Managing the Brand

Business and
Entrepreneurship Dept.
1. Understand basics of
branding
2. Discuss about creating a
brand
3. Explain how to manage
the brand
4. Promote your brand Objectives
5. Discuss about extending
the brand
6. Analyze budgeting for a
Building Your Brand
brand Business and
TREY
Entrepreneurship
r e s e a r Dept.
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Managing and leveraging your
personal capital takes constant
effort and great awareness.

These five tips are going to help you Managing the Brand
focus in on what you should be
tweaking and perfecting to gain the
confidence you need to build a
ENTREPRENEURS
strong image and stay relevant
Business and
TREY
Entrepreneurship
r e s e a r Dept.
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1. Ditch the Elevator Pitch
2. Looks Matter, But Not How You
Think They Do
3. Be Social Media Wise Managing the Brand
4. Build Trust
5. Engage
6. Monitor Your Reputation
ENTREPRENEURS
7. Putting It All Together
Business and
TREY
Entrepreneurship
r e s e a r Dept.
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An elevator pitch is a 30-second
summation of something, usually a
business, product, service, new venture—
or you.

Instead of an elevator pitch, tell a story.

People hate being doused with fact
sheets, but they love stories.
Ditch the Elevator Pitch
Who are you? What are you passionate
about?
Managing the BRAND
The key is building a narrative around your
career journey that draws people in.
Business and
TREY
Entrepreneurship
r e s e a r Dept.
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Ask yourself, “When people look at me,
what do they see?” This includes
communication style, attire, and
grooming. You would be surprised by how
many careers have been sidetracked by
body odor or bad breath.

Like it or not, your looks will be judged by

others, including things as small as
chipped nail polish. Consider all the things
that are an extension of you and assess
Looks Matter, But Not How
whether they are “on brand.” YouThinkThey Do
Build your personal brand and image in a Managing the BRAND
way that reflects the best business version
of you.
Business and
TREY
Entrepreneurship
r e s e a r Dept.
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The evolving digital landscape has opened
up countless meaningful opportunities to
develop and capitalize on your personal
brand. Social media, once considered
important only for personal reasons, now
has broad professional applications.

Be smart about what you are choosing to

post and where; for example, maybe hold
back on posting that vacation Speedo pic Be Social MediaWise
to Instagram unless you are an up-and-
coming model.
Managing the BRAND
This means you also have to be vigilant
about what people post about you.
Business and
TREY
Entrepreneurship
r e s e a r Dept.
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A key aspect of managing a successful
personal brand is building trust with your
audience, the public or your colleagues. If
you are selling a product then it is crucial
you achieve this step.

One way to build trust is to deliver on your

promise. If you say you are going to do
something, then do it. If you say you are
going to follow up with someone, then do
it. If you say you are going to give BuildTrust
someone a refund because they had a bad
experience with your product, then do it.
Managing the BRAND
The only way to build trust is through
action and consistency.
Business and
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Entrepreneurship
r e s e a r Dept.
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 Engage
Building a brand is about creating a Managing the BRAND
relationship, not a one-way
communication vehicle.
Business and
TREY
Entrepreneurship
r e s e a r Dept.
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You are feeling good about what
you have accomplished so far and
so you start to relax and get a bit
too comfortable. This is exactly
when surprises emerge and
reputations are challenged.

You need to be constantly MonitorYour Reputation

managing, listening and perfecting
your personal brand so you remain Managing the BRAND
in the driver’s seat. Do not just sit
around and wait for stuff to happen.
Business and
TREY
Entrepreneurship
r e s e a r Dept.
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A well-considered personal brand is
pivotal to growing your career.

Authenticity and consistency are the

keystones on which your brand will
be built. Figure out what makes
people want to follow you or listen Putting ItAllTogether
to you, and use that as a guiding
point for your personal brand. Managing the BRAND
Inspire others by the story you are
telling.
Business and
TREY
Entrepreneurship
r e s e a r Dept.
ch
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 ThankYou

Business and Entrepreneurship

Business and
TREY
Entrepreneurship
r e s e a r Dept.
ch
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