Amazon India Launches Special Storefront to Highlight

Products of Women-led Businesses

Summary of the Article with 5W and 1H

■ Launching a special storefront highlighting products made available by more than 450 women-led
small businesses on its online marketplace. 
■ Partnered with UN Women to support women-led businesses
■ Contribution basis every transaction on the storefront to NGO partner 'Nanhi Kali' for sponsoring
education of underprivileged girls.
■ Reason - women-owned businesses have increased penetration amongst enterprises in India, and
this has been made possible by consistent investments from national and state governments,
private sector, financial organizations and educational institutions.

Who is Involved?
■ Tech giant Amazon has announced a collaboration with UN women to launch a special International
Women’s Day storefront.
■ Women entrepreneurs and artisans from Amazon Saheli
■ Government
■ NGO partner 'Nanhi Kali' for sponsoring education of underprivileged girls.

What happened?
■ Amazon announced the launch of IWD storefront that will help customers to discover and purchase
approximately from 80,000 unique products including organic products, handmade crafts, healthy
snacks, etc.
■ Amazon India unveiled limited-edition bookmarks that feature stories of real women entrepreneurs
to mark International Women’s Day in India. 
Where did it take place?
■ Susan Ferguson, Country Representative, UN Women India inaugurated the IWD storefront at a
virtual event in the presence of Smt. Smriti Zubin Irani, Hon’ble Union Minister for Women & Child
Development and Textiles, Government of India. The virtual event was themed on “Challenge.
Champion. Change.”

Why did it take place? 

■ Women-owned businesses have increased penetration amongst enterprises in India, and this has
been made possible by consistent investments from national and state governments, private
sector, financial organizations and educational institutions.
■ Amazon remains committed to support the success of women-led small and medium businesses
also Technology and e-commerce have emerged as equalizers that can provide women a level-
playing field, enabling them to build scalable businesses and create positive impact in society.
■ Accelerating growth in the number as well as the size of women-owned businesses can generate
transformational employment in India.