AMA COMPUTER COLLEGE – BIÑAN CAMPUS

KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA

02-475-22-92 * 0915-506-8951

CHAPTER I

INTRODUCTION

1.1 Background of the Study

The use of social media such as Facebook, Twitter, and Snapchat has

expanded over years and has become a major part of people’s daily lives,

especially to teenagers or youth. With straightaway access through smart

phones that makes it more convenient to connect online, social media can

now be instantly reached [ CITATION Kit12 \l 13321 ].

Among the most popular social networking sites is Facebook.

Launched in 2004 at Harvard, Facebook was originally designed for

university students, but is now accessible to anyone with an email

address[ CITATION Kit12 \l 13321 ].

Teenage users use Facebook as a spying tool to see what their

friends are doing, how they look, and how they act. They often find the site

entertaining and enticing, as it serves as a convenient method of maintaining

contact with family and friends [ CITATION Hat15 \l 13321 ].

Recent research is beginning to note the potential hazards of certain

types of Facebook use, such as increasing feelings of envy and life

 AMA COMPUTER COLLEGE – BIÑAN CAMPUS
KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA
02-475-22-92 * 0915-506-8951

dissatisfaction, twisting the perception of healthy sexual relationships or

bringing about a loss of one’s self-esteem [ CITATION Nic17 \l 13321 ].

This could be because Facebook is not only used for social interaction

but also self-expression [ CITATION McA12 \l 13321 ]. Teenagers post photos and

videos of themselves to get likes and comments which can either bring a

person down or pull a person up. Mostly though, it depends on how a person

use facebook that it affects their self-esteem tremendously [ CITATION Cho12 \l

13321 ].

The present study will determine the effects of Facebook use on the

self-esteem of senior high school students of AMA Computer College Biñan.

 AMA COMPUTER COLLEGE – BIÑAN CAMPUS
KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA
02-475-22-92 * 0915-506-8951

1.2 Statement of the Problem

RESEARCH PROBLEM

What is the correlation between Facebook use and the self-esteem of senior high students

of AMA Biñan?

OBJECTIVES OF THE STUDY

1. General Objectives

To find out the correlation between Facebook use and the self-esteem of senior high

students of AMA Biñan

2. Specific Objectives

 To determine the average time spent on Facebook by the senior high school students

of AMA Biñan

 To determine the average self-esteem levels of the senior high school students of

AMA Biñan
 AMA COMPUTER COLLEGE – BIÑAN CAMPUS
KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA
02-475-22-92 * 0915-506-8951

1.3 Scope and Limitations

Scope

The study will focus on the effect of Facebook use on the self-esteem of

senior high school students of AMA Computer College Biñan of the school

year 2018-2019.

Limitations

The research study was limited by the following conditions. First, being a

Facebook user is crucial for the participation in this study, hence we exclude

students that are not Facebook users. Students that are not facebook users,

but may experience self-esteem issues due to the usage of other social

networking sites like Facebook is outside the scope of our research study.

Second, the research is limited to senior highschool students enrolled in AMA

Biñan for the School Year of 2018-2019. This means a limited age group and

a limited environmental factor for the participants of the study.

 AMA COMPUTER COLLEGE – BIÑAN CAMPUS
KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA
02-475-22-92 * 0915-506-8951

1.4 Significance of the Study

This study ought to be beneficial to the following:

 For the students; the students will be much more aware about how to use

social media responsibly. They will be oriented about the possible

consequences of Facebook usage.

 For the family; the respondent's family, relatives, or parents will be mindful

on how they should play an active role by guiding their children on using

social media responsibly, and how this might affect their children with regards

to their self-esteem.

 For the community: the study will raise awareness regarding the possible

repercussions of Facebook and any other social networking sites.

 For the researcher; the researcher will also benefit from this study, for we

will obtain new ideas and information about the effects of social media

regarding to self-esteem, which we can apply on other matters that are

associated to it.
 AMA COMPUTER COLLEGE – BIÑAN CAMPUS
KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA
02-475-22-92 * 0915-506-8951

1.5 Definition of Terms

The following important terms (arranged in alphabetical order) are defined

based on context or how they were used in the study:

Term 1. The definition should be based on how it was used in the study; it

should be in complete sentence.

Term 2. The definition should be based on how it was used in the study; it

should be in complete sentence.

Term 3. The definition should be based on how it was used in the

study; it should be in complete sentence.

 AMA COMPUTER COLLEGE – BIÑAN CAMPUS
KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA
02-475-22-92 * 0915-506-8951

1.6 Theoretical and Conceptual Framework

Theoretical Framework

Uses and Gratifications Theory

The most common theory used to understand why people engage with

social media is uses and gratifications theory(U&G). This theory was first

proposed by Elihu Katz and his partners Jay Blumler and Michael Gurevitch

in 1973 and was used to study the motives people have for engaging with the

media that they do in order to gratify their needs (Katz, Blumler, & Gurevitch,

1973).

Since then it has since been adapted for the study of social media and its

various elements such as gratifications from Facebook use, among others

which all contribute to the credibility of using this theory for the purposes of

the present study [ CITATION Spe18 \l 13321 ].

U&G focuses on consumers’ motives for using specific types of media and

the satisfaction they receive from their use [ CITATION Ala16 \l 13321 ] . However,

while people engage themselves with a social media of their own choice to

satisfy their needs, those needs are not always obtained. Often times, the

gratifications they were seeking are not the same as the gratifications they

obtain [ CITATION Spe18 \l 13321 ].

 AMA COMPUTER COLLEGE – BIÑAN CAMPUS
KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA
02-475-22-92 * 0915-506-8951

The Theory of Self-Esteem

Self-esteem is sometimes referred to as self-worth or self-respect. Too

little self-esteem can have people feeling defeated or depressed and can

lead people to make bad choices, fall into destructive relationships, or fail to

live up to their full potential. Too much self-esteem can certainly be off-

putting to others and can even damage personal relationships [ CITATION Che17

\l 13321 ].

Low self-esteem is a predictor of many negative behaviors including

depression, eating disorders, and pornography viewing. If young adults,

parents, or health care professionals are aware of the risks for these harmful

behaviors, they can take measures to increase self-esteem in young adults

before they fall victim.

 AMA COMPUTER COLLEGE – BIÑAN CAMPUS
KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA
02-475-22-92 * 0915-506-8951

Conceptual Framework

CHAPTER 2
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KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA
02-475-22-92 * 0915-506-8951

Methodology

RESEARH DESIGN

The approaches used in this study are Descriptive and Quantitative Research.
These two approaches were chosen for us finding it easy and efficient for conducting
this study.
As widely accepted, the descriptive method of this research is a fact finding study
that involves adequate and accurate interpretation of findings. Descriptive Research is
used to describe the correlation between Facebook use and the self-esteem of the
senior high school students of AMA Computer College, Biñan Campus. Quantitative
Research is then used to describe the statistical and analytical calculation of the data
collected from the survey of this study.

PARTICIPANTS
The study was composed of *** Participants. The participants consisted of randomly
selected Senior high school students that were pulled from AMA Computer College,
Biñan Campus's subject pool.

SAMPLING DESIGN AND TECHNIQUE

The researchers used the Stratified random sampling technique. This type of design

divides first the population into two or more strata, this was employed to ensure a fairly

equal representation of the variables for the study. We divide the Senior High Students

based on their Strand TVL, STEM, GAS, HUMMS, ABM , and within each section,

selection of participants was by Simple random sampling. This was achieved by writing

out numbers from __ to __ in piece of paper which was folded and put in a box. After

thorough reshuffling, the researcher selects an element, records it and puts it back in

the box until the required number is obtained.

 AMA COMPUTER COLLEGE – BIÑAN CAMPUS
KM 32 NATIONAL HIGHWAY, CANLALAY, BIÑAN, LAGUNA
02-475-22-92 * 0915-506-8951

DETERMINATION OF SAMPLE SIZE

In establishing the sample size, the researchers used Slovin’s formula.

n= N n=
1+Ne 1+ (0.05) 2
Where: n=

n = sample size

N = total no. of population n=

e = margin of error