a

vi
ed
Strategies
Medium

Asus

ar
sh
Promotion Strategy :

as
w
Asus Zenfone Max Pro
m e
co rc
M2
o. sou
re

MICA DM
dy

1
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 Asus- Zenfone Max Pro M2
The 4 P’s Marketing

a
vi
Strategies

ed
Medium

• Product- Zenfone Max Pro M2

Asus

Asus
ar
sh
• Place- Online (exclusively on Flipkart)

as
w
• Price- Rs 10000- Rs 15000

m e
co rc
• Promotion- Print ads, YouTube ads, TVC, Digital ads (Flipkart)
o. sou
re
dy

2
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 TARGET GROUP PROFILING

ea

a
Ar

vi
ed

Strategi
Medium

Asus
Asus
ar
Age Group

es
sh
as
In
co

w
m
e

m e
co rc
o. sou
re
dy

3
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 CHANNELS
TVC ORM
Print ads -
Magazines &
newspapers

a
Digital Marketing - Pop up

vi
Website Press Conferences stores
FB, Insta, YouTube,
SEO, blogs

ed

Strategi
Medium

Asus
ar

es
PROMOTIONAL MATERIALS

sh
as
w
m e
co rc
o. sou
Press Kits - Online Internal
Captivating Ad Online blogs Press Pop up Stores
Reputation Communicati
Photographs creatives - & PR conferences
re

Management ons - Emails

Print & contents
dy

Digital
4
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To build Brand image and increase
recognition and recall

a
TVcommercials
commercials

vi
TV
DISHA PATANI

Strategi
ed
Brand ambassador

Medium

Asus
ar

es
sh
 Increase Television Print-
commercial frequency on Newspaper

as
popular GEC Posters
(Streets)

w
 Creatives for various print

m e
advertising – Newspaper
ads, magazine ads, co rc
o. sou
posters, etc. Regional campaigns in Radio Ads –
FM channels & OTT Platforms
re

 Buy more OTT Space to

dy

increase visibility 5
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Digital strategies

Create Unique Hashtag Campaign (post

a
images using #myzenmoment) to endure

vi
interaction with TG.

Strategi
ed

Medium

Asus
Create innovative Social media contests
Digital

ar

es
for Asus consumers to build loyalty.

sh
Marketing

as
Promote positive reviews of Tech experts
as testimonials on social media pages.

w
m e
Create innovative banner ads for
websites. co rc
o. sou
Regularly update SEO.
re
dy

6
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 a
vi
ed

Strategies
Asus
Medium
ar
sh
THANK YOU!

as
w
m e
co rc
o. sou
re
dy

7
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