Hajjah Zulianti. S.Pd., M.A.

DISCOURSE AND GENRE

Genre : Business Letter

Setting of the The text is a kind of business letter which was written by S Granville on
text October 15 1978 in England.
Focus and This letter is a response to the letter written by J. du Pont who requested
perspective of the catalogue and full details of export prices, terms of payment and
the text sample of leathers. This letter focuses on giving information about those
which were requested by J. du Pont. Besides that, the writer informed
that his representative for Europe, Mr. J. Needham, will visit Paris and
asked him to make an appointment to visit J. du Pont during the period.
Purpose of the  Explaining the details of export prices, terms of payment, giving
text information about the catalogue requested by J. du Pont.
 Giving information that his representative for Europe, Mr. J.
Needham will be in Paris from 24th to the 30th of October.
 Informing J. du Pont that Mr. J. Needham will visit him during the
period.
 Inviting to do business corporation.
Audience, role  The audience of this letter is J. du Pont (managing director) as the
and purpose in primary readership. The secondary readership such as other
reading the text employees who are involved in this business.
 The purpose of the readers in reading the text is to know the
information given by western Shoe Company Ltd about what they
have requested on their previous letter.
Relationship Writer (S. Granville) and primary readership (J. du Pont) and secondary
between writer readership (employees) writing for information.
and readers of
the text
Expectation, The writer expects that (1) the reader will receive and understand the
conventions, details of export prices and terms of payment which are enclosed and
and catalogue that will be sent to the reader. (2) The writer hopes that the
requirements reader knows information about Western Shoe Company Ltd
for the text representative for Europe, Mr. J. Needham who will visit Paris and
could make an appointment. (3) The writer expects that the reader could
 see Mr. J. Needham to see the full range of samples of hand-made lines
and discuss a negotiation contract. (4) The writer hopes that Western
Shoe Company can do business with Fournier ET CIE company.
This letter is written by the following convention and requirements of
business letter. It is written in formal language by attaching the name of
company of the sender. Date, month and year are written after it. In the
opening section, the writer writes the name of company and the address
of addressee. Salutation is used to greet the addressee. The body letter
consists of four parts, the first is thanking of the previous letter sent by
the addressee, explaining the details required, informing the
representative visit and the last the expectation to have business
together. In closing section, the writer writes a sign off followed by
signature and name of the writer.
Background Through this letter, the writer shares to the readers about the catalogue,
knowledge, export prices and terms of payment. The writer also shares the
values, and information about their representative who will visit the reader for the
understanding detail samples and negotiation contract.
The important thing shared in this letter is that the writer will look
forward to the opportunity to doing business with the readers.
Relationship the This letter is a response to the previous letter by J. du Pont who
text has with requested for the detail information of the product of Western Shoe
other text Company (Genre Chain)