THE CREATIVE APTITUDE TEST :-

Mail your task to

astha@innovatia.co.in & tanishk@innovatia.co.in
TASK 1 -
Check out the Instagram page of Incolor Comsetics.
(https://www.instagram.com/incolorcosmetics/)

Done?
Think of 5 engaging posts ideas that can connectwith the audience for the Incolor along
with the post caption. Make it interesting. Think unique and fresh in terms of cosmetic
brand. It could be GIF, standard post, or catalogue.

TASK 2 –
Fortofino (https://www.instagram.com/fortofino.official/) is an Indian physical jewelry
retailer, headquartered in Jammu and Chandigarh, India. They are currently planning to
go online as their website is under development. They want to head start their social
media presence and is currently planning to roll out a new campaign. You are required to
come up with a big ticket campaign for the brand that will be used across all of its online
channels, and even offline!
Explain graphics, references and content and how Fortofino can integrate this campaign
online and offline through marketing activations. Think out of the box and really
engaging online / offline integrations.
Clearly define captions & graphics, keep platform limitations in mind.
TASK 3 –

You’ve landed a chance to design and execute a campaign for Yes Madam
(https://www.instagram.com/yesmadambeauty/) that everybody remembers. The brand is
looking to leverage an idea on which it can create multiple creative posts, and wants it to
be something different from what they are currently doing!
You are required to come up with campaign idea and graphic descriptions consisting of
creative campaign/post ideas. The campaign idea should have more than 3 graphics / sub
ideas.
Clearly define captions & graphics, keep platform limitations in mind.