Visual Paradigm Online Free Edition

paM yenruoJ remotsuC

Phase 1 Phase 2 Phase 3 Phase 4
Wants to wear a new dress Options available on online Purchases dress through Wore that dress for the
for a wedding/event and in physical stores are an online channel or event but it is now sitting
coming up too pricey through a physical store or idle in your closet with
got the dress stiched many similar dresses

1 2 3 4
Customers are  unhappy
at this stage Customers are unhappy
at this stage
Custimers are overall Customers are satis ed
satis ed at this stage at this stage

Pain Point 1 Pain Point 1 Pain Point 1 Pain Point 1

Social Pressure to wear new Problem of a ordability Hassle of going to the Excessive inventory
and trendy clothes since dresses are extremely physical store
expensive

Pain Point 2 Pain Point 2 Pain Point 2 Pain Point 2

Need to upload pictures on
social media
Discounts only on out of Need to match every item Can't recoup investment
season or low demand and need to get it delivered since dress has no utility
stock  in time for the event now since it can't be worn
again or no longer ts
Visual Paradigm Online Free Edition