TOPICS FOR THE SPEAKING TEST

Part 1: 70%
Part 2: follow-up: 30%
Note: You have one week to consider all of the topics and if you have any
concerns or questions related to the following topics, you can ask me for
clarification in our next session.
TOPIC 1: Describe a successful brand that you know
You should say:
1. What the brand is.
2. Where it is from.
3. What products or services it provides.
4. Why it has been successful (you may mention its effective marketing
strategies, quality, customer service, pricing, etc.)

TOPIC 2:
A. Describe functions and responsibilities of 3 departments of a
company/organization in detail.
You should say:
1. What are the 3 departments that you would like to describe.
2. What are the main functions and responsibilities of each department.
3. Which department would you like to work for?
4. Why would you like to work for that department?

B.Choose your favorite company and identify its organizational structure.

You should say:
1. What the company is.
2. What nationality it is.
3. What products/services it provides.
4. What organizational structure is employed in the company.
5. And analyze advantages and disadvantages of that organizational
structure.
TOPIC 3:
A. Describe the economic situation in your country at the moment.
1. Make a general statement about the economic climate in your country at
this time.
2. Which parts of the economy are doing well or badly and explain why?
3. What is your forecast?

B. Describe the following line graph illustrating the spending on marketing of

3 companies (in thousands of dollars) from 1993 to 1999.
1. Introduce the line graph
2. Make a statement about the general trend of each line: Overall,
…..increasing trend/decreasing trend/stability/fluctuation
3. Describe trends of each line in details.
First, I’d like to start with ….1.
When it comes to…2.,
Regarding …3…,

Marketing budget of Company X, Y, and Z between 1993 and 1999

TOPIC 4:
Analyze the advantages and disadvantages of free trade
For the advantages, you should mention who benefits from free trade and
what benefits they have.
For disadvantages, you should mention negative effects of free trade on
businesses, environment, social issues (unemployment, wealth inequality,…)

First, let me start the ball rolling by talking about the benefits of …..)
One of the greatest advantages of free trade is that ….
On top of that,
As well as that,
However, there are still several disadvantages that shouldn’t be
neglected/ignored.
First, ….
Another….could be that ….
Last but not least,….
On top of that,
As well as that

TOPIC 5:
As the Regional Manager of Cocoon, a cosmetic brand, you believe that the
best qualified person the post of Sales team leader is Jennie. However, you
know most of the sales team would prefer a male leader. If you appoint a
woman, you will probably upset the team. How would you convince the
team that a female leader like Jennie is the more suitable for the position?
You may mention Jennie’s experience, knowledge and strengths or
advantages as a woman to persuade the team.