Translated from Vietnamese to English - www.onlinedoctranslator.

com

PROJECT: FRUIT PEELER

Member :
1. Nguyen Van Thang - 19143336
2.
3.
4.

I. COMPANY CONTACT INFORMATION

• Official company name: XAMXAM

• Full company address: HCMUTE - Vo Van Ngan - Thu Duc - VietNam.
• Main contact for the project (name of product): Fruit Peeler

• Final decision maker for the project: Nguyen Van Thang

• Email: 19143336@student.hcmute.edu.vn
• Hosting (if you currently have a provider): 19001902

II. MISSION STATEMENT

 1. GENERAL
• What is the timeline for the project?

20.9-25.9
KSKH, KSTT 24.10-30.10 31.10-6.11
Mindmap Structural Design The report
Develop the idea

26.9-2.10 17.10-23.10
7.11-13.11
Sketching products Material search
Finishing and Editing
on software suitable

3.10-9.10 10.10-16.10
14.11-20.11
Discuss completing Principle design
Finishing the product
ideas on software work

2. PROJECT OBJECTIVE - BUSINESS GOAL

1. Main objective for the project.

The product design is compact, convenient, and safer than traditional paring knives.

2. Message to customers.
Change your mind - change your life
3. Sub-goals.
Popularizing multi-use, essential kitchen products.
Product improvement.
4. What is your overall goal (eg: increase sales, change company image, reach new
markets)?
Access new markets.
Increase sales.
5. How does the company differentiate itself from its
competitors? The promotions approach the trend.
Friendly staff, quick to answer questions.
6. The main reasons why customers choose your company?
More convenient with diverse features
7. What are the company's business goals towards this product?
Bringing the highest profit by various forms of marketing to customers.
8. How is the project profitable?
Sales through convenience stores, supermarkets.

Selling goods online through the company's website or third-party applications

III. USER NEEDS

1. Who is your target audience (customers/consumers/users) (eg men and women 18 -
50, middle income, ethnicity)?
Suitable for all ages, especially for housewives in the family and young
children, the elderly.
Average monthly income of customers: 5 million - 10 million VND
2. What do you feel are the three most important needs of your target audience as
it relates to your business (e.g. product purchase, customer service, etc.)?
Quality products sold in the market. Get
feedback from customers.
The product improvement to be more suitable and convenient for customers.

3. What characteristics and information do users have?

Popular people, housewives, students, restaurants, the elderly, ...

4. What do users need, what are their needs, and what are their purposes?
  Cheap
  Quick action
  Save time
  Easy to use
SUMMARY : MISSION STATEMENT PROJECT florist
INTELLIGENT RESULTS
Product Description

• A fruit peeling device, has two functions of manual and automatic peeling. Device
Smart in the kitchen.
Main business objectives
• Products introduced in 2020
• 50% gross profit margin
• 10% market share of fruit peeling machines by 2025
• Reach new markets, increase sales by 2025
Primary market
• Consumers do it themselves

• Households in need of amenities

Secondary market
• Ordinary consumer
• People who have problems with bones and joints, difficult to clean
Assumption

• Hand
• Support
• Rechargeable AA battery technology, supports automatic quick fruit peeling
• Safety technology CB (safety sensor)
Related parties
• Buyers and users
• Retailers
• Sales force

• Distributors and Dealers

• service center
• Manufacture