EXECUTIVE SUMMARY

PROFILE OF TUANKƆ FM MEDIA FOUNDATION COMMUNITY RADIO

STATION

TUANKƆ FM

TUANKƆ FM is a Community radio that is aimed to be set up at Hemang community in

Hemang Lower Denkyira District. It is the first Community radio in Hemang to ever be thought

of. The Community radio is set to bring major changes both in and out of the Hemang Lower

Denkyira.

After conducting a collective research within the community and its surroundings, a lot was

realized in terms of when people listen to music, what issues they would like addressed in the

station, how long the station is suitable to run, the kind of music people like listening to and

many more. Through our research in the community, it was reveals that public actions are not

only induced by a spontaneous conscientious process, but is sometimes directly boosted by

community radio. Thus, if we understand Communication for Social Change as a process of

dialogue, through which people define their needs and decide steps to be taken in order to

empower their own lives.

It is indeed a unique experiment in using media technologies, especially radio, for development

and empowerment of marginalized, rural communities. Community FM, designed as a

community-driven project, it takes on a special significance in an economically deprived area,

marked by illiteracy and the relatively indifferent attitude of the state as well as the mainstream

media towards the problems of the region. We believe that within a short time, TUANKƆ FM

programs will generated a great deal of enthusiasm among the people in the community, because
1
Listeners will not only feel that the programs are geographically and culturally more intimate to

their lives, but also will gradually develop a sense of attachment to the programs of the Station.

This is why the establishment of TUANKƆ FM is necessary.

TUANKƆ FM is set to tackle issues such as;

Importance of Education

Health

Security

Culture awareness

Effective communication

Entrepreneurship

Community Development

Youth Development and empowerment

Family and the Community

Highlight MP’s Projects and Development

MP and the People

The community Voice

Citizens and the Law

TUANKƆ Talent Hunt (This is to unearth talents in the community)

2
These are just but a few of the topics to be handled. The major use for this Community radio is to

bring authentic and firsthand information to the corridors of the community. The Community

radio staff will be well equipped in terms of skills. Listeners will have a platform to express their

concern and opinion on issues relating to the community. This means that the community at large

shall not be left behind. Issues affecting the nearby community and its surroundings shall be

handled. TUANKƆ FM will come up with a foundation set to help the aged in the community.

Authentic trending on social media and other media houses will be disseminated to the people

after it has been found to be authentic.

Issues of the law of this country will be like a manual in running the station. The employees will

be treated with utmost respect and compassion. TUANKƆ FM is a family therefore team work

will be needed in realizing the goals of the station

The programs of the station will be geared towards tackling issues affecting the listeners and the

community. For example, Entrepreneurial mind is a program that will motivate the youth to be

entrepreneurs and not people to seek employment after school. Job creation is better to ensure

that people stay employed whether in their own business or businesses of other people thus

resulting to low insecurity rates.

TUANKƆ FM will ensure to be as ethical as possible in disseminating information and generally

running the organization. Journalism ethics shall be followed to the core. This is important to

ensure that the station is as credible as possible. The finances will be handled with utmost

transparency and effectively to ensure the station’s sustainability. Cost will be controlled

accordingly.

3
TUANKƆ FM is the gold spot for the voiceless; the representative of the minority. Overall,

TUANKƆ FM will provide easy access to information for its community members. TUANKƆ

FM will institute programs that will increase participation and sense of ownership among

community audience towards the radio station. Furthermore, TUANKƆ FM will facilitate the

organization of events, exhibitions, and discussions about local needs.

TUANKƆ FM AND LISTENERS

Community radio means radio broadcast with the objective of serving the community in the area

of Health Programs, social development programs, coupled with some entertainment programs to

make the broadcast interesting by involving members of the community. TUANKƆ FM will

have a unique advantage of receiving transmission by low cost, battery operated portable

transistors/ Radio sets. The Community listeners would mean people who live in the coverage

zone of TUANKƆ FM.

RADIUS COVERAGE

This station will cover about 20 K.M. radius.

INITIAL RESEARCH

We conducted a research to figure out the right placement for TUANKƆ FM.

TARGET AUDIENCE

 Hemang Lower Denkyira Fraternity

4
  Other surrounding Communities

PURPOSE

 To help community listeners gain firsthand information on community development

 To help fuse cultural diversity in and out of the Community

 To enhance effective communication between the community and it leaders (Chiefs, MP,

DCEs, etc..,)

 Dissemination of information with regards to health, community issues, Entrepreneurial

development, education etc..,

 Enhance Youth Empowerment

 Promote Peace and community stability

 Create and promote community driven decision mindset irrespective of community

members’ political affiliation.

AIMS AND OBJECTIVES

 To offer the community an intelligent, innovative and entertaining alternative to

mainstream radio programs.

 To communicate the concerns, interests and activities of the Community and it

environment to the community leaders and Government representatives in the

community.

 To give groups from the Community the opportunity to communicate with their

members, leaders and the general public.

5
  To provide a neutral platform for Community leaders, Government reps and the

community to interact and deliberate on issues affecting the community.

JUSTIFICATION

Technical TUANKƆ community is a hotbed of different cultures from all over the country. The

Community radio will help bring these communities together by having cultural shows and

therefore make each and every person appreciate a different community from his or her own.

This will be a stepping stone in curbing ethnicity bias within the community.

Communication between the community residents and the community leaders is somewhat

wanting in TUANKƆ. This is seen through the constant misrepresentation/miscommunication

between residents and community leaders. TUANKƆ FM will be a communication tool between

the residents and the leaders. In addition, it will be a watchdog on how Community resources are

utilized or allocated.

DATA COLLECTION AND ANALYSIS

Since the target groups are the Hemang Lower Denkyira fraternity and it nearby surroundings,

we decided to come up with five different focus groups for data collection;

 Opinion Leaders (Pastors, Chiefs, Imam...etc.)

 Educators

 Community groups

 Security personnel

 Members is Hemang Lower Denkyira surrounding areas

6
People listen to radio quite often for several reasons at least every day at different times of the

day. Most of the community members enjoy listening to Ghana music, listen to trends in Ghana.

The community members considered news, credibility, presenters, music and language when

deciding the radio station to listen to. There is a need for a Community radio since there has

never been any before for various reasons such as acquisition of technical skills, a platform to

showcase talent and a tool for communication to the masses. The community members preferred

a radio station that runs 24 hours a day, 7 days a week and they would like issues such as health,

lifestyle, security, Hemang community programs, culture and many more discussed.

ASSUMPTION

It is important to have a Community radio so that it can serve the needs of the listeners in terms

of technical knowhow, communication with the leaders, a platform to showcase talent and also

an avenue where societal issues can be discussed.

TUANKƆ FM SWOT analysis

Strength

 Qualified personnel who possess skills and experience in FM operation will be engaged.

 The TUANKƆ FM will be popular among Hemang community member and other

surroundings; hence there is an assurance of listenership.

 Programs are Community driven.

Weaknesses

7
  Some advertisers or community members may think without strong visual brand

identification the medium will play little or no role in the community plans.

 High commercial breaks since it is a new FM station; therefore revenue to break-even is

needed to get the station to its feet.

 A demand has yet to be established for TUANKƆ FM; therefore a lot of money is going

to be used to ensure intensive awareness within the catchment of the station.

Opportunity

 The station is new in the market therefore the station will exclusively provide information

relating to Hemang and of course not forgetting the surrounding community.

 Advancement in information technology has led to acquiring state of the art equipment

therefore making work easier and enjoyable.

Threats

 Poaching of presenters to other radio stations.

 Suitable salary and allowances for presenters and other staff.

 Ability to break-even

PESTEL analysis

Political Factors

To embark on this task electing leaders, in this case Board of trustees and leaders for TUANKƆ

FM, people must be mobilized in order to get enlightened via enlightenment campaigns,

8
sensitization, information dissemination and advocacy programs directed at Hemang community

in order to increase their awareness and foster attitudinal change towards active involvement and

participation in community politics.

Economic Factors

The TUANKƆ FM will survive on revenue from advertising, donations and funds from the

community. The sales and marketing team is responsible to bring in advertisers in order to get

revenue for the station. The sales and marketing team should create long lasting relationships

with advertisers so that they retain their adverts and keep bringing in revenue for the station.

Social Cultural Factors

Radio is a great medium of broadcasting about the way of life of people. Hemang is rich in

culture and therefore the radio station will be used to harmonize these different cultures.

TUANKƆ FM platform will be used to broadcast issues affecting the society to the relevant

people. TUANKƆ FM will advocate for change so that community members will live peacefully.

Environmental Factors

The radio station needs to broadcast about issues which are relevant to its audience. Since it is a

Community radio, the listeners should be of major concern. The programs that are broadcast

should relate well with the audience. TUANKƆ FM also needs to broadcast about issues

affecting the environment of the surrounding community.

Technological Factors

With the advancement in technology, the reach of radio is vast. Radio has reached almost every

corner in this country. Radio has become so portable. One can listen to radio online, via mobile

9
phones and cars have been installed with radios making it possible for one to listen while

driving. People now see radio as a source of entertainment and information. It is also cheapest

means of communication.

Legal Factors

Local Content

These legal factors are courtesy to the National Communication Authority of Ghana. TUANKƆ

FM is therefore affected by the set rules and regulations as a broadcasting organization. We

anticipate that TUANKƆ FM operation will be guided by the following:

 The production is made in either Ghana’s native languages or official languages of Ghana

 Production should be done in Ghana

 The content deals with issues that are unique and relevant to Ghanaian audiences

 The location of the production is in Ghana

 The production is made under Ghanaian creative and technical control.

Licensing general requirements

Any person who wishes to provide broadcasting services in Ghana shall apply to the

Commission for the license through the prescribed procedure.

The commission shall provide information relating to the availability of broadcasting

frequencies, the application requirements and the selection criteria for issuance of a license.

10
The Commission may require an applicant to provide additional documentation or information

which that is directly relevant to assessing whether the applicant meets the criteria established in

the Act and regulations for the grant of the license.

The Commission shall publish applications received for broadcasting licenses in the Gazette and

invite the public to comment before it issues a license.

The Commission shall grant successful applicant a broadcasting service license and require

licensee to establish necessary broadcasting infrastructure and commence broadcasting within a

period of time.

Application for a community broadcasting service license

A person applying for a license for a free to air commercial broadcasting service shall furnish the

Commission with a business plan which shall include the following;

 Evidence of technical capacity in terms of personnel and equipment to carry out the

broadcasting services.

 Evidence of relevant experience and expertise to carry out the broadcasting service.

 Evidence of the capacity to offer broadcasting services for at least eight continuous hours

a day

 Program line up or schedule for the broadcasting services which the license is sought

11
HUMAN RESOURCE MANAGEMENT

General Manager

Sales Manager Program Chief Engineer Personnel

Manager Manager

Producers Local Sales Maintenance

Manager Production Supervisor
Manager
Assistant Engineers
Producers Account
Executives DJ/Talent

Assignment
Editors Promotion Traffic
Manager Manager

Reporters

12
DUTIES AND RESPONSIBILITIES

General Manager

Overall accountability for everything pretty much defines this job. Though they head the team

and manage the managers, the GMs live and fall by The Financial Sword. When economics

aren’t going well, the GMs get going. It’s a risky position, but well worth the risks for those who

perform.

General Managers:

 Look at The Big Picture.

 Set long range and annual objectives consistent with those of the company to include

profit growth, organization and people development in order to maximize revenues.

 Plan the annual budget and submit to corporate within the defined timeline.

 Manage the managers, set the management tone with ultimate responsibility for the

performance and evaluation of all departments: sales, programming, promotion, and

engineering.

 Communicate the benchmarks for success to top managers who then communicate them

on down the line.

 Set the bar for budgets and performance expectations, plus the penalties for not achieving

them.

 Have ultimate veto power, as well as the ultimate say.

 Ensure the station’s license is in order, state and local rules and regulations are followed.

13
  Keep informed of trends in the radio industry as well as technological developments.

 Effectively disseminate company policy to all employees.

 Serve as the most visible management representatives in the community at large.

Must be a Degree/Diploma in the necessary field of study and have some years of experience in

FM operations and activities.

General Sales Manager

A sales manager must have strong management and motivational abilities, knowledge of the

local market and key decision makers, and be savvy in advertising and marketing areas. He/she

will manage and lead part of the advertising sales department.

A sales manager prepares weekly revenue projections and handles budgets, working to set rate

structure and maintain inventory control. Excellent presentation skills are a must for the sales

manager leads and directs sales pitches, the presentation assembled and performed before clients

that get them to part with ad money. Hiring and training sales staff and working with

programming and promotions departments to best achieve a larger number of listeners and

revenue. He must possess a Degree/Diploma in the necessary field of study and have at least 1

year working experience.

Local Sales Manager

Qualified candidates should have former sales management experience. One should be an

aggressive leader with the ability to motivate, train and coach sales people, conduct sales

meetings, target new business and develop key accounts, plan budgets and execute sales

strategies, manage inventory and possess excellent people skills.

14
He or She must have a Degree/Diploma in the necessary field of study and have 2 years or more

working experience.

Account Officer

Account Officer sells the station’s available commercial time. He/she is expected to keep current

clients happy and generate new business leads that are quickly converted into sales for the

survival of the TUANKƆ FM

Many write commercial copy for clients. He/she is responsible for preparing and submitting

proposals, broadcast orders, remote orders and other paperwork essential to the effective

operation of this department and must be adept at basic mathematical calculations for rate-setting

and be skilled in such computer programs as Word, PowerPoint and Excel.

Interaction with other departments is essential, especially to ensure the accurate placement of

advertising. The ability to get a client to pay up on time is priceless. He/she must possess a

degree/Diploma in Accounting with 2 or more working experience.

Promotion Manager

Energetic, creative, spirited, self-motivator, diplomat, people person, community liaison; these

are all adjectives that could describe the radio promotions manager.

These are the people who know who their listeners are and what makes them receptive, working

with programming and sales to create memorable public impact. Up on current events and trends,

they can spot a great opportunity and act fast to capitalize on the moment, whether raising funds

to offset a local disaster or staging a public concert to showcase talent and involve advertisers.

15
He/she must possess a degree/Diploma in the necessary field of study as minimum education

qualification and 2 or more years working experience.

Program Manager

The operations director defines the vision for the station’s on-air product, manages personnel in

this area, cultivates talent and determines the best ways to showcase on-air personalities.

Smooth on-air operations and shaping an on-air product that appeal to the targeted demographics

are tickets to success in this position. He/she must possess a degree/Diploma in the necessary

field of study as minimum education qualification with 2 or more years working experience.

Production Manager

He/she should understand the technical processes involved in radio; know how to ensure that all

necessary licenses and clearances have been obtained for a production. A production manager

has high communication skills and has strong problem solving skills.

He/she is able to work effectively, and wit diplomacy and sensitivity, with all members of the

production team, and with talent, other contributors, and other members of the public. He/she

must possess analytical skills; have strong budgeting and financial skills, pay precise attention to

detail and have a methodical approach to work.

He/she should have excellent organizational skills, be able to conceptualize ideas, have strong IT

skills, and knowledge of the relevant computer packages.

He/she must possess a degree/Diploma as minimum education qualification in the necessary field

of study with 2 years working experience.

16
Chief Engineer

The chief engineer has direct responsibility for technical administration and staffing as well as

maintenance and repair of broadcast systems and equipment. Chief engineers can communicate

well with technical and non-technical personnel. Updated technical credentials and ability to

keep pace with technological advancements are crucial to this job. He/ she should possess a

degree and 2 years and above working experience. He/she must possess a degree/Diploma in the

necessary field of study.

Engineer

The engineer coordinates with other departments on any network changes or activities, provides

technical support, and plans and implements any modifications or enhancements to the system.

He/she should have a diploma in the necessary field of study and 1 year working experience.

Maintenance Supervisor

Under general supervision, an employee in this class will be responsible for providing

supervision of the installation, maintenance and repair of mobile and base station radios, repeater

station radios and consoles, telephone systems, computer radar equipment, and related electronic

communications hardware.

Conducts cost analysis of work performed; provides emergency direction to field personnel.

Directs parts and supplies inventory operation; performs related work as required.

He/she should have knowledge of:

17
  Principles of supervision sufficient to hire, train, promote, and evaluate unit staff and

achieve maximum utilization of human resources.

 Standards and practices of installation repair, and maintenance of electronic

communication equipment sufficient to direct and assist staff in a variety of advanced

technical equipment repair.

 Rules and regulations governing usage and repair of electronic communications

equipment and assure that work performed complies with these standards.

 Tools and equipment used in the repair and maintenance of electronic communications

hardware sufficient to coordinate the distribution and inventory of proper tools and

equipment to technical staff.

He/she should have the ability to:

 Troubleshoot problems within electronic communications equipment sufficient to direct

staff in the identification and resolution of complex malfunctions.

 Communicate effectively, both verbally and in writing, sufficient to train staff so that

assignments are completed in a timely and accurate manner.

 Analyze costs and recommend capital budget priorities sufficient to ensure efficient

usage of fund allocated for new and replacement equipment and supplies.

He/she should have a degree/Diploma as a minimum education qualification and 2 years working

experience.

18
Personnel Manager

He/she is responsible for;

 Recruiting, training and developing staff.

 Organizing salaries payments.

 Pensions and benefits and administration.

 Approving job descriptions and advertisements.

 Looking after the health, safety and welfare of all employees.

 Organizing staff training sessions and activities.

 Monitoring staff performance and attendance.

 Ensuring candidates have the right to work at the station.

 Negotiating salaries, contracts or redundancy packages with staff and representatives.

He/she must possess a degree/Diploma in the necessary field of study with 2 years working

experience.

Traffic Manager

Traffic managers juggle the programming, commercials and breaks, ensuring they start and stop

at the correct times without any accidents in a seamless communications flow. Rapidly evolving

technology has redefined this specialty. Traffic directors have ultimate responsibility for the

daily broadcast log generation and reconciliation, and oversee input and affidavit processes for

all network communications.

He/she will design and produce all required daily and weekly reports for sales and management

to include inventory, pacing, receivables and projections. He/she will also input client contracts

19
for local advertising and create contract confirmations for clients. Good intradepartmental

communication, especially with the sales staff, is essential to maintaining a correct accounting of

commercial inventory and providing billing information. He/she must have a degree/Diploma in

the necessary field of study with at least 1 year working experience.

News Director

A news director will define the journalistic standards for the station and manages the reporting

staff. He/she should have a degree/Diploma at the necessary field of study and 2 years working

experience.

Producer

The Producers will work with DJs and program hosts to put a show on air that brings all

expectations to life.

He/she will work with the board, generate show ideas, identify program guests, and develop

concepts for on-air stunts and gimmicks, and ensure that programs are tuned into current events.

He/she should have a degree/diploma as a minimum education qualification in the necessary

field of study and have 2 years working experience.

Assignment Editor

The assignment editor often monitors calls and tips from the public; He/she is responsible for

giving news tips, or information about a possible story or event to be covered. He/she should

have a degree/diploma as a minimum education qualification in the necessary field of study with

2 years working experience.

20
Reporter

Reporters write for the ear, the ability to conjure mental images of situations and event is

necessary for this position. He/she must be able to exercise professionalism, journalistic

judgment in investigating, reporting, interviewing, and writing, editing and delivering news

stories.

Excellent writing skills oriented to OGUAA FM station are required, along with a basic

understanding of broadcast techniques and equipment. They are the station’s talent base and

represent the station at scheduled events and appearances. He/she should have at least diploma as

a minimum education qualification in the necessary field of study and 3 year experience.

LAWS CONCERNING HUMAN RESOURCE

The constitution of Ghana has a set of rules that ensure employees are well taken care of in their

places of work. OGUAA FM is set to apply these rules and regulations as per the constitution to

better the working conditions of employees.

Equal pay

The International Labour Law requires every employer to ensure that men and women workers

are paid equally for work of equal value. It is also a liable offence to discriminate in

remuneration matters.

Non-Discrimination

The Constitution of Ghana prohibits discrimination either directly or indirectly against any

person on the basis of race, sex, pregnancy, marital status, health status, ethnic or social origin,

colour, age, disability, religion, conscience, belief, culture, dress, language or birth.

21
Prohibition on Forced and Compulsory Labour

The Constitution of Ghana prohibits forced labour. The Employment Act defines forced and

compulsory labour as any work or service which is extracted from any person under the threat of

any penalty, including the threat of a loss of rights or privileges, which is not offered voluntarily

by the person doing the work or performing the service.

Freedom to Change Jobs and Right to Quit

Workers have the right to change jobs after serving due notice on their employer. For more

information, please refer to the section on employment security.

Health and Safety

The Labour Laws provide for the health, safety and welfare of persons employed, and all persons

lawfully present at workplaces and related matters. It is obligatory for an occupier to provide and

maintain plant and systems and procedures of work that are safe and without risk to workers'

health. Employer must ensure safety and absence of risks to health in connection with the use,

handling, storage and transport of articles and substances. Provision of such information,

instruction, training and supervision of workers as is necessary to maintain safe and healthy

workplace. TUANKƆ FM will adhere to such laws.

Training

It is the responsibility of an employer to provide instruction, training and supervision as is

necessary to ensure health and safety at work of his workers. TUANKƆ FM will adhere to such

laws

22
Employment Security

ILO and the Ghana Labor Law requires that employment with duration of more than 3

months (and a contract of service which provides for the performance of any specified work

which could not reasonably be expected to be completed within three months) should be in

writing and written statement of particulars should be provided to a worker at the start of

employment. The written particulars of employment must be given to the worker within two

months of the beginning of employment. Employees of TUANKƆ FM will be assured of

employment security through writing.

Medical Care

The Ghana Labor Law requires that an employer has to ensure sufficient availability of proper

medicines for a worker during illness and, if possible, medical attendance should also be

provided during serious illness. The workers covered under the National Health Insurance are

entitled to medical benefits in the case of hospitalization.

NOTE:

These are some of the few labor laws that TUANKƆ FM is going to adhere to so as to create a

good environment for the employees. The employees’ welfare will always come first. TUANKƆ

FM is a family; family looks out for each other.

Handling employees to maximize on productivity

1. Create a family like atmosphere.

TUANKƆ FM will make sure our employees know that regardless of how we feel about them

that we will always have their backs and are willing to go to war for them.

23
2. Knowing our employees background.

Our motivation for work is a huge factor on how we will perform in the community.

Understanding our employees’ motivation will allow us to structure a support system that is both

beneficial and motivating for each employee.

3. Train, train, and retrain.

An employee of TUANKƆ FM is more likely to be productive when they understand what

exactly is expected from them. Training gives confidence and confidence leads to productive

employees. Training will be organized for our employees.

4. Small incentives will go a long way.

Small incentive will be given to the employees so as to increase their motivation and also stay

loyal to TUANKƆ FM.

5. Make your word the final say.

Valuing the opinions and listening to the suggestions of employees before making a decision will

show them that they are part of a team and will give them a sense of contribution to the

company. The more they feel that their voice is being heard, the more they will contribute to the

cause of a company.

6. Employees are people as well.

24
Employees have lives outside of the workplace and our lives outside of the workplace should

always take precedence over work. TUANKƆ FM will be respectful and understanding when life

happens to our employees and we will have an appreciative and productive worker.

7. Give them the right equipment.

TUANKƆ FM will not give our employees any excuses to slack off. We have state of the art

equipment to get the work done.

8. Answer questions.

TUANKƆ FM will encourage the employees to ask questions where they do not understand.

Answering questions clearly and in a timely manner will keep the productivity going.

9. Celebrate victories no matter how small.

When an employee sees that every positive contribution to the team is acknowledged, he or she

knows that their actions count and that what they do is really making a difference. TUANKƆ FM

will always celebrate any victory made by any employee.

10. Role model.

A workforce will always mirror their immediate supervisors. The upper level and middle level

managers as well as the lower level managers will ensure that they work too so as to motivate the

other employee to execute their duties.

11. Not one employee is more valuable than the others.

Employees who believe that management is concerned about them as a whole person – not just

an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean

25
 satisfied listeners, which leads to profitability. TUANKƆ FM intends to apply this so as to have
productive workforce.
CONTENT MANAGEMENT
Program Schedule
MONDAY
7.00 AM – The morning mash 7.00 AM – TUANKƆ The 7.00 AM – The morning mash up
up
8.00 AM – TUANKƆ wakeup 8.00 AM – TUANKƆ wakeup
call
10.00 AM – Local news update
11.00 AM – Culture harmony
1.00 PM – TUANKƆ news
hour
2.00 PM – Hemang community
Matters
4.00 PM – TUANKƆ drive
show
7.00 PM – TUANKƆ news at 7
TUESDAY WEDNESDAY
morning mash up
8.00 AM – TUANKƆ wakeup call
10.00 AM – Local news update
call
11.00 AM – Leaders of Tomorrow
10.00 AM – Local news update
rpt.
11.00 AM – Let’s Get Healthy
1.00 PM – TUANKƆ news hour
rpt.
2.00 PM – Hemang community
1.00 PM – TUANKƆ news
Matters
hour
4.00 PM – Hemang Meet the
2.00 PM – Hemang community
MP/Chiefs
Matters
7.00 PM – TUANKƆ news at 7
4.00 PM – TUANKƆ drive
8.00 PM – The Gospel Hour
show
26
8.00 PM – Let’s Get Healthy
9.00 PM – TUANKƆ prime 8.00
news
10.00 PM – TUANKƆ Beat!
11.00PM – TUANKƆ World
News
THURSDAY
7.00 AM – The morning mash 7.00 AM – The morning mash 7.00 AM – The morning mash up
up
8.00 AM – TUANKƆ wakeup 8.00 AM – TUANKƆ wakeup
call
10.00 AM – Local news update
11.00 AM – Entrepreneurial 11.00 AM – Culture harmony
Young Mind (EYM)
1.00 PM – TUANKƆ news hour
hour
2.00 PM – Community Matters
4.00 PM – TUANKƆ drive
7.00 PM – TUANKƆ news at 7 9.00 PM – TUANKƆ prime news
PM – Leaders of 10.00 PM – TUANKƆ Youth
Tomorrow
11.00PM – TUANKƆ World News
9.00 PM – TUANKƆ prime
news
10.00 PM – TUANKƆ Beat!
11.00PM – TUANKƆ World
News
FRIDAY SATURDAY
up
10.00 AM – Local news update
11.00 AM – Keeping it Ghanaian
call
1.00 PM – TUANKƆ news hour
10.00 AM – Local news update
2.00 PM – Talent Show
5.00 PM – Top 5 at 5
1.00 PM – TUANKƆ news
7.00 PM – TUANKƆ news at 7
8.00 PM – Jam Rock
2.00 PM – Community Matters
9.00 PM – TUANKƆ prime news
4.00 PM – TUANKƆ drive
27
show show 10.00 PM – Relationship Advice

(rpt)
7.00 PM – TUANKƆ news at 7 7.00 PM – TUANKƆ news at 7

11.00PM – TUANKƆ World News

8.00 PM – My Community 8.00 PM – Trending Topics

9.00 PM – TUANKƆ prime 9.00 PM – TUANKƆ prime

news news

10.00 PM – Better Community 10.00 PM – Relationship

Advice
11.00PM – TUANKƆ World

News 11.00PM – Friday Raving

SUNDAY

7.00 AM – The morning mash up

8.00 AM – TUANKƆ wakeup call

10.00 AM – Local news update

11.00 AM – Culture harmony

1.00 PM – TUANKƆ news hour

2.00 PM – Community Matters

4.00 PM – TUANKƆ drive show

7.00 PM – TUANKƆ news at 7

28
8.00 PM – Bringing System Rave at home

9.00 PM – TUANKƆ prime news

10.00 PM – Relationship Advice

11.00PM – TUANKƆ World News

The Morning Mash Up

This is a music show that is meant to entertain the audience quite early in the morning as they

prepare for the day. A DJ from Hemang is going to be responsible for this program.

TUANKƆ Wakeup Call

This is a breakfast show that will entail different topics being discussed and it will also include

traffic and weather updates

News

There are different news programs; Local News Update at 10 AM, TUANKƆ News Hour at 1

PM, TUANKƆ News at 7 at 7 PM and TUANKƆ World News at 11 PM (The news will cover

only news around the world, excluding local news). These news programs are responsible to

disseminate information concerning the day both locally and internationally.

Culture Harmony

29
This is a cultural show that will be aired. Cultural issues are meant to be discussed. Music from

different cultures will also be played. The show is meant to break ethnicity and bring some form

of unity within the different tribes living in Hemang and its surroundings.

Hemang community Matters

This is a program that will entail issues about the Youth and the challenges they are facing every

day. It could be updates from the youth, issues they feel they want addressed by the leaders of

the community, opinion leaders and other important personalities in the community.

My Community

This program will entail marketing some attractive sites, food joint, well known people and the

jobs they do etc. This is to sell the community to its surroundings / catchment area.

TUANKƆ Drive Show

This program that will broadcast traffic updates to the audience and also music will be played.

The presenter will also have different kind of issues to discuss affecting the society.

Let’s Get Healthy

This program is responsible for health issues. Issues dealing with sexuality, mental health, and

living a healthy life generally will be discussed during this program.

30
TUANKƆ Beat

This is a music program. It is meant to entertain the audience.

Leaders of Tomorrow

This is a program on leadership. The TUANKƆ leaders will be engaged in a discussion to tell the

listeners what they are doing to better lives in Community. Guests Leadership ambassadors will

be invited to talk about matters concerning leadership and how to become a good leader in

society.

Gospel Hour

This is a gospel show for the audience who wants to get in touch with their spiritual side. Gospel

music and a short sermon will be broadcast.

Entrepreneurial Mind

This is an educative program where experts will be invited to talk on entrepreneurship. The

youths need to be business oriented and not just focus on being employed but create

employment.

Meet the MP/CHIEFS

An interactive program which will create a platform for the community to interact with the

MP/Chiefs of the Area, or a representative of the MP/chiefs.

31
Trending Topics

The topics discussed here will be the issues that have hit the headlines during the week. This

program will mostly dwell on grapevine of the week.

Keeping It Ghanaian

This is a music show but strictly for Ghanaian Music. This program aims at promoting local

content in terms of music.

Talent Show

This is a show aimed at promoting talent. The listeners can showcase their talent, be it in singing

or presenting news and many more.

Entrepreneurial Young Mind (EYM)

A program designed to groom Young Entrepreneurs in the community. TUANKƆ FM will

engage Owner or Sole proprietors who are well known in Hemang vicinity to host a talk show

for Young people who are interested in starting their own business.

Jam Rock

32
This is a music show for the reggae and dancehall lovers. Song of Artistes who are in this genre

of music in the community will be featured on the show.

Relationship Advice

This is a show meant to give advice on relationships. The audience can phone in or send sms to

the station and they shall receive advice during the show.

Friday Raving

This is a show for the party people who love club music. Entertainment will be like in the form

of a club. Different kinds of artists will be able to perform live on studio too. The audience can

also phone in to interact with the invited artists.

NOTE:

The listeners and community will participate to come up with relevant content at a voluntary

basis.

FINANCIAL MANAGEMENT

It is important for a new radio station to come up with a good financial management plan for the

sustainability of the station.

33
Capital costs

For a new radio station such as TUANKƆ FM, capital is needed for the following;

 Cost of purchasing production equipment

 Cost of purchasing transmission equipment

 Installation costs

 Studio designing and layout costs

 Cost of furniture and fixtures for the studio

 Cost of purchasing software

 Payment for startup legal advice

 Cost for manpower

 Cost for music rights

 Cost for license fee

To get this startup cost, the Businesses (Within Hemang Community) that will engage the

services of the station in terms of advert will be charged at least Ghc100.00 per (3 days advert)

for the sustainability of the station. Sponsors such as the District Assembly and other capable

entities will also be contact to contribute an amount of money every financial year for the station.

Operational costs

The finances are required to meet the following expenses:

 Salaries and benefits to the staff

 Stationary & Miscellaneous

34
  Travel

 Equipment Maintenance

 Production Cost

FINANCIAL STRATEGIES

To sustain the Community radio it is essential for the beneficiaries (in this case the community

within and outside OGUAA, using the radio service) to voluntarily participate in the process of

content development for the radio. The District Assembly, Businesses, Religious Bodies and

other capable entities within Hemang community will be the major advertisers in the station.

The individuals in the community will also be able to advertise their products and services to the

community audience. The station will build a strong sales and marketing team for the survival

and the sustainability of the station.

Cost Control

The station is going to be located in Hemang; therefore the Hemang community will be

synthetized to provide the space for the radio station. This will result cost cutting i.e. rent and

electrical costs. The presenters of the station will be listeners on voluntary basis as they are to

acquire skills that will help them in the industry. The listeners and the community will also

participate in coming up with various productions that are relevant to the audience. All this will

be on voluntary basis. Spending will also be limited. The finance department will ensure that

35
money is spent effectively. Purchases will have to be audited and approved before payment is

made.

Monitoring

To monitor the finances effectively, external auditors will be hired every year audit the financial

records of the station. The report of the auditors will be made public to the community; this is to

ensure accountability and transparency of the stations operation.

THE ETHICAL DIMENSIONS GUIDELINES OF TUANKƆ FM

RULES ON PUBLICITY

Provide accurate news

The role played by the mass media in society and the confidence of the general public in these

media call for accurate and objective news reports. One needs to be critical of news sources.

Check facts as carefully as possible in the light of the circumstances even if they have been

broadcast earlier. Allow the listener the possibility of distinguishing between statements of fact

and comments.

Treat replies generously

Factual errors are to be corrected when called for. Anyone seeking to reply a statement shall, if

this is warranted, is given the opportunity to do so. Corrections shall be broadcast promptly in

appropriate form, in such a way that they will come to the attention of those who received the

original information.

36
Respect individual privacy

Be careful in giving publicity where it can trespass upon an individual's privacy. Refrain from

such action unless it is obviously in the public interest. Exercise great caution in broadcasting

notices concerning suicide and attempted suicide, particularly out of consideration for the

feelings of relatives and in view of what has been said above concerning the privacy of the

individual. Always show the greatest possible consideration for victims of crime and accidents.

Carefully check names for broadcasting out of consideration for the victims and their relatives.

Do not emphasize race, sex, nationality, occupation, political affiliation or religious persuasion in

the case of the persons concerned if such particulars are not important in the context AND are

disparaging.

Listen to both sides

Endeavour to give people who are criticized in a factual report the opportunity at the same time

to reply to the criticism. Endeavour also to state the views of all parties involved. Bear in mind

that the sole objective of some reports may cause harm to the subjects of the reports.

Remember that, in the eyes of the law, a person suspected of an offence is always presumed to be

innocent until he/she is proven guilty. The final outcome of a case that is described should be

reported.

Be cautious in broadcasting names

37
Give careful thought to the harmful consequences that might follow for persons if their names

are broadcast. Refrain from broadcasting names unless it is obviously in the public interest.

If a person's name is not to be stated, refrain from broadcasting particulars of occupation, title,

age, nationality, sex, etc., which would enable the person in question to be identified.

TUANKƆ FM PROFESSIONAL RULES

Strong journalistic integrity is crucial for reliability. Those who examine society must also

tolerate being examined. It is important for the public trust that journalists show tact in their

work in the field. Trust in the media and their work is based on the following professional rules.

The integrity of the journalist

 Do not accept an assignment from anyone outside the editorial staff leaders.

 Do not accept an assignment, invitation, gift, a free trip or any other benefit - and do not

make contracts or other engagements that could bring into question your status as a free

and independent journalist.

 Do not give in to outside pressure intending to prevent or restrict justified broadcasting.

 Do not use your position as a journalist, or your press card, in order to exert pressure for

your own or someone else’s profit or in order to acquire personal benefits.

Obtaining of material

1. Comply with reasonable wishes from the persons interviewed to find out beforehand how

their statements will be broadcast.

38
 2. Show particular consideration with people not used of being interviewed. Inform him/ her

about whether the conversation is intended for broadcasting or only for information.

3. Do not falsify interviews.

4. Observe copyrights recordings.

5. Indicate the source when the broadcast material is mainly based in information from

other parties.

NOTE:

These ethical dimensions are derived from the journalistic code of ethics. Journalists are to abide

by these rules so as to maintain a clean professional image. The TUANKƆ FM management will

ensure that each and every employee gets the code of ethics handbook so that they can be guided

in their everyday activities.

MISSION

TUANKƆ FM’s mission is to provide a trusted source of information, music and entertainment

for curious and thoughtful people in efficient, sustainable ways that meet their needs while

strengthening the civic and cultural life of the communities we serve.

VISION

As a community based station, TUANKƆ FM’s vision is to be a valued, vital and vibrant service

that is indispensable to listeners' lives, inspires people to look at the world in different ways and

capitalizes on emerging opportunities to serve our listeners/communities.

CORE VALUES

1. Our audience comes first

39
We always strive to serve our audience better.

We are committed to and engage our community in authentic and meaningful broadcasting.

We respect our audience.

2. We embrace change and encourage innovation

We don't fear failure

We dedicate ourselves to growth and learning.

We embrace the evolution of Community Radio Broadcasting, strategically plan for growth &

change, and work in ways that make us a model for sustainability, creativity, innovation, &

excellence.

3. Anything is possible

We value the power of "Why Not?"

We aim high and push ourselves to be the best at what we do.

We want to work with people who push themselves to be the best.

4. Together we build an epic workplace

We thrive as a workplace because we encourage diversity of thought, opinion, and perspective.

We behave in ways that demonstrate respect for our colleagues and the community at large.

We are inclusive, compassionate, considerate, and mutually supportive.

5. Bring Your Passion

40
We work at TUANKƆ FM because we want and choose to be here and not because we have to.

Our passion drives teamwork and collaboration.

Passion drives us to maintain a high level of quality in everything we do.

6. Have Fun

We never take ourselves too seriously. 

We are committed to excellence with a sense of fun.

Fun works hand-in-hand with creativity. Humor can be a launch pad for ideas.

CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility (CSR) refers to a business practice that involves participating in

initiatives that benefit society.

TUANKƆ FM FOUNDATON

TUANKƆ FM will establish a foundation that is set for community development. Since it is a

Community radio, TUANKƆ FM foundation is set to solve some problems that are being faced

by the listeners and community at large.

NEEDS AND JUSTIFICATION

41
Recently there have been cases of insecurity in the country, Domestic violence, Money rituals,

scamming, poor healthy lifestyle, Poor environmental sustainability practices, fake religious

entities, school absenteeism, theft etc.., These traits are being passed on to the younger

generation, therefore not bringing productive citizens.

The foundation is set to bring sustainable development to the area. To achieve this TUANKƆ

FM foundation will partner with the District Assembly, Business Entities and other capable

individuals to champion a cause against these menaces.

INFORMATION AND HEALTH DRIVE

A day will be set to conduct an information and health drive at TUANKƆ community. TUANKƆ

FM will organize a free health screening every year for the community. Funds will be solicited

for this event. The information and health drive will act as a marketing tool for TUANKƆ FM as

it is going to broadcast live, the whole event. TUANKƆ FM logo, T-shits, posters and fliers will

be printed; this will serve as recognition tool for the radio station.

TUANKƆ FM foundation is set to:

1. Improving living conditions generally.

2. Raising the level of employment (Encourage the youth to come up with business ideas,

this will create employment for the people and talk to corporate organizations or even the

District Assembly and other capable entities to provide funds for remarkable ideas).

3. Curbing social ills.

4. Ensuring that all children/listeners attend school and develop fully their talents.

5. And improving quality of life generally.

42
A market research will be conducted to see whether the event or programs have significantly

impacted on the people. We can also have a program at TUANKƆ FM whereby the community

will discuss and evaluated by the community.

FINANCIAL ANALYSES

Cost of Setting Up

Transmission GH-50,000

Studio GH-25,000

Office furniture GH-15,000

Transport GH-30,000

Operation (1 year) GH-68,000

TOTAL GH-188,000

FUNDING PLANS

Directors Equity/Loans –GH120, 000

Funding and Sponsorship-GH50, 000

Other income-GH30, 000

FINANCIAL STATEMENT

Year1 GH Year2 GH Year3 GH Year4 GH Year5 GH

Income 200,000 130,000 150,000 145,000 150,000

43
Profit - 60,000 46,500 40,760 53,000

Directors (loan) Repayment 60,000 40,000 40,000 - -

Reinvestment 12,000 20,000 20,000 40,000 40,000

Balance 60,000 46,500 49,760 53,660 59,660

CONCLUSION

Hemang community does not have and has never had any community radio station. By virtue of

the institution offering Journalism and Mass Communication program it is necessary that a radio

station be present to the community. This radio station will bring tremendous changes to the

community. Communication will be improved and the listeners will have a medium to forward

their grievances, showcase their talents and much more. The community will have a medium

where they can relay any information concerning them to the relevant authorities. TUANKƆ FM

advocates for positive change in the society. It would be such a blessing for the institution to

make this proposal a reality.

44