I.

Time Context
The company was started by Edgar Sia, who owned his first business at the age of twenty.[2] Sia
engaged in the food business at twenty-six years of age, opening the first Mang Inasal branch in
2003 at the Robinsons Mall Carpark in Iloilo City. The restaurant was an instant success, despite
stiff competition from other established grilled-food restaurants.
The chain opened its first branches within the Visayan region, then expanded to neighboring
Mindanao to the south before spreading to Metro Manila. The company started franchising in
2005. By 2008, Mang Inasal had opened 23 restaurants, with ten being franchised.[3] In 2009,
Mang Inasal expanded to over a hundred branches.
In October 2010, 70% of Mang Inasal was acquired by Jollibee Foods Corporation (JFC), for ₱3
billion ($68.8 million).[4] In April 2016, JFC (Jollibee Food Corporation) acquired the remaining
30% previously belonging to Injap Investment which is owned by Inasal's founder.

II. View Point

● Mang Inasal Philippines, Inc., also known as Mang Inasal, (Hiligaynon for "Mr.
Barbecue") is a barbecue fast food restaurant chain in the Philippines, established in
Iloilo City in 2003 by Edgar Sia.
● Philippines: (500 stores)
● Edgar Sia who owned his first business at the age of twenty. Sia engaged in the food
business at twenty-six years of age, and he was well known as one of the best young
business owners.

III. Statement of the problem

How can Mang Inasal sustain its … Welcome to my channel! As such, customer satisfaction and
profit maximization are its primary goals. if mang inasal were indeed a losing proposition, jfc
will not buy it. Mang inasal ( Ilonggo term for Mr Barbecue) the Philippines fastest growing
barbeque fast food chain serving chicken inasal pork barbeque and other filipino favorites , was
first established on December 12 2003 in Iloilo city. Success in fast food.
● One of the problems of Mang inasal is lack of manpower, because we know that they
serve unli rice to the customer, they also need to wait for the server to come even if it
takes long.
● The rice is not that well cooked sometimes, they need to be consistent.

IV. Statement of objective

● The big store of Mang inasal must have some manpower to serve all the coming
customers at the same time.
● The cook/chef of every store must undergo a different type of program to be qualified
and should know how to make the foods well to satisfy the customer.
 ● Clean all the facilities the store has like comfort room and other materials that the
customer and staff are using.

V. Areas of Consideration
STRENGTH
● Fast growing company with currently 445 branches and 10,000 employees
● Well oriented and train crews that will serve the customer very well
● Brand image is visible that the customer will know what mang inasal offers to the
● market
● Credible managers that will help the employees to be mold into better one and
● make the mang inasal on top
● Locally adapted food menus are offered to make the customer feel like they are
● at home
● To make customers satisfied especially those who are “Kanin Lovers”
● Advantages of the organization
● Activities of the company better than competitors.
● Unique resources and low cost resources the company have.
● Activities and resources market sees as the company’s strength.
● Unique selling proposition of the company

WEAKNESSES:

● Improvement that could be done.

● Factors that can reduce the sales.
● Competitor’s activities
● Lack of motivation to compete with different fast food chains that offer better
● quality than Mang Inasal in Singapore
● Product availability and quality (Limited menu) that the customer will like
● Customer complaint of slow service
● Low customer retention
● Decentralized talent acquisition
● High employee turnover
● Labor shortage because of too much customer

OPPORTUNITIES:

● Technological Advances
● International Expansion
● Number of offices
● Changing customer tastes
● Government regulates the non-usage of plastic
● Home meal delivery
 ● Good opportunities that can be spotted.
● Interesting trends of industry.
● Opportunities for Mang Inasal can be obtained from things such as:
● Change in technology and market strategies
● Government policy changes that is related to the company’s field
● Changes in social patterns and lifestyles.
● Local events.

THREATS:

● Changing customer tastes

● Direct competitors & Indirect competitor
● Competitive price pressure
● Trend towards healthy eating
● Similar concept and service
● Companies facing obstacles.
● Activities of competitors.
● Product and services quality standards
● Threat from changing technologies
● Financial/cash flow problems