LOVELY PROFESSIONAL UNIVERSITY

Mittal School of Business Faculty of Management

Name of the faculty member: Dr Veer P.Gangwar Max. Marks: 30

Course Title: Essential of Consumer Behaviour Course Code: MKT251

Date of Allotment: 10/09/2021 Date of Submission: 10/10/2021

S. Roll No Objectives of Topic Details Evaluation Expected

No Academic Parameters outcomes
Activity
1 All To test the The course instructor will The evaluation for this It will enhance
Students analytical allocate a company to the task will be rubric the students
of the thinking, students. The student based. The rubric communications
section communication have to visit the firm's parameters prevalent skill along-with
skills, clarity of
website and prepare at are as : their self
thoughts and
least 5 most popular but confidence
capability to
hold the different products items Customer value given
discussion of the and the benefits that each by any 5 different
students item offers to consumers. products of the
The student have to company: 10 marks,
analyze whether all the
benefits provided by the Features, Advantages,
products is believable and and Benefits of 5
will they persuade products: 10 marks,
consumers to buy the
different versions of the Relate the chosen
product. products with the
given hierarchy(ies) of
Maslow’s need theory:
10 Marks

NOTE: Online submission only. Submission in pdf. After last date, no offline submission allowed. Submit before 10th Oct 2021.