Jacqueline Stoltz Creative Strategy-- PhoneSoap

1. Product Description & pricing- PhoneSoap is a product designed to kill 99.9% of

germs collected on your cell phone. The user simply puts their phone inside of the
PhoneSoap case and after 10 minutes, the UV-C light destroys the bacteria. The price for
the PhoneSoap 3 is $79.95.
2. Advertising objective- When exposed to our advertising campaign, Jill will imagine
her zits disappear right off her face as the bacteria from her phone will disappear too. No
longer will she suffer from her biggest insecurity, caused by consistently putting her
phone up to her ear. She will feel cleanier, more confident, and beautiful as she pictures
herself running to hug her boyfriend with her freshly clear face. PhoneSoap will give Jill
the cleanliness and clear face she has always wanted.
3. Target audience- Jill Jones is a 17-year-old cheerleader who is a rising micro-
influencer on the popular social media platform, TikTok. She lives in a suburb of Chicago
with her younger brother, two loving parents, and four-legged chihuahua. Everyday she
takes her dog to the park, and films a video of the two of them for her creator content.
Jill hates when she has to set her phone down on the mulch, a park bench, or especially
having to ask a child who just sneezed into his hand to hold her phone while she records
a quick video.
Everytime she leaves the park, she quickly wipes down her phone with a hand
wipe but it just doesn’t seem to do the job. She was gifted a personalized hand sanitizer
from her boyfriend and she never misses a day without using it. She loves to snatch her
parent’s keys to the Lexus to drive into the city in order to dine at trendy restaurants to
create post-worthy content.
4. Primary/Principal Benefit- PhoneSoap eliminates the presence of unwanted germs
in a fast and harmless way.
5. Strategy/Appeal- Charge and sanitize on the go. (the PhoneSoap also charges your
phone, I didn’t add in description for length)
6. Key Selling Points- Eliminates bacteria, boosts confidence, fast & efficient, trendy and
portable
7. Tone- Upbeat, exciting, informative

3 Headlines for Print Ad:

1. Headline: Zap!
Subheading: The germs off
Jacqueline Stoltz Creative Strategy-- PhoneSoap

1. ( Have a visual of “Zap!” at the very top in comic letters with all white font to keep it
clean and the PhoneSoap logo [a lighting bolt] as the exclamation point. Have “The
germs off” underneath and the visual should show a phone inside the PhoneSoap with
light beaming, like it's “zapping” the germs off).
2. Headline: It’s Bath time. (Have a photo of a phone inside of the PhoneSoap taking a bubble
bath with clear bubbles popping in different places over the magazine. This will give a great
visual image for the viewer and symbolize PhoneSoap “scrubbing” off the germs).

3. Headline: Germs, Bacteria, and E. Coli...Oh My!

Subheading: The third hand you never wash
(Have the headline be front and center and the subheading below. Have a photo of a dirty phone
with bacteria over it and a side by side of a hand to add visualization. Note* I added E. Coli in
the headline because it is one of the most common bacteria found on our cellphones).