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Jan

Feb

Mar

Healthy Food
Apr

May

Jun

Project
Jul

Aug

Sep
G re e n F o o d Oct

Nov

Teacher: Truong Kinh Nghia Dec

Class: 221_DTA0690_22 🢀
Group: 1
 MEMBER OF GROUP 1

Phan Thị Thúy Vy Nguyễn Hoàng Phương Nguyễn Minh Anh

Uyên
207TM54255 207TM23263 207TM37992

Hồ Gia Huy Đào Bùi Văn Tuấn

207QT05143 207QT63177
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Main Content Jan

Feb

Mar

Apr
Hồ Gia Huy Đào Bùi Văn Tuấn
May
Problem & Solution Market Segment & Competitor
Jun
Nguyễn Minh Anh
Jul
Company & Product Introduction
Aug

Sep
Phan Thị Thúy Vy Nguyễn Hoàng Phương Uyên
Oct

Investment Pitch Marketing Strategy & Nov

Forecast Business Results
Dec

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 🢂

Problem Jan

Feb

Mar

Apr

• In 10 years the obesity rate has May

increased 2.2 times Jun

Jul
• The typical reason is improper Aug
nutrition Sep

Oct

Nov

Dec

🢀
 Obesity rate in VietNam
60%

2
50%
50%
41%
40% 0
30% 27% 2
20% 18% 0
10% 7%

0%
City Countryside Mountains HCM City Ha Noi
 Solution

Diet cereal "Granola" solves all of the above

problems

Change your diet and daily calories intake

 GREEN FOOD
The goal is to bring everyone to consume healthy organic

products !

Mission: Elevate life and develop with sustainable health

Vision: Building customer trust

 “Granola” Cereal
A product with high nutritional content, rich in protein, fiber
and vitamins
 Benefits of Granola

Good for the heart

Weight control

Healthy digestion
 Price
500gr --> 180.000 VND

700gr --> 220.000 VND

 🢂

Market Segment Jan

Feb

Mar

Apr

May

Jun
• Demographic
Jul

Aug
• Geography
Sep

Oct

Nov

Dec

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 Competitor

Green Food Social media and E-commerce platforms

with active online vendors
 SWOT
TRENGTHS WEAKNESSES

- Widely used object - Short usage time

- 100% natural product - Eat more than the prescribed portion -> gain weight
- Cheap price - Fake products appear a lot
- Rich in nutrients
- Products easily diversify ingredients

OPPORTUN ITIES T H R E AT S

- Nutrition in meals is gradually getting more and more - Extremely high competition
attention - Presence of alternative products
- The need to lose weight always exists in society
 Investment attraction capital

$35,000 for 40% of

shares !
 Business procedures required

1. Business Registration

10.000.000 VND

2. C ertific a te of foo d s afe ty

 Business Model

 Online and Offline

20 million VND/ month

Organizational
structure &
0perating costs
 • Work part-time with a salary of 25,000
Sales staff VND per hour  Total is 18 million
VNĐ salary per month

The total
• The salary is about 9 million VND per
Store manager month salary is
83
Employees manage the e-commerce • Receives a monthly salary of 8 million million
platform VND VND
People in charge of marketing
positions - People packing the • Each person about 7 million VND
goods

Security guard
• Basic salary of 5 million VND
 Marketing Strategy Estimated Cost
Customers buy more than 5 products, they will get
Discount
10% off the total bill
Run 5 articles with a buy-and-run package to reach
Run advertising 50,000 people for 4 million / article => 20 million
VND
Website + Landing page 15 million VND

Hire a tiktoker group to review products, attach the 50 million VND

product link of the business to tiktok
Book KOLs 35 million VND

Run ads on Shopee 100k / day. Run start 2 months

Hire seeders 10 million VND

Buy like page 100,000 likes / 4 million VND

Total spending 140 million VND

 Expected revenue for the first 6 months

Number of Employee salary

Month Expected revenue Product cost Temporary profit
products sold + space rental

January 1.000 192.000.000 111.000.000 103.000.000 -22.000.000

February 1.250 243.000.000 140.450.000 103.000.000 -4.500.000

March 1.500 290.000.000 167.500.000 103.000.000 19.500.000

April 1.700 334.000.000 192.500.000 103.000.000 38.500.000

May 2.000 388.000.000 236.500.000 103.000.000 48.500.000

June 2.500 470.000.000 272.500.000 103.000.000 94.500.000

174.500.000

Total profit after 6months: 174.500.000 – 140.000.000 = 34.500.000 VND

After 6 months it will payback and from 6 months
onwards it will be profitable