Digital marketing

No need to stop the brand ads as well as the lead generation because in this pandemic
situation it is very obvious that everyone is at confuse stage if they order out the food form
the outside so what will happen to them and their family but the best solution would be that
food delivery start up continue with his business even in this pandemic situation although
they must ensure.
That the food forms the preparing till the delivery point to the customer end it should be safe
enough with complete hygiene likewise as Zomato and Swiggy does in this pandemic
situation they adopted out a strategy where they are been showing even up on their ads that
their food delivery process is been very safe even in this pandemic situation.
Also, where people no need to get worry about the hygiene’s of the food whatever they are
been ordering it out however they shall continue with the brand ads because it will give out
the boost to the sales even in the pandemic situation also while delivering out the creative
video on the web page also which will show how the food delivery system is been
maintaining the hygiene level during this.
Pandemic situation and despite of being focusing on the restricted area by the government we
must focus on where there is no as such restriction in this pandemic situation so that the
business is having an opportunity to grow to that particular area or the society rather stopping
out the brand ads and the lead generation to it
Cost effective strategy for the new food delivery is to be:
 Advertisement
We must ensure that where we are doing advertising despite focus on the restricted area
of this covid where the delivery may not happen so just, we make sure that what are doing
up in the advertising it is only up to that area where the delivery is been possible.
 Coupons and the discounts
In this one thing which assure the customer attention by telling out them how they are
been able to save out the money by providing some offers and the discounts code to them
on the food whatever they are been ordering form you

 Using videos
It is one of the most creative and help to surge out the revenue even in this pandemic
situation because videos are greatest source to engage out the audience and although
increase out the brand viability also in this

 Blogging
It is also one of the most and the simplest way of driving out the traffic to your business is
blogging where the high amount of the quality of blogs you will post the high number of
the opportunities via this.

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 Use free publicity
In this publicity build out the awareness for your business if you use publicity correctly
where it can also get you an active in to you community that is somehow tied with your
business in this.

 Join local clubs and the organisation

As a business person in a community, it is to be important to be visible particularly if
your business has a storefront in the community and is not entirely online join the local
clubs and any other services that exist to your community from this you are been able to
surge out the more traffic although it will increase the visibility of the business as well

Name: Kanika Malik

Roll no: 20387
Section: M1