Engineering Management-Business Functions

Manuel S.
Enverga University Foundation

Lucena City, Philippines
Granted Autonomous Status
CHED CEB Res. 076-2009
Expanded Tertiary Education Equivalency and Accreditation Program (ETEEAP)
Field of Engineering Management
“MANAGING THE BUSINESS FUNCTIONS”
Name: Jayson Araojo

BSEE- ETEEAP (OFW)
Section 2A
Instructor: Dr. Guillermo M. Rago Jr.
December 17, 2017
COLLEGE OF ENGINEERING AND TECHNICAL DEPARTMENT

Telefax No. (042) 710-3151; E-Mail: engg.dept_mseuf@yahoo.com.ph
Manuel S. Enverga University Foundation
1. Why is operations management an important activity?

Answer:
Operations Management is important activity due to its design and management of products,
processes, services and supply chains. It considers the acquisition, development, and utilization
of resources that firms need to deliver the goods and services their clients want.
The survey of OM ranges from strategic to tactical and operational levels. Representative
strategic issues include determining the size and location of manufacturing plants, deciding the
structure of service or telecommunications networks, and designing technology supply chains.
Tactical issues include plant layout and structure, project management methods, and equipment
selection and replacement. Operational issues include production scheduling and control,
inventory management, quality control and inspection, traffic and materials handling, and
equipment maintenance policies.
Who are qualified to become operations manager?

Answer:
How to Become an Operations Manager
An operations manager oversees many of the practical, everyday functions of a business or
organization. This may include things like human resources, policy management, public
relations, and logistics. An operations manager will usually supervise other department heads
and is often the go-to person in the event of a company crisis.
To become an operations manager, your best skill will be your ability to communicate well
with people from all walks of life. The people working under you will need to respect you, but
also feel that you are approachable. This can be a hard balance to strike.
Another important skill is time management. With your job covering so many different facets of
a business, you will need to be able to manage your time well and prioritize when necessary.
Education Requirements to Become an Operations Manager
To become an operations manager, you will need a four-year bachelors degree in business, or a
similar field. More importantly, you will need to have quite a bit of work experience behind you
before you will be considered for this type of role.
The best major you can have in college is business administration. A degree in marketing,

finance, or accounting, would also be applicable. Some operations managers have a degree in the
field they work in, for instance engineering or communication and then complete an MBA later
on.
Operations managers that work for the big companies and demand a higher salary often have a
postgraduate qualification, usually an MBA. If you are currently working somewhere in the
business field, and have your sights set on becoming and operations manager, then completing an
MBA is a good idea. There are many study options available, including online degrees which
allow you to complete your coursework on your own time.

2. Choose a firm/company with an existing marketing unit and draw the organization chart
of the firm showing the marketing unit and its relationship with other unit.

TYPES OF MARKETING STRUCTURE:
 Perfectly Competitive Market

 Less market power
 Price takers
 Goods are homogenous
 Free entry and exit
 Perfect information
 Monopolistic Competition
 Many firms
 Free entry and exit
 Differentiated but highly substitutable product
 Oligopoly
 Small number of firms
 Product differentiation may or may not exists
 Barriers to entry
 Monopoly
 There is a market power
 One product
 Barriers to entry
Perfectly Competitive Markets
Price Taking
1. The individual firms sell a very small share of the total market and, therfore, cannot influence
market price.
2. The individual consumer buys too small a share of industry output to have any impact on market
price.

3. Provide an example of the following:

a. Advertising Message
EXAMPLE OF ADVERTISING MESSAGE:
NIKE “RUN”
Actual park bench are removed to promote nike running gear.
Reference:
http://webcache.googleusercontent.com/search?q=cache:xJOfJB4qQVYJ:inspirationfeed.com/in
spiration/advertising-inspiration/50-creative-effective-advertising-
examples/+&cd=2&hl=en&ct=clnk&gl=ph&client=firefox-a
b. Publicity Release

IMMEDIATE RELEASE Contact: Payten Carroll, Communications

Assistant
(202) 624‐5269
pcarroll@nascsp.org
White House Hosts Weatherization Supply Chain Industry Event with NASCSP
Washington, D.C. – June 15 — The White House, together with the National Association for
State Community Services Programs (NASCSP), held the first ever Weatherization Supply
Chain Industry Event this morning. This event showcased the value, economic impact, and
contribution to technological advancements of the Department of Energy’s (DOE)
Weatherization Assistance Program (WAP) supply chain.
“Weatherization enables suppliers to develop cutting‐edge technologies that reduce energy costs
for those homes that can least afford it,” said Steve Payne, NASCSP’s board president and
weatherization director of the Department of Commerce, Community Services and Housing
Division in Washington state. ”These manufacturers create the green technology jobs that our
country needs to compete in the global energy economy.”
Since the program’s inception over 35 years ago, seven million homes were weatherized and
continue to save an average of $400 in heating and cooling costs each year. Weatherized
homes saved $2.1 billion nationally last year. Additionally, a recent University of Minnesota
study found that every dollar spent on Weatherization in their state created an additional $1.09
in economic activity, while every direct job created added an additional .77 indirect jobs in the
state.
Rodrick Williams, founder and owner of Energy Specialists Inc. in Alaska noted, “As the
largest residential energy efficiency program in the country, Weatherization is a real job
generator. In 2010, with the influx of Recovery Act funds, Weatherization supported more than
14,000 American jobs—many through small businesses and individual contractors, like my
company.”
WAP works to reduce home energy costs and improve the health and safety of low‐income
families. This event highlighted, not only the benefits to low‐income families, but also the
extended influence that WAP has on manufacturers, suppliers, and service installers. Since
nearly all WAP products are made in the U.S., the economic impact of WAP extends far
beyond the households served.
The Weatherization Network leads the nation in advancing technology, research, and work
practices that make residential energy upgrades cost effective, safe, and comprehensive. WAP

forms the foundation of the Home Performance industry and has a direct and immediate impact
on the growth and sustainability of the private market.
About NASCSP
NASCSP is the premier organization advocating for and enhancing the leadership role of States
in preventing and reducing poverty. State administrators of two federal programs—the U.S.
Department of Health and Human Services’ Community Services Block Grant (CSBG) program
and the U.S. Department of Energy’s Weatherization Assistance Program (WAP)—comprise
NASCSP’s membership. Both CSBG, which funds Community Action Agencies (CAAs), and
WAP, an energy efficiency program, address the needs of low‐ income families.
###
REFERENCE:
http://www.waptac.org/Print-Media/Press-Release-Examples.aspx


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Manuel S.

Enverga University Foundation

Expanded Tertiary Education Equivalency and Accreditation Program (ETEEAP)

Field of Engineering Management

“MANAGING THE BUSINESS FUNCTIONS”

Name: Jayson Araojo

December 17, 2017

COLLEGE OF ENGINEERING AND TECHNICAL DEPARTMENT

1. Why is operations management an important activity?

Who are qualified to become operations manager?

Education Requirements to Become an Operations Manager

COLLEGE OF ENGINEERING AND TECHNICAL DEPARTMENT

COLLEGE OF ENGINEERING AND TECHNICAL DEPARTMENT

COLLEGE OF ENGINEERING AND TECHNICAL DEPARTMENT

TYPES OF MARKETING STRUCTURE:

 Perfectly Competitive Market

Perfectly Competitive Markets

COLLEGE OF ENGINEERING AND TECHNICAL DEPARTMENT

3. Provide an example of the following:

EXAMPLE OF ADVERTISING MESSAGE:

Actual park bench are removed to promote nike running gear.

COLLEGE OF ENGINEERING AND TECHNICAL DEPARTMENT

IMMEDIATE RELEASE Contact: Payten Carroll, Communications

COLLEGE OF ENGINEERING AND TECHNICAL DEPARTMENT

COLLEGE OF ENGINEERING AND TECHNICAL DEPARTMENT

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