SWOT ANALYSIS OG GREENWICH COMPANY

Strength

 Loyal customer base

 Proven recipes
 Experience managing cash flow for the business
 Unique product vs. chain/franchise pizza operations
 Winner of “best pizza in town” award, 3 years running
 Price is not a factor in earning business-people willingly pay a premium for this unique
pizza.

Weaknesses

 High employee turnover

 Dining room décor is dated
 Single oven slows down order time during busy hours
 Limited funding for business improvements
 Poor at marketing and creating exciting promotions
 Menu items that aren’t pizza have generally been unsuccessful

Opportunities

 New interest from local media

 Expanded market due to closing of cross-town pizza shop
 Dessert pizza to increases order size
 New industrial park nearby is adding new businesses and a large amount of employees
who need lunch and food for meetings
 Interest in opening a second location in a neighboring town is strong
 Possibility to expand bar and add televisions to capture the sports crowd

Threats

 New pizza shop is opening 2 miles away

 Local farm closing which supplies the fresh tomatoes for homemade sauce
 Trends around healthy eating, organic ingredients and gluten free options
 New shopping center opening that is expected to have two new restaurants
 Anyone can get into the pizza/ restaurant business with few barriers