Major activity Sub activity Responsible Tools Time frame

analysis of competitors  Define terms/operational definition Abraham field visit Oct 28- 30

o Area (sub city, region, country…) Melat document review

o Tire of health system (general Web analysis

hospital, specialized hospital, Interview

teaching…)

o Structure (private, governmental

….)
 Identifying competitors Nov 3

o Comment on the above criteria by

the core team

o Suggestion by sub team

o Select at least 3
  Prepare a checklist Nov 5

o Structure

o Resource (development)

o Service delivery

 IPD

o Peculiarity

o Staff satisfaction

o CRC

o Teaching activity incorporation

with service

 Conduct a review Nov 14

 Summary analysis and presentation Nov 16

Template
  Definition
 Type of competitor
o Brand competitor
o Industry competitor
o Form competitor
o Generic competitor
 Other type
o Direct
o Indirect
o Future

The focus of your analysis:

 A list of your main competitors

 An overview or what you know about them
 Who their target customers?
 A list of their products or services
 What media they use to market their goods and services
 Their current and past marketing strategies
 Their value proposition and effectiveness
 An analysis of all of the strengths and weaknesses of your competition (and your own company)
 An overview of the strategies being used by the competition to achieve their objectives
 An overview of the market and projections for the future