Motorbike maintenance in Vietnam

Q&Me is online market research provided by Asia Plus Inc.

Asia Plus Inc.
 Objective

Motorbike is the main transportation in Vietnam.

This survey was made with an intention to
understand Vietnamese motorbike maintenance
behavior.

The survey was conducted to 529 male &

female among 18-39 years old in HCM & Hanoi
in Jan 2018
Motorbike maintenance behavior in Vietnam
 Motorbike brands in use
Total By city

HCM 69% 23%

Yamaha
19%
Ha Noi 86% 11%

Honda
74% Other cities 69% 24%

Honda Yamaha Suzuki SYM Piaggio

Honda is the top brand Vietnam with 74% market share, and extremely strong
in north
Q. What is the motorbike brand that you use most often?
 How to check the maintenance timing
How do you check? How often do you check
By Kilometers
20% 14% 1000 kilometers
26%
2000 kilometers
21% 3000 kilometers
32%
5000 kilometers
Others
38%
By time
55% 7% 11%
Once every month

15% Once every 1 - 3 months

Once every 3 - 6 months

36%
Only when motorbike has issues Once every 6 months
Based on the kilometers 31%
Once a year
Based on the time

Q. Which kilometer mark/ time period that you take your motorcycle to maintenance?
 Location for motorbike maintenance
17%
33% 30% 36% 31% 31%
38% 38% 37%

83%
67% 70% 64% 69% 69%
62% 62% 63%

Total Male Female HCM Ha Noi Others Lower Middle Upper

Income Income Income
Brand service shop Local repair shop

Upper income people prefer to take their motorbike to brand service shop for
maintenance than other classes
Q. Which place do you often maintenance your motorcycle?
 Maintenance shop decision factors

Recommend
Good Comfortable
Bought from Nearby Reasonable Know the Motorbike Brand ed by Due to big
service atomospher
this shop location cost staff official store specialty friends size
quality e
/relatives
Total 50% 42% 39% 29% 19% 18% 16% 10% 5% 5%
Male 52% 39% 42% 32% 17% 18% 14% 8% 5% 6%
Female 48% 45% 36% 26% 20% 18% 17% 11% 7% 5%
18-24 51% 42% 35% 30% 14% 16% 11% 10% 5% 4%
25 - 29 48% 38% 46% 30% 19% 16% 16% 9% 6% 7%
30-39 50% 46% 38% 28% 24% 23% 21% 10% 6% 6%

The shops that bikes were bought tend to be used for maintenance as well
Q. Why do you choose this location?
Behaviors of oil and tire maintenance
 Experiences of oil and tire exchange
Oil Tire

99% 99% 99% 100% 97%

86% 86% 87%
72%
53%

< 1 year 1-2 2 - 3 years 3 - 5 years > 5 years < 1 year 1-2 2 - 3 years 3 - 5 years > 5 years
years years

Exchange frequency goes up as years go by

Q. Since you purchase the bike, have you exchanged oil/ tire?
 Buying Behavior
Oil Tire
12% 9% 15% 12% 10% 15%
29% 35%
35% 40%
42% 47%

62% 56%
53% 48%
43% 37%

Total Male Female Total Male Female

I use what is rcommended I use what is rcommended
I chose from what are recommended I chose from what are recommended
I chose it I chose it

Male tends to choose the brand on their own

Q. Do you choose the brand by yourself or choose the brands that was suggested by the motorbike mechanic?
 Popular tire and oil brand
Oil Brands Tire Brands

Castrol 76% Casumina 29%

Caltex 17% Bridgestone 20%
Total 16% Michelin 20%
Shell 13% Dunlop 19%
Valvoline 6%
Yokohama 19%
Motul 6%
Maxxis 16%
BP 5%
Firestone 9%
Repsol 5%
IRC 5%
Victor 2%
AP Sài Gòn 2% Pirelli 3%
Idemitsu 1% Others 3%
Liqui Moly 1% Continental 2%

Castrol is dominant for oil. Casumina is no.1 for tire

Q. Which oil/ tire brands do you tend to choose?
 Popular oil brand (by city)

Castrol Caltex Total Shell Valvoline Motul BP Repsol AP Sài Gòn Victor
Total 76% 17% 16% 13% 6% 6% 5% 5% 2% 2%
HCM 76% 16% 17% 21% 5% 9% 8% 5% 5% 2%
Ha Noi 77% 18% 18% 11% 9% 4% 4% 2% 0% 1%
Others 75% 16% 12% 5% 6% 3% 2% 7% 2% 3%

Castrol is dominant nation-wide

Q. Which oil brands do you tend to choose?
 Popular tire brand (by city)

Bridgeston Continenta
Casumina Michelin Yokohama Dunlop Maxxis Firestone IRC Pirelli Others
e l
Total 29% 20% 20% 19% 19% 16% 9% 5% 3% 3% 2%
HCM 41% 26% 18% 22% 16% 18% 8% 5% 3% 2% 3%
Ha Noi 18% 18% 29% 17% 23% 10% 10% 2% 5% 6% 2%
Others 25% 15% 11% 16% 16% 20% 7% 7% 2% 2% 1%

Casumina is very popular in HCM while Bridgestone has better share in Hanoi
Q. Which tire brands do you tend to choose?
 Reason to exchange tire

Part of regular Others - please

Had flat-tire Tire got worn Tune up my bike
maintenance specify
Total 63% 62% 15% 9% 1%
< 1 year 75% 33% 15% 15% 0%
1 - 2 years 63% 57% 11% 8% 1%
2 - 3 years 59% 65% 17% 9% 1%
3 - 5 years 67% 59% 13% 13% 1%
> 5 years 58% 79% 17% 6% 0%

More reasons for worn tires when years go by

Q. Why did you exchange tire?
 Place to Exchange
Exchange Oil Exchange Tire

At brand maintenance At local repair shop 64%

65%
service shop

At brand's maintenance
At local repair shop 45% 57%
service shop

At local washing shop 20% At repair vendor on the street 17%

Help from Friends/ Relatives 6% Help from Friends/ Relatives 5%

Exchange by myself 5% Exchange by myself 1%

65% rely on brand service shop to exchange oil while only 57% exchange tire
at brand service shop
Q. Where did you exchange oil/ tire?
AUDIENCE PROFILE
Respondent profile (N=529)
Gender City

Other
cities, 26%
HCM, 38%
Female,
49% Male, 51%

HN, 35%

Age Household income * Lower Class: under 10M VND

* Middle Class: from 10-25M VND
* Upper Class: over 25M VND
Upper
Class, 21% Lower
30-39, 31% Class, 30%
18-24, 40%

Middle
25-29, 29% Class, 49%
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14%
56% 18%

7%
6%
3% 3%
1% 1%
0% 3% 3% 4%
Male Female HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
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in the industry
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