Vietnamese people and overseas trip

Q&Me is online market research provided by Asia Plus Inc.

Respondents profile

• Number of respondents：493
• Females and males, 20~49 year old
• Area: Vietnam
• Conducted time: August 2016
Summary
• Among those people who have been to overseas, Singapore
was most answered at this survey. Most of them have been to
Asian countries for their overseas trip.
• A country that want to go the most is Japan.
• In following, Korea is popular especially among females in
20’s.
• Many males and people in 30’s and 40’s would like to go to
the US.
• The top reason they want to go to the other country is “to
enjoy the beautiful scenery / nature”
• Top 3 cities they would like to go is Tokyo, Seoul, and New
York, respectively.
 Background

Following to the rapid economic

growth, overseas trip has become a
new trend among Vietnamese
people recently. Neighboring
countries are trying to attract
Vietnamese tourists by proposing
tour packages, attending to
“international travel mart” in HCMC,
etc. We researched about where
Vietnamese people would like to go
as well as the reasons behind it.
 Countries Vietnamese people have been to
１．Singapore ２．Cambodia ３．Japan

３０ ２４ １８

４．Thailand ４．Malaysia ６．Korea ７．United States

１７ １７ ９ ７

Most of people who have been to overseas visited Asian

countries.
Q. Where did you go? (N=174)
 The countries they would like to go the most
30%

15%14%
13%

8%
7%
5%
3% 3%
1% 1%

About 30% of respondents want to go to Japan which is the most

popular.
Korea (15%) and the United States (14%) following to Japan.
Q. What country would you like to visit the most? (N=493)
 The countries they would like to go the most

United Indoneasi
Japan Korea Singapore Europe Thailand Australia China Taiwan Others
States a
All 30% 15% 13% 14% 9% 6% 3% 3% 1% 1% 5%
20's 34% 18% 13% 11% 7% 6% 4% 2% 0% 0% 5%
30・40's 25% 11% 14% 18% 9% 7% 3% 3% 2% 2% 5%
Male 27% 11% 15% 17% 11% 7% 1% 4% 1% 2% 4%
Female 32% 19% 12% 12% 6% 6% 6% 1% 1% 0% 6%

20’s have more interest into Japan. Also, they are tend to choose Korea
but people in 30’s and 40’s choose the United States more.
Korea is more popular among females, and the US for males.

Q. What country would you like to visit the most? (N=493)

 Why they would like to go to overseas?
76%

63%

52%

40%

25% 22%
21% 20%
19% 16%
16%
13% 14%
10% 11% 8%
8% 3%
6% 6%4%
1%

All Those choose Japan

About 76% want to see the beautiful scenery and nature in

Japan.
Q. Why would you like to go there? (N=493)
 Ranking of the cities Vietnamese people would like to go

World Ranks Japan Ranks

1. Tokyo (Japan) 1. Tokyo

2. Seoul (Korea) 2. Osaka
3. New York (US) 3. Hokkaido
4. Singapore 4. Kyoto
5. Paris (France) 5. Kawasaki
6. Bangkok (Thailand) 6. Nagasaki
7. Osaka (Japan) 7. Kobe
8. California (US) 8. Okinawa
9. London (UK)
10．Sydney (Australia)

Q. What cities would you like to visit? (N=493)

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49%
22% 22%

18% 78%
17%

14%

8% 8% 8% 8%
8% 7% 51%
7% 7% 7%

3% 3% 22%
1% 1%
0%
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