Packaging and Branding Guide: 08/12/14 Current As of Date CSEU082

B SS
15
EMEA CREATIVE
Packaging and
Branding Guide
08/12/14
Current As Of Date
CSEU082
CONTENTS
CONTENTS .......................................................................................................... 2
RETAIL ENVIRONMENT: STANDARD SOLUTION ............................................ 3
BASIC: APP STORE SOLUTION ........................................................................ 4
BASIC: WINDOW BOX........................................................................................ 5
BASIC: CLOSED BOX ........................................................................................ 6
BASIC: SHOE BOX ............................................................................................. 7
BASIC: BLISTER CARD ..................................................................................... 8
BASIC: HEADER CARD...................................................................................... 9
COUNTER DISPLAY UNIT ................................................................................ 10
CORNER FLASH ................................................................................................11
BASIC: HANG TAGS ......................................................................................... 12
FASHION AND HOME: NECK LABELS ........................................................... 13
ELEMENTS: LOGOS ......................................................................................... 14
ELEMENTS: LINER ........................................................................................... 15
ELEMENTS: SNIPE ........................................................................................... 16
ELEMENTS: CHARACTER ART .................................................................. 17-18
ELEMENTS: FONTS.......................................................................................... 19
ELEMENTS: COLOURS AND LEGAL LINE ..................................................... 20
LEGALS ............................................................................................................. 21
ONLY USE THE CHARACTER ART IN THIS GUIDE FOR BRANDING, PACKAGING AND POS
2
RETAIL ENVIRONMENT: STANDARD SOLUTION
Poster Size: Large Signage Size:
30” (w) × 40” (h) 80” (w) × 30” (h)
CSEU082001_V1.ai CSEU082002_V1.ai
Topper Size:
15” (w) × 20” (h)
CSEU082003_V1.ai
Logo Display
Size:
17” (w) × 11” (h) Banner Size:
CSEU082018.ai 14” (w) × 40” (h)
CSEU082004_V1.ai
ONLY USE THE CHARACTER ART IN THIS GUIDE FOR BRANDING,PACKAGING AND POS
3
RETAIL ENVIRONMENT: APP STORE SOLUTION
Poster Size: Large Signage Size:
30” (w) × 40” (h) 80” (w) × 30” (h)
Topper Size:
15” (w) × 20” (h)
CSEU082248_V1.ai
Logo Display
Size:
17” (w) × 11” (h) Banner Size:
CSEU082018.ai 14” (w) × 40” (h)
CSEU082249_V1.ai
*
THIS POS IS ONLY FOR USE IN THOSE MARKETS WHERE THE APP IS FREELY AVAILABLE
4
BASIC: WINDOW BOX
1 LOGO - CSEU082018.ai
2 SNIPE - CSEU082021.ai
3 LINER - CSEU082020.ai
1 4 LOGO - CSEU082019.ai
2
5 CHARACTER ART
6 PRODUCT NAME AND DESCRIPTION
4
*NOTE: Please limit the number of product

features call-out snipes to max. of 2.
CSEU082005_V1.ai
*NOTE: The window box file should be built at least to the minimum size suggested in this guideline but is not
limited to it. It should be designed and built to best fit the product.
5
BASIC: CLOSED BOX
4 CHARACTER ART
1 5 PRODUCT NAME AND DESCRIPTION
CSEU082006_V1.ai
*NOTE: The window box file should be built at least to the minimum size suggested in this guideline but is not
limited to it. It should be designed and built to best fit the product.
6
BASIC: SHOE BOX
PLEASE DISCUSS ARTWORK FOR SHOE PACKAGING
AND OTHER FOOTWEAR WITH YOUR DISNEY
PRODUCT DEVELOPMENT CONTACT
7
BASIC: BLISTER CARD
4 CHARACTER ART
Front Back
1 Product Name 5
Product Description
3
2
CALL
OUT
8
9
Front
CSEU082009_V1.ai
3
Product Description
4
Product Name
OUT
CALL
1
2
Dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat.
quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat.
Product Name
Product Description
Back
3 CHARACTER ART
BASIC: HEADER CARD

COUNTER DISPLAY UNIT
1 1 LOGO - CSEU082018.ai
3 CHARACTER ART
©Disney. ©Disney/Pixar.
*NOTE: Please limit the number of product

2 features call-out snipes to max. of 2.
CALL
OUT
CSEU082010_V1.ai
*NOTE: The cdu file should be built at least to the minimum size suggested in this guideline but is not limited to it.
It should be designed and built to best fit the product.
ONLY USE THE CHARACTER ART IN THIS GUIDE FOR BRANDING,PACKAGING AND POS 10
CORNER FLASH
3 CHARACTER ART
©Disney. ©Disney/Pixar.
2
1
CALL
OUT
Product Name
3
Product Description
CSEU082011_V1.ai
11
BASIC: HANG TAGS
2 CHARACTER ART - Simple Flat
CSEU082012.ai CSEU082251_V1.ai
1
1
CSEU082013.ai CSEU082014_V1 .ai
12
FASHION AND HOME: NECK LABELS
Neck Label Neck Label
8mm 8mm
STITCH STITCH
3mm 3mm
FOLD FOLD
STITCH STITCH
CSEU082015.ai CSEU082016.ai
CSEU082017.ai
13
ELEMENTS: LOGO
“TSUM TSUM” must always be used in connection with the term “Disney”,
i.e., all Licensed Products must refer to “Disney TSUM TSUM” and not “TSUM TSUM” in isolation
and “Disney Tsum Tsum” shall only be reproduced in the logo form as provided by Disney.
14
ELEMENTS: LINER
CSEU082020.ai
15
ELEMENTS: SNIPE
CALL
OUT
CSEU082021.ai
16
ELEMENTS: CHARACTER ART
CSEU082022.ai CSEU082023.ai CSEU082025.ai CSEU082026.ai CSEU082027.ai CSEU082028.ai CSEU082029.ai CSEU082030.ai
CSEU082065.ai CSEU082066ai CSEU082071.ai CSEU082072.ai CSEU082074.ai CSEU082075.ai CSEU082076.ai CSEU082079.ai
17
ELEMENTS: CHARACTER ART
18
ELEMENTS: FONTS
FONTS
Product Name and snipe copy

Gotham Rounded Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,:;( )“” ‘’ !@?
Product Description and back of pack copy
Gotham Rounded Book
1234567890.,:;( )“” ‘’ !@?
Legal copy
Futura Book
1234567890.,:;( )“” ‘’ !@?
19
ELEMENTS: COLOURS & LEGAL LINE
COLOURS
PANTONE® 114 C PANTONE® 297 C PANTONE® 1505 C PANTONE® 3258C
C 0 M 8 Y 73 K 0 C 49 M 1 Y 0 K 0 C 0 M 53 Y 94 K 0 C 59 M 0 Y 33 K 0
PANTONE® 299 C PANTONE® 230 C PANTONE® 1788 C PANTONE® 4975C

C 85 M 19 Y 0 K 0 C 0 M 34 Y 0 K 0 C 0 M 84 Y 88 K 0 C 0 M 90 Y 100 K 90
Colours shown on this page are not intended to match the PANTONE® colour standards.
PANTONE is a registered trademark of Pantone, Inc.
FRANCHISE/ PROPERTY SPECIFIC LEGAL LINE
For Disney Franchise product

© Disney
For Pixar Franchise product

© Disney/Pixar.
For Winnie the Pooh Product

© Disney. Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard.
For Multi property Franchise Product

© Disney
© Disney/Pixar.
APP STORE SPECIFIC LEGAL LINE

LINE Disney Tsum Tsum is published by LINE under license from Disney. Available to download for free on iTunes and Google Play*. Offers
in-app purchases that cost real money {and includes experiences for both kids and adults. To enjoy the game’s social features, adult players
can download the LINE app.}
*this may be replaced by representations of the platform logo/badges.
20
NO UNAUTHORIZED USE
This Product Development Portfolio/Style Guide (“Style Guide”) is provided to you for the sole purpose of assisting you in developing character merchandise
pursuant to your applicable license agreement with Disney. No part of this Style Guide, or any reproduction thereof, may be publicly displayed or transferred by you to any other party
for any purpose whatsoever. Any unauthorized use of this Style Guide may subject you to both criminal and civil penalties. No title to or ownership rights in the Style Guide or
CD-ROM, or any portion thereof is transferred to you. You may not decompile, reverse engineer, disassemble, or otherwise reduce any software to a human-perceivable form. All
copies of this Style Guide in your possession or direct or indirect control must be returned promptly upon request by Disney.
TRADEMARKS AND FONTS

The words, phrases (including the title of this Style Guide), icons, fonts, designs and logos suggested for product in this Style Guide are for inspiration only. Certain elements of the
designs, such as icons and fonts, may have been purchased or licensed from third party suppliers, or selected from public domain materials or websites. The further commercial use
of such elements may necessitate a license from the original owners. In addition, you must conduct your own trademark searches for any word, phrase, design, icon or logo which
you use on or in connection with product under your applicable license agreement. Please contact your Product
Development Associate if you have any questions or concerns.
DIGITAL PORTFOLIO
Due to variation in your monitor and viewing environment, images in the Product Development CD-ROM are not color correct. Please refer to the PANTONE® colour callouts for colour
reference. Adobe Acrobat® Reader 7.0 is a trademark of Adobe Systems Incorporated. All other trademarks are the property of their respective owners.
COLOUR
Colours shown throughout this Style Guide are not intended to match the PANTONE® colour standards. The standards for PANTONE colours can be found in the current edition of the
PANTONE Colour Formula Guide 1000. PANTONE is a registered trademark of Pantone, Inc.
COPYRIGHT NOTICES
For products and packaging (including hang tags if applicable) and other permitted materials,
please use the following copyright notice, unless otherwise designated by Disney:
For Disney Franchise product

© Disney
For Pixar Franchise product
© Disney/Pixar.
For Winnie the Pooh Product
For Multi property Franchise Product
© Disney
© Disney/Pixar.
App Store Specific Legal Line

LINE Disney Tsum Tsum is published by LINE under license from Disney. Available to download for free on iTunes and Google Play*. Offers
in-app purchases that cost real money {and includes experiences for both kids and adults. To enjoy the game’s social features, adult players
can download the LINE app.}
*this may be replaced by representations of the platform logo/badges.
21

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*NOTE: Please limit the number of product

1 5 PRODUCT NAME AND DESCRIPTION

BASIC: HEADER CARD

*NOTE: Please limit the number of product

CSEU082013.ai CSEU082014_V1 .ai

CSEU082031.ai CSEU082032.ai CSEU082035.ai CSEU082036.ai CSEU082037.ai CSEU082038.ai CSEU082043.ai CSEU082044.ai

CSEU082045.ai CSEU082046.ai CSEU082047.ai CSEU082048.ai CSEU082049.ai CSEU082050.ai CSEU082051.ai CSEU082052.ai

CSEU082053.ai CSEU082054.ai CSEU082058.ai CSEU082059.ai CSEU082060.ai CSEU082061.ai CSEU082063.ai CSEU082064.ai

CSEU082065.ai CSEU082066ai CSEU082071.ai CSEU082072.ai CSEU082074.ai CSEU082075.ai CSEU082076.ai CSEU082079.ai

Product Name and snipe copy

PANTONE® 299 C PANTONE® 230 C PANTONE® 1788 C PANTONE® 4975C

FRANCHISE/ PROPERTY SPECIFIC LEGAL LINE

For Disney Franchise product

For Pixar Franchise product

For Winnie the Pooh Product

For Multi property Franchise Product

APP STORE SPECIFIC LEGAL LINE

TRADEMARKS AND FONTS

For Disney Franchise product

App Store Specific Legal Line

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