Professional Documents
Culture Documents
Alibaba Group-Rubric
Alibaba Group-Rubric
xlsx
Interim Submission 1 Grade
Expected content elements Covers all expected content, satisfactory Covers all expected content Missing section, missing content or fails to deliver
expectations, plus the expected content
SWOT Analysis Explains what PESTEL and SWOT are and why these Section is introduced with a summary of what will be Evidence that each PESTEL and/or SWOT were taken
analysis tools were used covered directly from a single source
PESTEL Analysis Transition statement which connects company Only 2-3 sources cited for PESTEL and SWOT Lack of evidence of analysis 8.5
situation with the companies’ strategic direction
Critical Issues Complete picture of the industry and company’s Too much focus on company not industry Information used to compile is dated
situation within the industry.
No intro statement.
References /3 3 2 1
Document is formatted using the APA style guide – Formatting and citing is generally good but could use
APA formatted perfect or near perfect more independent sources Over reliance on company material for the report 2.5
Variety of sources Variety of sources used Missing elements from a few sources Sources not acknowledged
Some issues with italics.
Also provide permalinks for EBSCO sources
Deductions
Clarity and conciseness Argument effectively and efficiently conveyed; highly Argument reasonably clear; occasionally misses the Main point and/or argument confused/unclear.
point but answers the question; not over-elaborate or Irrelevant information, no transition between ideas.
focused on the question; easily understood. over-complicated. Unclear conclusion.
Answers the question, succinct, appropriate Technical writing skills: Technical writing skills: Technical writing skills:
complexity.
Technical writing skills: Very few spelling errors, correct punctuation, Occasional lapses in spelling, punctuation, grammar, Numerous spelling errors, non-existent or incorrect
punctuation, and/or severe errors in grammar that
grammatically correct, complete sentences. but not enough to seriously distract the reader. interfere with understanding.
Spelling, grammar, punctuation, etc. Vocabulary: Vocabulary: Vocabulary:
Highly appropriate, well chosen, precise and varied Generally appropriate vocabulary; not overly Excessively limited or inappropriate or repetitive
Vocabulary: vocabulary. Consistently uses correct word choice and repetitive. Generally, uses correct word choice and
vocabulary. Misuses discipline-specific terminology.
discipline-specific terminology. discipline-specific terminology.
Originality, breadth, appropriateness, variety. Visual Presentation: Visual Presentation: Visual Presentation:
Completely different fonts for each section,
Consistent fonts throughout, proper use of Changing fonts, inconsistent use of indentation,
Visual Presentation: indentation, proper page and line breaks awkward page and line breaks inconsistent use of indentation, no headings or sub
sections (i.e. one long paragraph)
Consistent professional look and feel. Attention to
detail demonstrated
Total
Total 16 Out of 18
Comments:
Interim Submission 2 Grade
551894997.xlsx
Must include headings/subheadings as well as page Clean looking matching fonts One of the following: Missing completely or incomplete 1
numbers to direct a reader to the relevant sections.
Sub headings used effectively o Missing sub headings or report sections Issues with more than one element
o Font inconsistency
APA formatted Document is formatted using the APA style guide – Formatting and citing is generally good but could use Over reliance on company material for the report
perfect or near perfect more independent sources
Deductions
Total
Total 17 Out of 18
Comments:
Interim Submission 3 Grade
551894997.xlsx
Title Page / 2 2 1 0
The title should provide the reader with a solid Generally ok but lacks the look of a professional Missing more than one element such as your group
impression of what to expect in your report. Logo for your consulting company document name or group member names 1.5
What type of analysis?
Polished professional look Missing one element Missing citations
Authors and date included
Deductions
Consistent fonts throughout, proper use of Changing fonts, inconsistent use of indentation, Completely different fonts for each section,
Visual Presentation: indentation, proper page and line breaks awkward page and line breaks inconsistent use of indentation, no headings or sub
sections (i.e. one long paragraph)
Consistent professional look and feel. Attention to
detail demonstrated
References Deduction up to 5 marks 0 -2 to -4 -5
APA formatted Variety of sources used Formatting and citing is generally good but could use Over reliance on company material for the report
more independent sources
Variety of sources All sources properly formatted Missing elements from a few sources Sources not acknowledged
-cited within the report Limited number of sources
Many areas where citing is absent
Interim Submission 3 Grade
551894997.xlsx
Many sources are not properly formatted
DEDUCTIONS For Failing to Incorporate
Feedback from Submission 1
Company Overview Feedback Up to 5 Deduction 0 to -2 -3 to -4 -5
All or most feedback incorporated Only some of the feedback incorporated Little or no changes based on feedback
All or most feedback incorporated Only some of the feedback incorporated Little or no changes based on feedback
Total
Total 8 Out of 10
Comments:
Individual Contritbion
Constance
Comments:
Marcy
I see your contribution but also see lots of Out of 10 (Group +Individual
contributions from others on the team 4 Out of 5 (Individual grade) 8 grade)
Comments:
Amritpal
8 Out
I see your contribution but also see lots of of 10 (Group +Individual
contributions from others on the team 4 Out of 5 (Individual grade) grade)
Comments:
Armaan
8 Out
I see your contribution but also see lots of of 10 (Group +Individual
contributions from others on the team 4 Out of 5 (Individual grade)
grade)
Comments:
Interim Submission 4 Grade
551894997.xlsx
Table of Contents / 2 2 1 0
The introduction begins on Page 1 Sub headings used effectively o Missing sub headings or report sections No page numbers
Proper right alignment of page number o Font inconsistency Issues with more than one element
Introduction begins on Page 1 o Page numbers not properly aligned Missing citations
Figures properly titled for reader to understand Title in List of Figures does not match title of figure
in the report body.
Figure numbering and titles consistent between this
page and actual figure in the report body
Introduction / 3 3 2-1 0
The purpose and objective of the report is made
Provide brief explanation of what the report The purpose and objective of the report is made
clear, and the report addresses the objective(s) in a The report does not clearly address the objective 3
contains. clear, and the report addresses the objective(s).
focused and logical manner.
Provide the reader with background i.e. what The process used to create the report (e.g. sources
Missing the process followed. Missing citations
prompted this report. of information, scope, etc.) is clear to the reader
State the purpose of the report i.e. what the report Reader is guided into the next section of the report
is meant to do. with a transition statement
Inform the reader of the scope of this report i.e.
what the report will contain and what it will not.
Marketing Strategy /7 6-7 4-5 3-0
Provides an analysis of the marketing strategy in Section is not introduced with a summary of what No explanation of what the purpose of the section
Product Lines and Mix 7
relation to the companies’ strategic direction. will be covered is
Your Forecast Forward looking forecast which is clearly link Section is introduced with a summary of what will Missing your or an analyst forecasts 3
between your forecast and facts contained in report be covered
Repeated paragraph
More than one analyst needed
Analysts Forecast Minimum of three appropriate analyst forecasts Forecast is provided but not supported Analyst forecast is not current
Section summary and transition statement Minimum of three appropriate analyst forecasts Missing citations
1 0.5 0
Generally good but some content should have been No appendix included or the appendix contained
Appropriate use of appendices
in the main body irrelevant or unimportant content
Appendices /1
Each appendix is referenced within the body of the
paper
Deductions
Total
Total 28 Out of 30
Comments:
551894997.xlsx
Criteria Comments
Possible Score Actual Score
Presentation Skills
Appropriate appearance? (i.e., no backwards caps,
3 3
gum chewing, etc.)
Effective transitions?
3 3
Criteria Comments
Possible Score Actual Score
SUBTOTAL (SLIDES): 15 13
551894997.xlsx
Content
Criteria Comments
Possible Score Actual Score
Nice summary
Understanding of critical issues facing the company
10 10
or industry
TOTAL: 90 85
Individual Assessment
Name Possible Score Possible Score Comments
Team member 1 10 10
Team member 2 10 10
Team member 4 10 10
Total
Name Possible Score Possible Score Individual Grade out of 16
Team member 1 100 95 15.2
Team member 2 100 95 15.2
Team member 3 100 94 15.04
Team member 4 100 95 15.2
551894997.xlsx
Group of 3
Total
Final Group Question Adjustment (up BEFORE Peer
Name Submission 1 Submission 2 Submission 3 Submission 4 Presentation Presentation to 10%) Multiplier
18% 18% 10% 30% 16% 8% 100%
16 17 8 28
Team member 1
16 17 8 28 15.2 6.72 90.92
Team member 2 16 17 8 28 15.2 7.64 91.84
Team member 3 16 17 8 28 15.04 6.64 90.68
Team member 4 16 17 8 28 15.2 7.52 91.72