“gitams” III – Year –VI Sem –

B.Sc
GITMAS DEGREE COLLEGE - KADAPA
. ADVERTISING IMPORTANT QUESTIONS – 2021.

1. What is advertising? Explain the Characteristics of Advertising.

Unit-I

2. What is advertising? What are the 5m’s of Advertising. Unit-I

3. Explain the advantages and disadvantages of advertsing. Unit-

I

4. What are the steps on Tapping Opportunities? Unit-I

5. Explain the Role of advertising agencie and their

responsibilities. Unit-I

6. Explain the role of AAAI (Advertising Agencies Association of

India). Unit-I

7. What is promotion State its features and objectives. Unit-I

8. Discuss about the various forms of promotional activities.Unit-

I

9. Describe the structure of Advertising Agencies Unit-I

10. Explain the role of ASCI(Advertising Standard Council of

India). Unit-I

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“Gitams” III – Year –VI Sem –
B.Sc
GITMAS DEGREE COLLEGE - KADAPA
. ADVERTISING IMPORTANT QUESTIONS – 2021.

1.Explain the basic concept of Advertising.

2.Explain the objectives and functions of advertising.

3.Explain the different types of Advertising.

4.Explain the Factors determining opportunities of a

product/service/Idea.

5.Explain the different types of Advertising Agencies.

6.Explain the scope of work and functions of Advertising

Agencies.

7.Write about Identification of Target Groups.

8.Explain the Classification of Advertising.

9.Write about the Feedback on impact of advertisement.

10. Discuss about the various forms of promotional

activites.

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(f)Deploy model
9.The most commonly used data format is
_________
A.Tabular format

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“Gitams” III – Year –VI Sem –
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10.In the tabular format data is arranged
in ___________
A.Rows & Columns
11.Which command is used for loading the
data into ‘R”?
A.read.table()
12.What are the commands used to examine
the data in ‘R’?
A. class(), help(), summary()
13.What is the full form of CSV?
A.Comma Seperated Values
14.What is the full form of TSV?
A.Tab Seperated Values
15.What is the full form of PSV?
A.Pipe Seperated Values
16.What is the full form of PUMS?
A.Public Utilized Micro Sample
17.What is the full form of XML?
A.Extensible Markup Language
18.In many production environments the data
is stored in _____________

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“Gitams” III – Year –VI Sem –
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A.Relational Databases
19.Data Exploration uses a combination of
Summary Statistics like___________
A.Mean,Median,Variance & Graphs
20.NoSQL stands for?
A.Not only Structured Query Language
21.What is meant by NoSQL?
A.NoSQL is a non-relational database
management system which dodn’t have an SQL
interface.
22.What are the 4 column categories of
NoSQL databases?
A. Key-value stores, Column oriented
Graph, Document Oriented
23.What are the companies using NoSQL?
A. Google, Face book, Mozilla, Adobe,
LinkedIn
24.RDBMS stands for?
A.Relational Database Management System
25.Who introduced NoSQL?
A.Carlo Strozzi

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26.Who introduced RDBMS?
A.Edgar F.Codd
27.Managing data includes solving problems
that are discovered during __________
A.Data Exploration
28.What are the two tasks that are required
to measure quality of the model?
A.Model Evaluation & Model Validation
29.For Model Evaluation & Model Validation
the data should be split into ________ &
________
A.Training data & Testing data
30.What is checked in the Model Evaluation?
A.Performance of a model
31.In the Model Validation what is given as
input?
A.Testing data
32.What is the main cause for the failure
of Model Validation?
A.Insufficient training data.
33.What are the goals of a Data Scientist?

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“Gitams” III – Year –VI Sem –
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A.(a)Solve business problems
(b)Identifying fraud transactions
(c)Estimating & managing losses
34.A basic Histogram contains a variable of
__________ rectangles
A.Fixed width
35.The usage of graphics to examine the
data is called as ____________
A.Visualization
36.What are used for continuous Histogram
of a variable?
A.Density plots
37.What is the Histogram for the discrete
data?
A.Barchart
38.___________ are a powerful way to
present data.
A.Graphs
39.What are the basic graph types used in R
language?
A. Scatter plots, Line Graphs, Pie Charts,
Bar charts
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40.The Scatter plot is used to show the
relationship between __________
A.Two variables
41.What are the two main components of
Hadoop framework?
A.HDFS & YARN
42.HDFS stands for?
A.Hadoop Distributed File System
43.YARN stands for?
A.Yet Another Resource Negotiator
44.What is meant by DFS?
A.It is a file system with data stored on a
server
45.DFS stands for?
A.Distributed File System
46.What are the main tasks of Mapping
problems?
A.(a)To identify solutions to the issues
(b)To identify a suitable machine
learning method

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“Gitams” III – Year –VI Sem –
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47.What are the problems that are
identified during mapping problems?
A.(a)Classification problems
(b)Scoring problems
(c)Working with unknown targets
48.What are the commonly used Scoring
methods?
A.(a)Linear Regression
(b)Logistic Regression
49.What is meant by Classificaton?
A.Arranging products or objects into
different categories
50.What are the classification methods?
A.(a)Naïve Bayes
(b)Decision trees
(c)Logistic Regression
51.What is meant by Scoring?
A.It involves identifying different factors
useful for increasing product sales
52.Working with unknown targets is known as
_______

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“Gitams” III – Year –VI Sem –
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A.Unsupervised Learning
53.Whta are the methods used to work with
unknown targets?
A.(a)K-Means Clustering
(b)Nearest Neighbour
54.What is an important feature in the
cluster?
A.Comparing distance between the two items
55.Clustering models are tough to _________
A.Evaluate
56.Wahat are the commeon model problems?
A.(a)Basis
(b)Variance
(c)Over fitting
57.A model error on training data is called
as _________
A.Training error
58.A model error on training new data is
called as _________
A.Generalization error

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“Gitams” III – Year –VI Sem –
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59.If Generalization errors are more then
the model is _______
A.Over fit
60.What are the types of Cluster analysis?
A.(a)Hierarchical clustering
(b)K-Means clustering
61.What is the goal of Cluster analysis?
A.To group the observations made on data
into Clusters
62.What are the operators used in ‘R’
language?
A.(a)Arithmetic operators
(b)Realtional operators
(c)Logical operators
(d)Assignment operators
63.What are factors in ‘R’?
A.They are used to categorize data and
store it as levels.
64.What are the types of factors in ‘R’?
A.(a)Ordered factors & (b)Unordered factors
65.What are Arrays in ‘R’?

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“Gitams” III – Year –VI Sem –
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A.They can store data in more than two
dimensions
66.What are Matrices in ‘R’?
A.In Matrices elements are arranged in two-
dimensional rectangular layout
67.What are Lists in ‘R’?
A.They contain elements of different types
bundled together to form a single object
68.What are Data frames in ‘R’?
A.They are two-dimensional objects used for
storing data
69.The structure of the Data frame can be
seen in ‘R’ using _________ function
A.str()
70.A List in ‘R’ can be created using
__________ function
A.list()
71.What are the two important tasks of the
Mapreduce?
A.Map task & Reduce task
72.What is Mapreduce?

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“Gitams” III – Year –VI Sem –
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A.It provides analytical capabilities for
analyzing huge volumes of data
73.What are the algorithms using Mapreduce?
A.Sorting,Searching,Indexing,TF & IDF
74.TF stands for?
A.Term Frequency
75.What is the full form of IDF?
A.Inverse Document Frequency
76.Mapreduce generally possess data in the
form of __________
A.Key-value pairs
77.Mapreduce is mainly used for
____________ of large sets of data stored
in the Hadoop cluster
A.Parallel processing
78. What is Hadoop?
A. Hadoop is an open-source software
framework used for storing & processing Big
data
79. What are the two steps in K-Means
algorithm?
A.(a)Data assignment step
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“Gitams” III – Year –VI Sem –
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(b)Centroid update step
80. Who has introduced Apache Hadoop?
A. Doug Cutting & Michael J.Cafarella
81.What are the features of Hadoop?
A. Reliability, Economical,
Scalability,Flexibility & Open source
82.What is meant by Cluster?
A.It is a tightly coupled collection of
Servers or Nodes
83. What is IDF?
A. It measures the importance of the term
in the document
84. What is TF?
A. It measures how frequently a term occurs
in the document
85. What is Indexing?
A. It is used to point a particular data &
its index
86. What are the Search Engines that use
Inverted Indexing technique?
A. Google & Bing

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87. What are the phases of Mapreduce?
A. Input phase, Map, Intermediate keys,
Combiner, Shuffle & Sort, Reducer and
Output phase
88. What is meant by Precision?
A. It is a measure of confirmation
89. What is meant by Recall?
A. It is a measure of utility
90.The companion score to Precision is
____________
A.Recall
91.Decision trees are useful when input
variables interact with the output in
___________ kinds of way
A.If-then
92. what is meant by a Vector in ‘R’?
A. Vector is an one-dimensional array used
to store the data
93. What are the advantages of DFS?
A. Resource management, Accessibility,
Fault tolerance & Work load management

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“Gitams” III – Year –VI Sem –
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94. Pie chart is a common ___________ to
illustrate data that represents division
between various categories
A. Graphic choice
95. What command is used to create the Bar
charts?
A. barplot()
96. what is K-Means algorithm?
A. It is one of the simplest unsupervised
algorithms that solves clustering problem
97.Graph Database of NoSQLis a collection
of ________ & __________
A. Nodes, Edges
98. Key-value stores are designed to handle
____________
A. Huge amounts of data
99. What tools
are required for effective presentation?
A. (a) Title slide
(b)Editing presentations &
(c)Authoring content

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100. ‘R’ is a ________language, but not a
compiled one
A. Interpreted

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