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  • Market Share Projection

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    Luis Alfonso Caicedo
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    This document outlines how to project a business's future market share by determining 3 key variables: the current and potential size of the market, the business's current market share, and the potential business within the current market. A small business should calculate the potential consumption in the market, understand how much customers could purchase, and divide its current business by the total market size to determine its current market share.

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    This document outlines how to project a business's future market share by determining 3 key variables: the current and potential size of the market, the business's current market share, and the potential business within the current market. A small business should calculate the potential consumption in the market, understand how much customers could purchase, and divide its current business by the total market size to determine its current market share.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    Market Share Projection

    Uploaded by

    Luis Alfonso Caicedo
    This document outlines how to project a business's future market share by determining 3 key variables: the current and potential size of the market, the business's current market share, and the potential business within the current market. A small business should calculate the potential consumption in the market, understand how much customers could purchase, and divide its current business by the total market size to determine its current market share.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Market share projection

    Basic principles

    What busines
    remains within How best pursue
    your market that business

    For small business

    Determinate 3 variables

    Current business Current market


    Market size relative to potencial share
    business

    Comprise Comprise Comprise

    Calculate the potential Understand how much Divide current


    comsumption within customers could business by total
    the market actually pursache market size
    within a given year

    Future market share

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