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  • SE - Value Proposition

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    Shavika
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    1) Value Gap 2 refers to the areas of customer dissatisfaction or pain points that cause customers to feel unhappy or switch. 2) To identify Value Gap 2, success metrics are defined for a customer group, core job, and core job context to determine where customer dissatisfaction lies. 3) Examples show defining metrics for listening to music on the go and determining variables that affect the metrics to identify value gaps and do customer research for validation.

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    SE_Value Proposition

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    1) Value Gap 2 refers to the areas of customer dissatisfaction or pain points that cause customers to feel unhappy or switch. 2) To identify Value Gap 2, success metrics are defined for a customer group, core job, and core job context to determine where customer dissatisfaction lies. 3) Examples show defining metrics for listening to music on the go and determining variables that affect the metrics to identify value gaps and do customer research for validation.

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    © All Rights Reserved
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    10 views4 pages

    SE - Value Proposition

    Uploaded by

    Shavika
    1) Value Gap 2 refers to the areas of customer dissatisfaction or pain points that cause customers to feel unhappy or switch. 2) To identify Value Gap 2, success metrics are defined for a customer group, core job, and core job context to determine where customer dissatisfaction lies. 3) Examples show defining metrics for listening to music on the go and determining variables that affect the metrics to identify value gaps and do customer research for validation.

    Copyright:

    © All Rights Reserved
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    of 4

    Value Proposition

    Value Gap 2
    Success metrics for “Customer
    Group”, “core job” and “Core job
    context” can help us find out the main

    WHAT is Value Gap 2


    Customer Dissatisfaction Areas
    or simple where the customer
    dissatisfaction lies.

    We can see that while filling the value


    gap it is important to know what are
    the pain points of the customers and
    what makes them unhappy,
    dissatisfied and switch
    Example of Value Gap 2 in
    case of Apple products
    Broad success metrics ---defined for further narrowed down group: ‘Mac PC, trying to listen to music on
    the go ‘
    Know what songs are best suited to my
    current ‘on the go’ situation

    1 Time it takes to gather and store required sons


    when playing in that situation
    Total cost of listening to music 6 2
    across various ‘on the go’
    situations Time it takes to gather and order stored
    music songs in that situation
    Time taken to revise song selection, 3
    order or deselection in that situation 5
    4 Reliability : that music songs play as
    intended in that situation

    Value gap: the metrics above were unsatisfied in many ways


    Need to look at variables affecting these metrics to get the value gaps
    Customer Research done to get validation on ‘value gaps’
    OFO Case: Value Gap 2

    Trip Time and Distance to be covered


    The cost of getting
    Most Efficient Route from current location
    to get to campus tio campus

    Energy and Efforts Efforts to move one’s


    Consumed personal belongings

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