1.

Give the negative and positive effects of the micro and macro marketing environment on how
they play their roles in the organization. Read and analyze carefully these questions for the
POSITIVE and the NEGATIVE side of the marketing environment.

POSITIVE: How do the actors and forces of the marketing environment support the
organization increase its revenue and keep it growing?
NEGATIVE: How do the actors and forces of the marketing environment destroy the
operation of the company and would cause its possible shutdown.

A. The negative and positive role of MICRO MARKETING ENVIRONMENT (10 PTS)

Example 1. EMPLOYEES
POSITIVE NEGATIVE
If the organization’s employees are Employees become negative if they will reveal
skilled, productive, can contribute good the company secrets, unwilling to support and
ideas to the company and show loyalty, company’s products, and destroy it to others.
and ready to protect the organization
2. DISTRIBUTORS
POSITIVE NEGATIVE
Many distributors carry a stock of the Distributors often demand a long period of
products they sell - so they buy in bulk, exclusivity, so you need to be sure that you
and take care of warehousing and choose one that has experience selling your
inventory control in the overseas market. type of products and has customers for the
kind of goods you sell
3. SUPPLIERS
POSITIVE NEGATIVE
Suppliers can negotiate price especially If suppliers tied in a contract a hospitality
when buying bulk business might not able to get goods or
services from a cheaper supplier
4. GOVERNMENT AGENCIES
POSITIVE NEGATIVE
Government agencies can enjoy a two- You can be assigned anywhere. Many
day off in a week which is most often not government employees have bigger chances
being practiced in private companies. of being transferred from one place to
another.
5. BANKERS/LENDERS
POSITIVE NEGATIVE
Bankers provide financial services to Bankers often struggle with work-life balance
institutional investors and large as many loan officers are flooded with new
corporations, you’re probably more business when residential mortgage interest
familiar with commercial banks. rates drop.
6. PUBLIC
POSITIVE NEGATIVE
The public are responsible for building Negative publicity turns off candidate from
your company’s image, the customers or applying.
the industry.
 B. The negative and positive roles of MACRO MARKETING ENVIRONMENT (10 PTS)

1. COMPETITION
POSITIVE NEGATIVE
Competition forces lessen your market Competition decreases your market share
share, it can also force you to becom e and shrinks your customer base, especially if
a better business. It’s easy to coast demand for your products or services is
when you’re the only option. limited from the start.
2. POLITICAL-LEGAL
POSITIVE NEGATIVE
Political legal are able to present political Political legal might have a selfish propaganda
information to the voting population in a that could hurt national interest.
manner that is readily understandable.
3. TECHNOLOGICAL
POSITIVE NEGATIVE
Using information technology, a What makes all of these technological
marketer can reach an enormous developm ents less than perfect is that they
number of people with just the click of a are available to everyone. If only one
button. promoter had access to advanced technology,
he would certainly have a tremendous
advantage.
4. ECONOMICAL
POSITIVE NEGATIVE
A market economy should be very There is a risk that the market forces of
responsive to changes in consumer demand and supply may not work well. In fact,
demand. In fact, in this economic there may occur, what is called market failure
system, consumers are said to be with market forces failing to ensure the
sovereign. maximum benefit for society.

5. SOCIAL CULTURAL
POSITIVE NEGATIVE
Locals benefit from improved facilities Behavior of locals who resent tourists taking
which are primarily provided for tourists. over their community.

2. Give any of these SCENARIO, EXAMPLE, APPLICATION or YOUR EXPERIENCE/S that is

related to the Ethical Issues in the four levels of marketing mix. (10 PTS.)

MARKETING MIX SCENARIO, EXAMPLE, APPLICATION or YOUR EXPERIENCE

Product Mang Inasal
- Mang Inasal product is grilled chicken. The secret of it is the use of
local herbs and spices that make the chicken taste good. Its product
offering have also expanded not just grilled chicken. They have sisig,
 grilled pork, bangus, chicken feet, wings, pecho, liver and baticulon,
fish and pork sinigang, batchoy, bihon, pancit molo, pinoy burger, pinoy
merienda, pinoy panamis, pinoy pampagana, add-ons and more. And
offer an unlimited rice and soup.
Price Mang Inasal
- Mang Inasal has an affordable meal. It is a barbecue fast food that has
Paborito Meals, Sulit Meals and Merienda Meals which ranges from 49-
99 pesos on which on the budget of every pinoy. The company also
began to offer 29 pesos unlimited coke.
Place Mang Inasal
- Mang Inasal is located nationwide with a niche market. It is very
accessible because their branches are mostly located in the Mall. The
restaurant atmosphere is really native. The ambiance is good and the
facilities were clean and they serve the food on time.
Promotion Mang Inasal
- One of its promotions is advertising. Advertising is conducted on TV,
radio, in cinema, online and in the press for example in newspapers
and magazines. Using philanthropy as a means for promotion- Mang
Inasal contributes to several non-profit organizations as a way to
improve product image and awareness in local communities.

3. Give the CORPORATE SOCIAL REPSONSIBILITY of some existing well-known businesses.

(20 pts.)

SOCIETY

EXISTING WELL-KNOWN
COMPANIES
COMPANY CUSTOMER

EXISTING COMPANIES CORPORATE SOCIAL RESPONSIBILITIES TO SOCIETY

1. LEGO Lego will invest $150 million over the next 15 years with a
focus on addressing climate change and reducing waste. It
has reduced their packaging as well as investing in an
alternative energy source and plans to source 100%
renewable energy by 2020. To accomplish this the company
will hire a team to support its commitment to using
sustainable materials and plans to reach a 90% recycling
rate.
2. Coca-Cola Coca-Cola’s massive fleet of delivery trucks contributed 3.7
million metric tons of greenhouse gases to the world. They
have made major changes to their supply chain practices
including investing in new alternatively fueled trucks. Their
initiatives are intended to create a 25% reduction in their
 carbon footprint by 2020.
3. Netflix & Spotify From a social perspective, companies such as Netflix and
Spotify offer benefits to support their employees and families.
Netflix offers 52 weeks of paid parental leave, which can be
taken at any time whether it is the first year of the child's life
or another time that suits their needs. This compares to 18
weeks at other tech companies. Spotify offers a similar
program, although for a shorter duration of 24 weeks of paid
leave.
4. Bosch Half of Bosch’s research and development budget is invested
in creating environmental protection technology. By 2021 the
company will have invested €50 million to support
universities and research programs that are focused on the
environment, energy and mobility in Germany, India, the U.S
and China through Bosch Energy Research
Network, otherwise known as BERN.
5. Starbucks With an eye to hiring, Starbucks is looking to diversify their
workforce and provide opportunities for certain cohorts. By
2025 it has pledged to hire 25,000 veterans by 2025 as part
of their socially responsible efforts. This hiring initiative will
also look to hire more younger people with the aim of
"helping jump-start careers by giving them their first job'.
While globally the company has joined with the UN Refugee
Agency to scale up the company’s support and efforts to
reach refugee candidates to hire 10,000 refugees by 2022.