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  • Marketing Project Activity Calendar Template

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    silvia
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    The document outlines recurring marketing activities at Algonquin College organized by department and month from April to March. Major activities include registrar's publications in April to March, an annual report and environmental graphics from April to March under Advancement, an annual advertising campaign and viewbook update from October to January under Recruitment, and fall, winter, and spring campaigns from October to March under CCOL. The document provides guidance on planned marketing events, projects, and deadlines across departments each fiscal year.

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    Marketing Project Activity Calendar Template (1)

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    The document outlines recurring marketing activities at Algonquin College organized by department and month from April to March. Major activities include registrar's publications in April to March, an annual report and environmental graphics from April to March under Advancement, an annual advertising campaign and viewbook update from October to January under Recruitment, and fall, winter, and spring campaigns from October to March under CCOL. The document provides guidance on planned marketing events, projects, and deadlines across departments each fiscal year.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    30 views1 page

    Marketing Project Activity Calendar Template

    Uploaded by

    silvia
    The document outlines recurring marketing activities at Algonquin College organized by department and month from April to March. Major activities include registrar's publications in April to March, an annual report and environmental graphics from April to March under Advancement, an annual advertising campaign and viewbook update from October to January under Recruitment, and fall, winter, and spring campaigns from October to March under CCOL. The document provides guidance on planned marketing events, projects, and deadlines across departments each fiscal year.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    RE-­‐OCCURRING

     MARKETING  ACTIVITY  CALENDAR  -­‐  BY  FISCAL  YEAR  -­‐  APRIL  1  TO  MARCH  31

    01-­‐Jan-­‐15

    Project  Size ACTIVITY/DEPARTMENT APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH

    REGISTRAR'S  OFFICE APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
    Large Registrar's  Publications
    ADVANCEMENT  /  ALGONQUIN  COLLEGE APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
    Large Annual  Report
    Large Algonquin  Environmental  Graphics Project  Size  Legend  
    Large Business  Plan  
    Small  =  up  to  10  hrs  
    Large Convocation
    Medium  =  10  to  50  hours  
    Small Forum Large  =  50  to  100  hours  
    Small Miscellaneous  Event  Support X  Large  =  over  100  hours  
    Monthly  404  Page  Updates  
    Small
     
    Large President's  BBQ
    Large President's  Breakfast
    Small President's  Coffee  Break
    Large Strategic  Plan
    Small United  Way  Activities
    RECRUITMENT APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
    Small Algonquin  Connections
    X  Large Annual  Demand  Generation  Advertising  Campaign
    Medium Departmental  Marketing  Plan
    Small CIP  (College  Information  Program)
    Medium Fall  Open  House
    X  Large FT  Monograph  (PDF)  Update  and  Materials
    Small March  Break

    Post-­‐Christmas  Enrolment  Boost  Campaign  -­‐  All  Schools


    Large
    Medium Spring  Open  House
    Small Toronto  Metro  Fair
    X  Large Viewbook Update  Reminder
    Medium Winter  Program  Intake  Push  -­‐  All  Schools
    Medium Winter  Open  House
    ALUMNI APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
    Small AGM
    Career  Week
    BOG  AND  FOUNDATION APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
    Small BOG  Citizen  Ad
    Small Foundation  Board  Ad
    CCOL   APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
    Large Fall  Campaign
    Large Winter  Campaign
    Large Spring  Campaign
    WEB  SUPPORT APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
    Small Algonquin  College  Web  Support
    Small Web  Page  Updates  and  SLA
    Small Analytics  and  Assesment
    Small Website  performance  and  compliance
    Medium Program  pages,  visual  design,  seo  and  toolset
    Large Mobile  Site  
    medium Future  Students  updating
    Medium Program  Picker  tool
    Small youtube/video  file  management  and  publishing
    Large  Yearly  program  page/monograph  Q/A  and  publishing

    Small Website  and  Mobile  Website  Surveys


    MARKETO  /  SOCIAL  MEDIA APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
    Medium Recruitment  Marketo/Social  Media  Campaigns
    Medium Marketing  Nurturing  Campaigns

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