Fashion Branding Logo design

Looking into modern Setting the theme for my Creating a logo that fits
fashion styles as well as brand as sustainability with the dystopia future
sustainability in a modern and dystopia bringing a theme, looking at
climate. Looking at how I message of climate robotics, circuit boards
can create trendy, change and recycling into and cyber aesthetics to
clothing from recycled my brand, linking into the create a distinct and
materials. Bringing dystopian theme to send recognisable logo for my
modernity into the old a message of the future if brand.
and above with the we don’t look into
futuristic theme. sustainability.
 Sustainability
For my brand focusing on sustainability, I will
be researching recycling clothing brands such
as the H&M garment collection program,
Sonia carrasco and marine Serre.
environmentally conscious brands are heavily
on trend with the current eco- conscious
climate and with my target audience being
teens to young adults, sustainability is very
important. Textile reuse leads to greater
environmental benefits, the benefits coming
from the avoided production of new
materials. I will also be looking at the current
trend of subversive basics as this trend is
linked to recycling old items of clothing into
something new but also looks very futuristic
with the asymmetrical cut outs and
silhouettes.
Dystopian Future Theme
With sustainability as a basis for my clothing I
wanted there to be a message behind the
clothing, dystopian future being the reality if
recycling and sustainability doesn’t start
now. For this theme I will be looking into
dystopian future films to gain inspiration
from the costume such as Hunger games,
The matrix and mad max as well as, looking
at common imagery like the circuit board
patterns and the iconic matrix coding image
and incorporating these into my clothing
designs. As I want my clothing to very grunge
and dark I want to look into techniques like
adding metallic hardware and even burning
to create this grunge look.

I want the overall effect of my brand to convey the important message that recycling and
sustainability is necessary for the future and can also be trendy and stylish. Even though the
dystopian future theme can be difficult to navigate with wearable clothing I think, the resurgence
of the 90’s grunge style as well as distressed clothing being on trend will make it a wearable
brand, along with it being a sustainable brand making it an ethical choice for clothing.