well as manipulation of
    wikipedia on behalf of their
    clients including oakbay
    investments.
     KEY MESSAGES

    BEING ETHICAL
    The company CEO will come out and provide a holding statement to the publics and apologise
    for their wrong doings.

    SET UP A POSITIVE IMAGE PERCEPTION AMONGST THE


    Since, the company is described as TRADE BODY
    having the most controversial client list. By roping in consumer watch dog
    The company will rope in consumer organistions the company will make sure
    watch dog organisations so that these that its clients are correctly handled and
    organisation will make sure that the no past mistakes would be repeated
    clinets wont suffer from any scam by Bell
    Pottinger.
    TACTICS

    CLIENT TESTIMONIALS
    The new clients will review the company's work in one quarter and then give their testimonials
    about their work with the inputs from watch dog organisation.

    IMAGE BUILDING RISK AUDITS FOR EVERY


    The company will strategize campaigns
    CLIENT
    The company will start a new policy of
    for ethical practices and compare their
    auditing risks for clients every month and
    past works and their work in the last
    publish this report so that a positve
    quarter to portray a positive image as
    image of the comapny will be formed on
    how the company's situation has
    account of the ethical practices.
    changed.
    TACTICS (CONTINUED)

    ABIDING BY THE CODE OF


    CONDUCT
    The company will make sure that it is abiding by the code of conduct provided by the PRSA
    and will publish its reports in its monthly press releases which will help them in maintaing a
    positive image.

    AUDITS BY LAW FIRMS PAYING BACK TO THE


    The company will take all the employees
    CLIENTS AND THE INVESTORS
    work in the scrutiny and remove all the The company will pay back all the money
    employees involved in wrong doings in to their loyal investors and clients which
    the past. The company will hire new set got affected due to the company's
    of employees and keep doing audits from situation.
    law firms on a monthly basis.
    THANK YOU

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