Disha

Disha, a social venture will be a stitching service chain that allows customer to stitch its Non-
Stitched garments at value priced and convenience to their schedule and workday. We will do
this with the aid of skilled female workforce.

It is an initiative towards betterment in the standard of living of poor female class who is skilled
but is less educated and unemployed. We are aiming at their economic independence by utilizing
and canalizing their skills in a better way and provide a source of income generation to them.
Hence, it contributes towards their social upliftment.

Vision

“To contribute towards the social upliftment of lower income group women in the society”

Mission

“To enable the skilled female class belonging to lower income group to set up entrepreneurship
venture thus, making them economically undependable”

Marketing Highlights:
Market Size & Opportunity

In Aligarh, there is a huge potential lay in non-stitched garments market, the recent survey
conducted by us; it is found that 79% of the population is single out of which 54% females prefer
Non-Stitched Ethnic garments. The Majority of population chose Value Pricing as the driving
force behind the buying decision. The Indian Ethnic Wears is chosen as the fastest moving
Apparels by 77% of the population.

Products & Services

Our prime area of expertise lies in quality of stitching, we believe in value pricing. We deals in
sewing Indian Ethnic Wears comprising Salwar Suits, Lehnga Chunni, Punjabi cut wears. We
also stitch Schools Uniforms at very affordable prices.

We provide distinctive services to our customers including Beading Work, Embroidery, Hand
Printing, Phulkari Bagh, and Tie and Die.

Target Market

Our prime focus is on non stitched market at Aligarh. We are covering the selected locations
comprising Schools, Girls Hostel of Aligarh Muslim University, Private Girls Hostels, and
specific households in the nearby area of Aligarh Muslim University.
Our Target Group is people who are below the age of 35yrs, especially the Students including
undergraduates, graduates and post graduates.

Competitive Analysis

As far as competition is concerned in Aligarh there are no big or reputed players in stitching
segment. Our direct competition comes from the ladies tailors who are operating in different
locations in the city.

In the survey, it is found that people while taking buying decision gives more weightage to two
important aspects of competition i.e. Quality and Value Pricing.

Marketing Strategy

Operational Highlights:
Supplier Summary

We primarily restrict our operations in three different locations of Aligarh which are located at
Upper Fort. Our supply chain includes initially three stitching centers run by ladies who have the
prior experience in this occupation and each lady is managing a team of 10 ladies.

These centers have been finalized by conducting a thorough survey of the female standard of
living in Aligarh and level of education and employment giving prime weightage to skills.

Management Team Overview

Critical roles and pertinent skills

Financial Highlights.